Career Development

What Does a Digital Account Manager Do?

Find out what a digital account manager does, how to get this job, and what it takes to succeed as a digital account manager.

Digital account managers are responsible for managing the digital presence of their company or client. They work with a variety of different teams to create and implement digital marketing strategies, including web design, social media management, search engine optimization, etc.

Digital account managers may also be tasked with creating content for various platforms—this could include blog posts, social media updates, videos, etc.—to help promote their company’s products or services.

Digital Account Manager Job Duties

A digital account manager typically has a wide range of responsibilities, which can include:

  • Promoting new products and services to existing clients and potential clients
  • Creating reports to track sales results, campaign performance, and other key metrics
  • Managing relationships with clients to ensure that they are satisfied with services and results
  • Conducting research to understand client needs and wants in order to develop effective marketing strategies
  • Developing client relationships and selling new products or services to existing clients
  • Analyzing data to identify trends and opportunities for growth
  • Maintaining relationships with vendors and suppliers in order to provide high quality customer service
  • Communicating with clients regularly to provide status updates on projects
  • Meeting with clients to discuss their needs and goals in order to create effective marketing strategies

Digital Account Manager Salary & Outlook

Digital account managers’ salaries vary depending on their level of education, years of experience, and the size and industry of the company. They may also earn additional compensation in the form of commissions and bonuses.

  • Median Annual Salary: $76,500 ($36.78/hour)
  • Top 10% Annual Salary: $325,000 ($156.25/hour)

The employment of digital account managers is expected to grow faster than average over the next decade.

Digital account managers will be needed to help companies understand and navigate the digital landscape. As more customers use mobile devices, social media, and other digital platforms to interact with businesses, demand for digital account managers will increase.

Digital Account Manager Job Requirements

A digital account manager typically needs the following qualifications:

Education: Most employers require digital account managers to have a bachelor’s degree in marketing, advertising or a related field. Some employers prefer candidates who have a master’s degree in business administration (MBA). Relevant coursework includes marketing, advertising, statistics, economics, business and finance.

Training & Experience: Digital account managers typically receive on-the-job training from their current or previous employers. This training can include learning the company’s digital marketing software and processes. It can also include training on the company’s specific digital marketing strategies and goals.

Certifications & Licenses: Digital account managers don’t need a certification or license to earn their position. However, this career can be entry-level, and a candidate may need a certification or licensure if they want to manage a specific digital system or tool.

Digital Account Manager Skills

Digital account managers need the following skills in order to be successful:

Communication skills: Communication skills are essential for digital account managers, as they use these skills to interact with clients, colleagues and other stakeholders. These skills allow digital account managers to convey messages effectively and efficiently. Effective communication skills can help digital account managers build strong relationships with their clients and help them understand the value of the products or services the company offers.

Technical knowledge: Technical knowledge is the ability to understand and use digital tools and software. As an account manager, you may be responsible for creating and maintaining social media accounts, creating and sending emails, creating and maintaining a website and more. Having a strong technical background can help you be more efficient and knowledgeable in your role.

Problem-solving skills: As an account manager, you may be responsible for resolving issues that arise between a client and a company. For example, if a client is unhappy with a product or service, you may be responsible for finding a solution to the problem. This may involve working with a team of other professionals to find a solution.

Relationship building skills: Relationship building is the process by which you develop trust and understanding with others. As an account manager, you may be responsible for managing an entire company’s relationship with a client. This means you may need to develop a long-term relationship with the client, which requires you to build trust and understanding with them. You can also use relationship building skills to build positive relationships with other members of your team.

Business acumen: Business acumen is the ability to understand the financial aspects of a business. As an account manager, you may be responsible for managing a client’s budget and ensuring they receive the best value for their advertising dollars. Having strong business acumen can help you to make informed decisions about how to allocate resources and maximize the client’s ROI.

Digital Account Manager Work Environment

The work environment for a digital account manager is usually in an office setting, working with a team of account managers and other digital marketing professionals. They typically work regular business hours, but may be required to work overtime or on weekends to meet deadlines. The job can be stressful at times, as they are often working on tight deadlines and managing multiple projects at once. However, most digital account managers find the work to be challenging and rewarding, as they are able to see the results of their work in the form of successful campaigns and happy clients.

