Career Development

What Does a Digital Content Creator Do?

Find out what a digital content creator does, how to get this job, and what it takes to succeed as a digital content creator.

Digital content creators are responsible for creating digital media—text, images, video, etc.—that is used in a variety of different ways. They may work on the web or with mobile apps, but they’re always tasked with creating engaging and compelling content that people want to see.

Digital content creators must be able to think creatively and come up with new ideas for what they create. They also need strong communication skills so that they can effectively convey their ideas to other members of their team.

Digital Content Creator Job Duties

Digital content creators have a wide range of responsibilities, which can include:

  • Creating promotional materials such as brochures, flyers, and other print materials that advertise the company’s products or services
  • Developing and implementing content marketing strategies to increase brand awareness and engagement with customers
  • Conducting research on topics related to the company’s products or services to help identify new trends or opportunities for growth
  • Managing social media channels and other forms of electronic communication for companies or organizations
  • Writing and editing blog posts, newsletters, e-books, white papers, case studies, and other content for websites, blogs, and other channels
  • Creating digital marketing campaigns including banners, text ads, pop-ups, and other forms of interactive content
  • Developing and maintaining a website or blog to post company news and product information
  • Producing videos, podcasts, infographics, slide shows, or other digital media formats to engage customers in new ways
  • Creating and managing digital ad campaigns in collaboration with other team members to reach specific goals, such as increasing website traffic or boosting sales of a specific product or service

Digital Content Creator Salary & Outlook

Digital content creators’ salaries vary depending on their level of education, years of experience, and the type of company they work for. They may also earn additional compensation in the form of bonuses.

  • Median Annual Salary: $52,500 ($25.24/hour)
  • Top 10% Annual Salary: $94,500 ($45.43/hour)

The employment of digital content creators is expected to grow much faster than average over the next decade.

Digital content creators will be needed to create and maintain websites, mobile applications, and other types of digital content. As more companies move their marketing efforts online, demand for digital content creators will increase.

Related: Digital Content Creator Interview Questions and Answers

Digital Content Creator Job Requirements

A digital content creator typically needs the following qualifications:

Education: Most employers require digital content creators to have a bachelor’s degree in a related field, such as communications, English or journalism. Some employers may hire candidates who have an associate’s degree or a certificate in digital media.

Training & Experience: Digital content creators typically receive on-the-job training. This training may include learning the company’s style guide, how to use the content management system and how to use the digital marketing software. Training may also include learning about the company’s products and services, the target audience and the marketing strategies.

Digital content creators can also receive training through internships. During an internship, students can learn about the digital marketing industry and the various roles involved. They can also learn about the various software and content management systems.

Certifications & Licenses: Digital content creators don’t need a certification to get hired, but a certification can help them stand out during an employment search.

Digital Content Creator Skills

Digital content creators need the following skills in order to be successful:

Creativity: Creativity is the ability to generate new ideas and solutions. As a digital content creator, you may be tasked with creating a variety of different types of content, including videos, images and text. Creativity can help you come up with new ideas for content and ways to present information.

Editing and formatting: Digital content creators often need to format their work for digital platforms. This may include adding hyperlinks, changing the font size and formatting text for readability. They may also need to edit their work for spelling and grammar errors.

Search engine optimization (SEO): Search engine optimization is the process of optimizing digital content so that it appears higher in search results. This is important because the higher a website appears in search results, the more likely a user is to visit it. This is because the higher a website appears, the more likely it is to have more incoming links.

Social media marketing: Social media marketing is the process of creating and managing social media accounts for companies. This includes creating posts, responding to comments and messages and interacting with followers. Social media marketing is an important skill for digital content creators because it allows them to promote their work and interact with potential clients.

Video editing: Video editing is the process of combining different video clips and images to create a cohesive story. Digital content creators often need to be able to edit their own work, so this is an important skill for them to have.

Digital Content Creator Work Environment

Digital content creators work in a variety of settings, including offices, studios, and homes. They may work for companies that produce digital content or they may be self-employed. Most digital content creators work full time, and some work more than 40 hours per week to meet deadlines or to complete projects. Many digital content creators work evenings and weekends to meet deadlines. Some digital content creators may travel to attend conferences or to meet with clients.

