Resume

Digital Communications Manager Resume Example & Writing Guide

Use this Digital Communications Manager resume example and guide to improve your career and write a powerful resume that will separate you from the competition.

Digital communications managers are tasked with the responsibility of managing all aspects of their company’s digital presence—from social media and email marketing to web design and mobile apps. These professionals are often tasked with helping companies maintain their online reputation, build new customer relationships, and increase brand awareness.

Digital communications managers also oversee the creation of content for digital platforms. They create blogs and articles, manage public relations efforts, and develop strategies for customer support. They might even be responsible for creating ads or commercials.

Digital communications managers must possess strong communication skills, be well organized, and have an intuitive sense of what audiences want in order to be successful in this role. They must also be able to work effectively with other departments to create cohesive campaigns that align with the company’s overall goals.

Here’s some tips and an example to help you write a great digital communications manager resume that hiring managers will love.

Michael Garcia
New York City, NY | (123) 456-7891 | [email protected]
Summary

Strategic and creative digital communications manager with experience in developing and executing digital marketing campaigns across a variety of channels. Proven ability to manage multiple projects simultaneously, develop content, and drive website traffic.

Education
Columbia University Graduate School of Journalism Jun '10
M.S. in Integrated Marketing Communications
University of California, Berkeley Jun '06
B.A. in Journalism
Experience
Company A, Digital Communications Manager Jan '17 – Current
  • Developed and executed digital marketing strategies for the company’s top-selling products, including email campaigns, landing pages, paid search ads, Facebook retargeting pixels, Google remarketing pixels, and more.
  • Managed a team of 3 to create content across multiple channels (Facebook Ads Manager, Instagram Business Manager).
  • Created engaging social media posts that drove traffic to our website or sales funnel using various ad formats such as video carousels, lead generation cards, etc.
  • Collaborated with designers on projects from concept through completion in order to ensure brand consistency across all platforms.
  • Analyzed data from web analytics tools like Google Analytics and Adobe Audience Manager to identify opportunities for growth and optimization based on KPIs set by management.
Company B, Digital Communications Manager Jan '12 – Dec '16
  • Managed all digital platforms, including website, blog and social media accounts for a B2B company with over 100 employees
  • Created email campaigns to promote new products and services; increased sales by 15% in first year of implementation
  • Collaborated with marketing team on content calendar that included blogs, whitepapers and webinars
  • Spearheaded the creation of an interactive e-book that was distributed through digital channels only
  • Improved SEO ranking by optimizing site structure and creating relevant metadata for search engines
Company C, Digital Marketing Specialist Jan '09 – Dec '11
  • Planned and executed digital marketing campaigns, including email, social media, and display advertising.
  • Analyzed data from Google Analytics and other tools to identify trends and insights and provided recommendations to management based on findings.
  • Managed the day-to-day operations of the company’s website, including content updates and creating landing pages for new products and campaigns.
Certifications
  • Google Ads Certified
  • Google Analytics Individual Qualification
  • Hootsuite Certified Professional
Skills

Industry Knowledge: Digital Marketing, SEO, SEM, Social Media Marketing, Content Marketing, Email Marketing, Affiliate Marketing
Technical Skills: Hootsuite, Sprout Social, Google Analytics, Google AdWords, Facebook Ads Manager, LinkedIn Ads
Soft Skills: Communication, Leadership, Creativity, Strategic Thinking, Problem Solving, Time Management, Organization

How to Write a Digital Communications Manager Resume

Here’s how to write a resume of your own.

Write Compelling Bullet Points

When you’re writing bullet points, it can be tempting to just list your responsibilities. But that’s not enough to make a strong impression. Instead, you should use your bullet points to demonstrate how you’ve used your skills and experience to achieve results.

For example, rather than saying you “managed social media accounts,” you could say that you “increased Twitter followers by 20% in six months by developing and implementing social media strategy that focused on organic growth through influencer outreach and targeted campaigns.”

Notice how the second bullet point is more specific and provides more detail about what exactly you did and the results of your work.

Identify and Include Relevant Keywords

When you apply for a digital communications manager role, your resume goes through an applicant tracking system (ATS). This system looks for certain keywords related to the job in order to determine whether you’re a good fit. If your resume doesn’t include enough of the right terms, your application might not make it to the next stage.

The best way to identify the keywords you should be including on your resume is to read through a few job postings and take note of the terms and phrases that are used over and over again. Here are some commonly used digital communications manager keywords:

  • Digital Marketing
  • Social Media Marketing
  • Social Media
  • Marketing
  • Adobe Photoshop
  • Digital Strategy
  • Email Marketing
  • Adobe Creative Suite
  • Digital Communications
  • Copywriting
  • Public Relations
  • Search Engine Optimization (SEO)
  • Online Marketing
  • Advertising
  • Strategic Communications
  • Facebook
  • Content Strategy
  • Digital Media
  • Strategic Planning
  • Marketing Strategy
  • WordPress
  • Event Planning
  • Blogging
  • Writing
  • Content Marketing
  • Publicity
  • Twitter
  • Copywriting for Advertising
  • Communication
  • Newsletters

Showcase Your Technical Skills

As a digital communications manager, you need to be proficient in a variety of software programs and systems in order to effectively do your job. This might include content management systems (CMS), social media platforms, email marketing software, and graphic design programs. Additionally, you should have a solid understanding of web development concepts and be familiar with HTML, CSS, and JavaScript.

Listing your technical skills prominently on your resume will show that you are a valuable candidate who is familiar with the essential tools and systems used in your field.

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