Career Development

What Does a Digital Account Executive Do?

Find out what a digital account executive does, how to get this job, and what it takes to succeed as a digital account executive.

Digital account executives are the liaisons between companies and their customers. They work with clients to develop digital marketing strategies that will help grow their business, while also managing all of the day-to-day interactions between these two parties.

Digital account executives may be responsible for a variety of different tasks depending on the company they work for. These might include creating content plans, developing social media strategies, creating landing pages, etc.

Digital Account Executive Job Duties

A digital account executive typically has a wide range of responsibilities, which can include:

  • Generating new business leads and contacting potential clients to build relationships and identify sales opportunities
  • Creating proposals for new projects or contracts, selling ideas to clients, and managing the implementation process to ensure that all details are taken care of
  • Researching new technologies to determine their potential impact on a company’s business model or industry trends
  • Managing existing accounts to ensure satisfaction with products and services
  • Creating marketing campaigns that use social media, email marketing, mobile marketing, printed materials, and other tools to reach customers where they spend time online
  • Developing new product offerings based on client needs and competitive offerings
  • Coordinating with clients to set up meetings, travel to meetings, and attend events in support of brands
  • Managing client relationships to ensure satisfaction with services received
  • Communicating with clients regarding project status and making adjustments as needed

Digital Account Executive Salary & Outlook

Digital account executives’ salaries vary depending on their level of education, years of experience, and the size and industry of the company. They may also earn additional compensation in the form of commissions and bonuses.

  • Median Annual Salary: $66,500 ($31.97/hour)
  • Top 10% Annual Salary: $143,000 ($68.75/hour)

The employment of digital account executives is expected to grow slower than average over the next decade.

Digital account executives will be needed to help companies introduce new products and services to their existing customers. However, the growth rate for these workers is expected to be less than average because many companies have already established relationships with digital account executives.

Digital Account Executive Job Requirements

A digital account executive typically needs the following qualifications:

Education: Most employers require digital account executives to have a minimum of a high school diploma or GED. Some employers prefer candidates who have a bachelor’s degree in marketing, advertising or a related field. Relevant coursework includes advertising, marketing, sales, business and communications.

Training & Experience: Digital account executives typically receive on-the-job training in the form of a period of shadowing a current employee. This training period allows the new employee to learn the company’s processes and procedures.

Certifications & Licenses: Certifications can offer digital executive assistants valuable knowledge and make them more appealing candidates for potential employers. These assistants can earn certifications to gain more knowledge of the digital technologies they may need to use on the job. They can then use their newfound skills to increase their earning potential.

Digital Account Executive Skills

Digital account executives need the following skills in order to be successful:

Communication skills: Communication skills are essential for digital account executives. You may be required to communicate with clients over the phone, through email or through instant messaging. You should be able to communicate clearly and concisely to ensure your clients understand your message. You should also be able to listen to your clients’ needs and respond to them effectively.

Technical knowledge: Technical knowledge is the ability to understand and use digital tools and applications. This can include knowledge of software programs, operating systems, web browsers and other digital tools. Having technical knowledge can help you be more efficient in your job and help you learn new skills more quickly.

Problem-solving skills: As an account executive, you may be responsible for resolving customer issues. Having strong problem-solving skills can help you to identify the issue, find a solution and communicate the solution to the customer. You can also use problem-solving skills to help you to identify trends in customer issues and make changes to improve customer satisfaction.

Relationship building: Relationship building is the process by which you develop trust and understanding with customers. You can use this skill to help customers find the right products for them and encourage them to make purchases. Relationship building can also help you identify customer needs and provide them with personalized service.

Persuasive communication: Persuasive communication is the ability to convince customers to make a purchase. As an account executive, you may be responsible for closing sales, so it’s important to be persuasive. You can use persuasive communication to convince customers to try a new product, change their payment method or make a large purchase.

Digital Account Executive Work Environment

The work environment for a digital account executive is usually in an office setting, although some travel may be required to meet with clients or attend industry events. The hours are typically 9 to 5, although some overtime may be required to meet deadlines or attend evening events. The job can be stressful at times, as digital account executives are often working on multiple projects with tight deadlines. However, most digital account executives find the work to be challenging and rewarding, and they enjoy the opportunity to work with a variety of clients in the ever-changing digital landscape.

Digital Account Executive Trends

Here are three trends influencing how digital account executives work. Digital account executives will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Need for a Digital-First Mindset

The digital age has led to the rise of the digital-first mindset, which is quickly becoming essential for businesses that want to stay competitive.