Digital Account Manager Trends

Here are three trends influencing how digital account managers work. Digital account managers will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Need for a Digital-First Mindset

The digital age has changed the way that people interact with businesses, and businesses need to be prepared to meet the needs of these customers.

Digital account managers are in a unique position to capitalize on this trend, as they can use their expertise to create digital campaigns that resonate with customers. They can also help businesses to develop a digital-first mindset, which will be essential for success in the future.

More Focus on Customer Experience

As technology advances, businesses are placing more emphasis on customer experience. This means that account managers will need to focus on creating positive experiences for customers, both online and offline.

Account managers can utilize this trend by focusing on customer service and developing relationships with clients. They can also use technology to better understand what customers want and how to meet their needs.

A Greater Emphasis on Data Analytics

Data analytics is becoming an increasingly important part of business decision making. As data becomes more accessible, businesses are beginning to rely on data analysts to make sense of it all and provide insights into what it means for the company’s future.

This trend is having a significant impact on the role of the account manager, who is now responsible for collecting and analyzing data in order to make informed decisions about the direction of the company. Account managers who are able to utilize data analytics will be in high demand in the years to come.

How to Become a Digital Account Manager

A digital account manager career path can be very rewarding. It offers the opportunity to work with a variety of clients and industries, as well as different types of digital marketing campaigns. Additionally, it’s important to stay up-to-date on the latest trends in digital marketing so that you can offer your clients the best possible solutions.

To become a successful digital account manager, it’s essential to have strong communication skills, be able to think creatively, and be able to manage multiple projects simultaneously. You should also be familiar with the various tools used in digital marketing, such as Google Analytics, AdWords, and HubSpot.

Related: How to Write a Digital Account Manager Resume

Advancement Prospects

Digital account managers typically start their careers in entry-level positions, such as digital marketing assistant or digital sales associate. As they gain experience and knowledge, they can move up to digital account manager positions. From there, they may advance to senior digital account manager positions, and eventually to director-level positions.

Those who are interested in moving into management positions may wish to pursue a master’s degree in business administration or a related field. With further experience and education, digital account managers can move into positions such as marketing director, sales director, or even chief marketing officer.

Digital Account Manager Job Description Example

At [CompanyX], we’re constantly striving to be at the forefront of the digital age. As a result, we’re looking for a highly-skilled digital account manager to join our team. The ideal candidate will have experience managing digital accounts, developing and executing digital marketing plans, and working with web development teams. He/She will be responsible for managing a portfolio of digital accounts and will be expected to grow those accounts by executing creative and effective digital marketing campaigns. The successful candidate will be a strategic thinker with excellent communication and project management skills.

Duties & Responsibilities

  • Serve as the primary point of contact for all assigned accounts, developing and maintaining strong relationships with clients
  • Understand client business objectives and strategies in order to provide thoughtful counsel and recommendations
  • Serve as an expert on digital marketing solutions and capabilities, staying up-to-date on industry trends and emerging technologies
  • Develop detailed project plans and timelines, ensuring all deadlines are met and deliverables are of the highest quality
  • Monitor project progress and budget, adjusting as needed to ensure successful completion
  • Write creative briefs that clearly articulate project goals and objectives, providing direction to internal teams
  • Collaborate with cross-functional teams—including Creative, Strategy, Technology, and Analytics—to execute projects flawlessly
  • Proofread and edit all final deliverables before sending to clients
  • Report on campaign results and performance, providing insights and recommendations for optimization
  • Manage multiple projects simultaneously while remaining calm and organized under pressure
  • Handle customer service inquiries and concerns in a professional and timely manner
  • Continuously look for ways to improve processes and increase efficiencies

Required Skills and Qualifications

  • Bachelor’s degree in marketing, advertising, business, or related field
  • 3-5 years professional experience in a digital marketing, account management, or similar role
  • Proven success managing multiple projects simultaneously and meeting deadlines in a fast-paced environment
  • Excellent written and verbal communication skills
  • Strong analytical and problem-solving skills
  • Proficient in Microsoft Office, with aptitude to learn new software and systems

Preferred Skills and Qualifications

  • Experience with Google Analytics and other web analytics tools
  • Experience with Google AdWords and other paid search platforms
  • Working knowledge of HTML, CSS, and JavaScript
  • Familiarity with content management systems, such as WordPress, Drupal, and Joomla

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