Career Development

What Does a Digital Marketing Coordinator Do?

Find out what a digital marketing coordinator does, how to get this job, and what it takes to succeed as a digital marketing coordinator.

Digital marketing coordinators are the glue that holds together digital marketing teams. They work with a variety of different departments and individuals to ensure that all digital marketing efforts are cohesive, consistent, and effective.

Digital marketing coordinators commonly manage multiple projects at once while working closely with other team members to make sure everything gets done on time. They may also be responsible for creating or updating internal processes and procedures related to digital marketing efforts.

Digital Marketing Coordinator Job Duties

A digital marketing coordinator typically has a wide range of responsibilities, which can include:

  • Analyzing data to help develop effective marketing campaigns
  • Assisting with production of digital marketing materials such as brochures, flyers, or banners for events
  • Coordinating with designers to create new content for websites or social media pages
  • Creating, scheduling, and distributing content on social media platforms such as Facebook, Twitter, and Instagram
  • Developing and implementing digital marketing strategies that align with larger business goals
  • Estimating costs of new campaigns, measuring their effectiveness, and making adjustments as needed
  • Monitoring website traffic statistics to determine how well campaigns are performing
  • Managing online customer service interactions with customers who have questions about products or services
  • Managing relationships with partners who create content that is featured on a company’s site

Digital Marketing Coordinator Salary & Outlook

Digital marketing coordinators’ salaries vary depending on their level of education, years of experience, and the size and industry of the company. They may also earn additional compensation in the form of bonuses.

  • Median Annual Salary: $62,500 ($30.05/hour)
  • Top 10% Annual Salary: $122,000 ($58.65/hour)

The employment of digital marketing coordinators is expected to grow faster than average over the next decade.

Digital marketing coordinators will be needed to help companies develop and implement digital marketing strategies. As more companies recognize the importance of digital marketing, demand for these workers will increase.

Digital Marketing Coordinator Job Requirements

A digital marketing coordinator typically needs to have the following qualifications:

Education: Employers typically require digital marketing coordinators to have a bachelor’s degree in marketing, advertising or a related field. Some of the coursework these programs offer includes digital marketing, advertising, analytics, research and business. Some programs offer a concentration in digital marketing.

Training & Experience: Digital marketing coordinators typically receive on-the-job training to learn the specific processes and procedures of their role. Training may include shadowing current digital marketing coordinators or learning from other marketing or administrative staff. Training may last for a few weeks to a few months, depending on the company and the digital marketing coordinator’s previous experience.

Certifications & Licenses: Certifications enable professionals to improve their skills and demonstrate their qualifications to prospective employers. Digital marketing coordinators can earn certifications to gain more technical knowledge of their responsibilities, test their skills and advance their careers.

Digital Marketing Coordinator Skills

Digital marketing coordinators need the following skills in order to be successful:

Social media marketing: Social media marketing is a crucial part of digital marketing, and many digital marketing coordinators have experience with it. This skill involves creating and maintaining social media accounts, creating engaging content for those accounts and analyzing the performance of social media campaigns.

Search engine optimization (SEO): Search engine optimization is the process of improving the visibility of a website in search engine results. This involves analyzing the site’s content and structure to ensure it’s optimized for search engines. A digital marketing coordinator may be responsible for managing SEO for a company’s website.

Email marketing: Email marketing is a digital marketing tactic that involves sending emails to a list of potential customers. This is a common practice for promoting products and services online. A digital marketing coordinator might be responsible for creating and sending email campaigns.

Content creation: A digital marketing coordinator often oversees the creation of content for a company’s social media accounts, website and blog. This requires a thorough understanding of the company’s messaging and tone. It’s important to be able to create content that aligns with the company’s goals and objectives.

Project management: As a digital marketing coordinator, you may be responsible for managing multiple projects at once. Project management skills can help you prioritize tasks, delegate responsibilities and track the progress of each project.

Digital Marketing Coordinator Work Environment

The digital marketing coordinator works in an office environment during regular business hours. The job may require some overtime during busy periods, such as when launching a new product or campaign. The work is generally fast-paced and deadline-oriented, so the ability to handle multiple tasks and prioritize effectively is essential. The job may also require some travel to attend conferences or meet with clients.

Digital Marketing Coordinator Trends

Here are three trends influencing how digital marketing coordinators work. Digital marketing coordinators will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Need for a Digital-First Approach

The digital world is constantly evolving, and businesses are now realizing that they need to have a digital-first approach in order to stay competitive. This means that they need to be focused on developing and implementing digital marketing strategies that will help them reach new customers.

