Digital Marketing Account Manager Resume Example & Writing Guide

Use this Digital Marketing Account Manager resume example and guide to improve your career and write a powerful resume that will separate you from the competition.

Account managers are the liaisons between brands and agencies, ensuring that all parties are aligned on goals and objectives. They’re the ones who coordinate the creation of campaigns, set expectations, resolve issues, and ensure that their clients are happy with the work that’s being produced.

As an account manager, you’ll need to have a solid grasp on your industry, strong communication skills, and the ability to think strategically. And because you’re managing relationships across an agency or company, having excellent interpersonal skills is key.

Here are some tips and an example for reference when writing your own digital marketing account manager resume.

Jennifer Thomas
Phoenix, AZ | (123) 456-7891 | [email protected]

Seasoned digital marketer with more than 10 years of experience in the industry. Proven track record of developing and executing successful marketing plans across channels, including SEO, social media, and PPC. Excels at collaborating with teams to achieve business goals.

Arizona State University Jun '10
M.S. in Integrated Marketing Communications
Arizona State University Jun '06
B.A. in Journalism and Mass Communication
Company A, Digital Marketing Account Manager Jan '17 – Current
  • Managed the development of a digital marketing strategy for an e-commerce client, including SEO and paid search campaigns, email marketing, social media management, and web analytics.
  • Created content for online channels to increase brand awareness and drive traffic to the website.
  • Developed strategies to improve organic search rankings through keyword research and optimization of landing pages.
  • Collaborated with cross-functional teams (eCommerce, Finance) on project deliverables such as budgeting, forecasting, etc., in order to ensure successful implementation of projects/campaigns.
  • Provided regular updates regarding campaign performance against goals and KPIs to executive leadership team via dashboards and reports.
Company B, Digital Marketing Account Manager Jan '12 – Dec '16
  • Managed all aspects of digital marketing campaigns, including SEO, PPC and email marketing
  • Collaborated with the sales team to develop strategic plans for each client’s campaign goals
  • Created monthly reports on performance metrics and delivered them to clients and upper management
  • Achieved a 35% increase in leads by optimizing landing pages for conversion rates
  • Implemented retargeting campaigns that increased average order value by 15% over 3 months
Company C, Digital Marketing Coordinator Jan '09 – Dec '11
  • Implemented and managed digital marketing campaigns end-to-end, from ideation to execution, across multiple channels including email, social media, and paid advertising.
  • Generated weekly and monthly reports on campaign performance metrics and provided recommendations for optimization based on findings.
  • Conducted market research and competitor analysis to inform campaign strategies and content direction.
  • Google AdWords Certification
  • Google Analytics Individual Qualification
  • HubSpot Inbound Marketing Certified

Industry Knowledge: Digital Marketing, SEO, SEM, Social Media Marketing, Content Marketing, Email Marketing, Affiliate Marketing
Technical Skills: Hootsuite, Sprout Social, Google Analytics, Google AdWords, Facebook Ads Manager, LinkedIn Ads
Soft Skills: Communication, Leadership, Creativity, Strategic Thinking, Problem Solving, Time Management, Organization

How to Write a Digital Marketing Account Manager Resume

Here’s how to write a resume of your own.

Write Compelling Bullet Points

When it comes to writing bullet points, the more specific you can be, the better. Rather than saying you “managed social media accounts,” you could say that you “managed Facebook and Twitter accounts for top B2B technology company, increasing followers by 20% in six months.”

The second bullet point is much stronger because it provides specific details about what you did and the results of your work. It also includes a quantifiable result (20% increase in followers).

Identify and Include Relevant Keywords

When you apply for a digital marketing account manager role, your resume will likely be scanned by an applicant tracking system (ATS) for certain keywords. This system looks for keywords related to the job opening, like “digital marketing” or “social media marketing.” If your resume doesn’t include enough of the right terms, the ATS might not forward it to a recruiter.

To increase your chances of getting an interview, make sure to include relevant keywords throughout all the sections of your resume. You can add them into the work experience, skills, summary, and education sections. Here are some of the most commonly used keywords for digital marketing account manager roles:

  • Digital Marketing
  • Marketing Strategy
  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Advertising
  • Digital Strategy
  • Online Marketing
  • Google Analytics
  • Search Engine Marketing (SEM)
  • Email Marketing
  • Marketing
  • Facebook
  • Online Advertising
  • Content Marketing
  • Lead Generation
  • Pay Per Click (PPC)
  • Google Ads
  • Online PR
  • Media Relations
  • Content Strategy
  • Strategy
  • Social Media
  • Sales
  • Microsoft Access
  • Customer Relationship Management (CRM)
  • Web Analytics
  • Adobe Photoshop
  • Email Marketing Campaigns
  • Google Webmaster Tools
  • Keyword Research

Showcase Your Technical Skills

As a digital marketing account manager, you will need to be proficient in a variety of software programs and systems in order to effectively do your job. This might include programs like Google Analytics, Google AdWords, and Facebook Ads. Additionally, you should be familiar with email marketing platforms like MailChimp and Constant Contact, as well as content management systems like WordPress and Drupal.

Being able to list your technical skills prominently on your resume will show that you are a valuable candidate who is familiar with the essential tools and systems used in your field.


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