Digital Content Creator Trends

Here are three trends influencing how digital content creators work. Digital content creators will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Rise of the Content Marketing Manager

The role of the content marketing manager is quickly becoming one of the most important positions in business. This is because content is becoming an increasingly important part of marketing, and businesses that are not producing quality content will be left behind.

Digital content creators can take advantage of this trend by becoming experts in content marketing. They can then use their skills to help businesses create high-quality content that will attract customers and drive sales.

Content Marketing Becomes More Personalized

As content marketing becomes more popular, businesses are realizing that they need to make their content more personalized in order to connect with their audience. This means that digital content creators will need to be able to write content that is specific to the needs of each individual client.

In order to be successful in this field, digital content creators will need to be able to understand the needs of their clients and produce content that meets those needs. They will also need to be able to work quickly and efficiently in order to meet deadlines.

More Focus on User Experience (UX)

User experience (UX) has become a major focus for many businesses in recent years. This is because UX has a direct impact on the success of a product or service, as it affects how users feel about it and whether they return again in the future.

Digital content creators can capitalize on this trend by focusing on creating content that is user-friendly and easy to navigate. They can also learn how to measure the effectiveness of their content based on user feedback.

How to Become a Digital Content Creator

A digital content creator career can be a great way to use your writing, editing, and communication skills in a new way. As a digital content creator, you’ll create written, visual, and audio content for websites, apps, and other online platforms. This could include blog posts, e-newsletters, social media posts, videos, podcasts, and more.

To become a digital content creator, you’ll need to have strong writing and communication skills, as well as an understanding of how to create engaging content that will appeal to your target audience. You should also be familiar with the latest trends in digital marketing and advertising so that you can create content that meets the needs of your customers.

Advancement Prospects

As a digital content creator, you will have the opportunity to advance your career by developing your skills and expertise in a particular area. You may choose to specialize in creating content for social media, video, or web, or you may choose to become a generalist who is proficient in all areas.

As you gain experience, you may be promoted to a senior content creator role, where you will have the opportunity to lead and manage a team of content creators. You may also have the opportunity to move into a content strategy or content marketing role, where you will be responsible for planning and executing content marketing campaigns.

Digital Content Creator Job Description Example

As a digital content creator at [CompanyX], you will be responsible for developing and executing content strategies that align with business objectives across multiple digital channels. This includes developing original content, curating and repurposing existing content, and managing the content calendar. The ideal candidate will have a strong understanding of SEO and how to create content that ranks high in search engines. He or she will also be a skilled writer with the ability to produce engaging, high-quality content. Additionally, the candidate will have experience managing social media accounts and creating social media content.

Duties & Responsibilities

  • Ideate, write, edit, and publish high-quality digital content across a variety of platforms including website, blog, social media, email, and more
  • Work with editorial calendar to ensure timely delivery of all content assets; manage workflow and deadlines for multiple projects simultaneously
  • Write SEO-friendly copy that adheres to style guidelines and meets the needs of the target audience; optimize existing content as needed
  • Conduct research and interviews as needed to produce accurate and well-rounded content
  • Take complex topics and distill them into easily digestible pieces for a general audience
  • Brainstorm and collaborate with team members on new content ideas and strategies
  • Stay up-to-date on latest industry trends and best practices; share insights with team members
  • Proactively seek out opportunities to improve content strategy and execution
  • Manage day-to-day relationship with outside content agency
  • Monitor analytics to gauge content performance and make recommendations for improvement
  • Serve as project manager for larger content initiatives from start to finish
  • Assist with other marketing initiatives as needed

Required Skills and Qualifications

  • Bachelor’s degree in English, journalism, communications, or related field
  • 3-5 years professional writing experience with a solid portfolio of work
  • Exceptional writing, editing, and research skills
  • Ability to work independently and with a team to meet deadlines
  • Excellent organizational skill and multitasking ability
  • Proficiency in Microsoft Word, Excel, and Adobe Acrobat Pro

Preferred Skills and Qualifications

  • Experience with content management systems, WordPress, etc.
  • Proofreading experience and familiarity with standard style guides
  • Experience working with social media and/or email marketing platforms
  • A keen eye for detail and appreciation of great design
  • Copywriting experience


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