Digital marketing coordinators can play an important role in this process by helping to create and execute digital marketing campaigns. They also need to be familiar with the latest trends in digital marketing, such as social media marketing and search engine optimization.

More Focus on Data-Driven Marketing

As data becomes more accessible and affordable, businesses are starting to focus on data-driven marketing. This trend involves using data to make decisions about where to invest marketing resources, such as advertising dollars or product development.

Digital marketing coordinators can capitalize on this trend by becoming experts in data-driven marketing. This includes understanding how to use data to make decisions about marketing campaigns, as well as developing skills in areas such as analytics and reporting.

A Greater Emphasis on Customer Experience

Customer experience has become increasingly important in recent years, as businesses have realized that it is essential to provide a positive customer experience in order to keep customers coming back.

Digital marketing coordinators can play a key role in ensuring that customer experience is a top priority for their company. By understanding what makes customers happy and unhappy, they can help to create a positive experience for customers across all channels.

How to Become a Digital Marketing Coordinator

A digital marketing coordinator career can be a great way to get your foot in the door of the digital marketing industry. As a digital marketing coordinator, you’ll have the opportunity to work with a variety of different teams and learn about all aspects of digital marketing. This is a great way to build up your skills and experience so that you can move on to bigger and better things.

To become a digital marketing coordinator, it’s important to have a strong foundation in both marketing and technology. You should also have excellent communication skills so that you can effectively communicate ideas and concepts to both technical and non-technical team members.

Related: How to Write a Digital Marketing Coordinator Resume

Advancement Prospects

Digital marketing coordinators can advance their careers by taking on more responsibility within their organization, such as managing a team of digital marketing specialists or overseeing a larger budget. They can also move into management positions, such as digital marketing manager or director of digital marketing. Those with strong analytical skills may also move into data analyst or research roles. Those with strong writing and communication skills may move into content marketing or copywriting roles. And those with strong creative skills may move into art direction or design roles.

Digital Marketing Coordinator Job Description Example

As a Digital Marketing Coordinator at [CompanyX], you will be responsible for executing and managing digital marketing campaigns end-to-end, including but not limited to email marketing, social media, and paid advertising. You will work closely with the marketing team to develop strategies that align with business goals and objectives, and then see those strategies through to execution and measurement. The ideal candidate will have experience with a variety of digital marketing tools and platforms, as well as a strong analytical mind to measure and optimize campaigns for maximum impact. If you are a creative problem solver with a passion for all things digital marketing, we want to hear from you!

Duties & Responsibilities

  • Assist in the development and execution of digital marketing plans across multiple channels including, but not limited to, email, social media, web, and paid advertising
  • Work with team members to create engaging and on-brand content for use in digital marketing campaigns
  • Help develop and track KPIs for all digital marketing initiatives to ensure success against stated objectives
  • Use analytical tools to measure results of digital marketing campaigns and make recommendations for optimization and improvement
  • Stay up-to-date on latest trends and best practices in digital marketing and be able to effectively communicate these to internal stakeholders
  • Assist in managing day-to-day activities of digital marketing campaigns from start to finish
  • Serve as point of contact for all vendor related questions and issues pertaining to digital marketing services
  • Collaborate with other departments within the organization to ensure cohesive and integrated digital marketing efforts
  • Help develop and manage project timelines and budgets for digital marketing initiatives
  • Provide administrative support to the digital marketing team as needed including, but not limited to, scheduling meetings, ordering supplies, and preparing reports
  • Help maintain and update website content as needed including, but not limited to, blog posts, product descriptions, and landing pages
  • Perform other duties as assigned

Required Skills and Qualifications

  • Bachelor’s degree in marketing, communications, or related field
  • 2-3 years professional experience in digital marketing or a related field
  • Strong working knowledge of Google Analytics and other web analytics tools
  • Experience with SEO/SEM and email marketing campaigns
  • Proficient in Microsoft Office, especially Excel, and aptitude to learn new software and systems
  • Excellent written and verbal communication skills

Preferred Skills and Qualifications

  • Experience with content management systems, WordPress, and HTML/CSS
  • Working knowledge of Adobe Creative Suite, including Photoshop, InDesign, and Illustrator
  • Graphic design experience
  • Video editing experience

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