Digital account executives are in a unique position to capitalize on this trend, as they are responsible for developing and executing digital marketing strategies. By understanding how to use digital tools and channels to reach customers, they can help their company stay ahead of the curve.

More Focus on Customer Experience

As customer experience becomes more important, businesses are beginning to focus more on hiring professionals who can help them create positive experiences for their customers. This is where digital account executives come in, as they are responsible for creating and managing online campaigns that aim to improve the customer experience.

By focusing on customer experience, digital account executives can help businesses to connect with their customers in new and innovative ways. They can also help to create a positive image for the company by creating campaigns that are both effective and appealing.

A Greater Emphasis on Data Analytics

Data analytics is an increasingly important field, as businesses are realizing the value of using data to make informed decisions. As a digital account executive, you will need to be able to understand and utilize data in order to create successful campaigns.

In order to be successful in this field, you will need to be able to collect and analyze data in order to identify trends and make predictions about what will work best for your clients. You will also need to be able to communicate these findings to other members of the team in order to get buy-in on your ideas.

How to Become a Digital Account Executive

A digital account executive career path can be a great way to start your career in marketing. As a digital account executive, you’ll work with clients to develop and execute their digital marketing strategies. This role requires strong communication skills, as well as an understanding of the latest digital marketing trends.

To become a digital account executive, it’s important to have a solid foundation in marketing. You should also have experience working with clients and developing marketing campaigns. Additionally, it’s helpful to have knowledge of digital marketing tools, such as Google Analytics and HubSpot.

Related: How to Write a Digital Account Executive Resume

Advancement Prospects

The digital account executive is responsible for managing a client’s digital marketing campaigns. As an account executive, you will be the main point of contact for the client and will be responsible for managing the day-to-day running of the account.

Your role will involve liaising with the client to understand their objectives, and then working with the account team to develop and deliver a strategy that meets these objectives. You will also be responsible for ensuring that the campaigns are delivered on time and within budget. As an account executive, you will need to have excellent communication and project management skills.

If you are successful in this role, you may be promoted to account manager or account director. Alternatively, you may move into a client-side role, or set up your own digital marketing agency.

Digital Account Executive Job Description Example

At [CompanyX], we’re looking for a Digital Account Executive to join our team and help us continue to grow our digital marketing agency. The ideal candidate will have a minimum of 2 years’ experience working in a similar role, with a focus on developing and executing digital marketing campaigns for clients in a variety of industries. You will be responsible for managing client relationships, developing and presenting proposals, overseeing project timelines and budgets, and ensuring that campaigns are delivered on time and on budget. In this role, you will also be responsible for identifying new business opportunities and developing strategies to pitch new business.

Duties & Responsibilities

  • Serve as the primary point of contact for assigned accounts, developing and maintaining strong relationships
  • Understand client business objectives and strategies in order to provide thoughtful counsel and recommendations
  • Serve as a thought leader and strategic partner to internal teams, providing guidance on best practices, industry trends, and new technologies
  • Develop an understanding of the competitive landscape and develop strategies to win against competitors
  • Lead brainstorms and collaborate with team members to develop creative, effective solutions that meet or exceed client expectations
  • Write and present clear, concise proposals and presentations that articulate the value of our services
  • Negotiate contracts and pricing with clients, ensuring that all terms are met
  • Manage projects from start to finish, ensuring that they are delivered on time, within budget, and to the highest standards
  • Monitor campaign performance and report results to clients on a regular basis, making recommendations for optimization where necessary
  • Stay up-to-date on digital marketing trends and developments, sharing insights with clients and team members alike
  • Identify opportunities for new business with existing clients and proactively pursue them
  • Attend industry events and networking functions on behalf of the company

Required Skills and Qualifications

  • Bachelor’s degree in business, marketing, or related field
  • 3-5 years professional experience in sales or account management, with a proven track record of success
  • Excellent communication, negotiation, and presentation skills
  • Strong organizational skills and ability to manage multiple projects simultaneously
  • Proficient in Microsoft Office, with aptitude to learn new software and systems
  • Familiarity with digital marketing tools and platforms

Preferred Skills and Qualifications

  • Experience working in the digital marketing industry
  • Working knowledge of HTML, CSS, and other web development technologies
  • Experience with Google Analytics and other web analytics tools
  • PPC/SEM experience
  • Social media marketing experience

Similar Jobs

Previous

What Does an Administrative Representative Do?

Back to Career Development
Next

What Does a Healthcare Specialist Do?