Education

Best Online Digital Marketing Degree Programs of 2022

Learn more about the top Digital Marketing programs, what to expect, job prospects, and how to choose the program that’s right for you.

Digital marketing is the process of using digital technologies to promote and sell products and services. Digital marketing degrees can prepare students for a variety of careers in digital marketing, including search engine optimization, social media marketing, and email marketing.

Digital marketing degrees offer a broad overview of digital marketing, covering topics such as web design, web development, and digital media. Students in digital marketing degree programs learn about the different aspects of digital marketing, and how to use digital technologies to reach and engage customers.

How to Choose the Right Digital Marketing Program

When it comes to choosing a digital marketing program, there are many factors to consider. The most important factor is whether the program is accredited. This ensures that the program meets the standards set by the industry and that the credits you earn will transfer to other schools.

Another important factor to consider is the curriculum. Does the program offer courses that match your interests and career goals? Does it offer hands-on experience through internships or other opportunities?

You should also consider the cost of the program and the time it will take to complete your degree. Many programs offer accelerated tracks that allow you to complete your degree in as little as two years. However, these programs may be more expensive.

Finally, consider the location of the school. If you want to intern or work in a specific city after graduation, you’ll want to make sure the school you choose is located in that city.

Best Online Bachelor’s in Digital Marketing Programs

The best online programs for Digital Marketing ranking is based on key statistics and student reviews using data from the U.S. Department of Education. Some of the metrics influencing how the rankings are determined include graduation rate, average salary for graduates, accreditation, retention rate, and cost.

Rank 1
Indiana Wesleyan University-Marion
Marion, IN

The Bachelor of Science in Marketing at Indiana Wesleyan University-Marion offers four market-driven specializations: marketing analytics, social media, service and non-profit marketing, and digital branding, advertising, and promotions. Students in this program will develop business analysis, critical thinking, and problem-solving skills as they relate to marketing. Additionally, they will explore global marketing perspectives and how to apply them to critical business decisions.

Rank 2
University of Wisconsin-Stout
Menomonie, WI

The Bachelor of Science in Digital Marketing Technology from University of Wisconsin-Stout provides students with the skills and knowledge they need to engage audiences, sell products, and grow their company’s brand. The program is designed to be flexible so that students can take courses at their own pace and still have time to work full-time.

Rank 3
Mount Vernon Nazarene University
Mount Vernon, OH

The Bachelor of Business Administration in Digital Marketing from Mount Vernon Nazarene University is designed to prepare students for careers in the ever-growing field of digital marketing. The program focuses on teaching students how to strategize and scale businesses using modern marketing techniques. Students in the program have the opportunity to learn about web analytics, social media targetting, email marketing, and more. The program also offers the option of earning dual-graduate credit for those students interested in pursuing a Master of Business Administration.

Rank 4
Johnson & Wales University
Charlotte, NC

The Bachelor of Science in Digital Marketing & Social Media from Johnson & Wales University is an online program that prepares students for a career in digital marketing and social media. The program provides students with the knowledge and skills necessary to plan comprehensive social strategies, analyze data, and drive online solutions. The program also offers multiple year-round start dates and experiential education opportunities.

Rank 5
Louisiana State University
Baton Rouge, LA

The Bachelor of Science in Digital Marketing degree from Louisiana State University covers topics such as marketing theory, e-commerce, marketing analytics, social media marketing, and marketing data acquisition and management. Graduates of the program will be prepared for careers such as account executive, SEO/SEM specialist, copywriter, email marketing specialist, or digital marketing manager.

Rank 6
Concordia University-Saint Paul
Saint Paul, MN

The Bachelor of Arts in Digital Marketing from Concordia University-Saint Paul is designed to give students the skills and knowledge they need to be successful in the field of digital marketing. The curriculum is project-based, so students can develop practical skills in areas such as social media and email marketing, search engine optimization, e-commerce, and data analysis. Additionally, the program features a partnership with the Lower Cost Models for Independent Colleges Consortium (LCMC), which gives students the opportunity to learn from industry-proven leaders across the country.

Rank 7
Mid-America Christian University
Oklahoma City, OK

The Bachelor of Science in Digital Marketing degree from Mid-America Christian University is a great choice for students interested in staying up-to-date with the latest trends in marketing. The program exposes students to the exciting world of marketing for digital audiences and provides them with the skills and knowledge necessary to succeed in the field. Students in the program take courses in topics such as major digital advertising and product promotion channels, lead generation, marketing automation, and marketing research. The program also provides students with the opportunity to earn certification in platforms such as Google Ads, Bing Ads, Facebook and Instagram Advertising, Marketo, Salesforce, and Google Analytics.

Rank 8
Lindenwood University
Saint Charles, MO

The Bachelor of Science in Digital Marketing from Lindenwood University is an online program that helps students build a foundation in developing, evaluating, and optimizing digital content. The curriculum includes courses in social media marketing, digital content creation, and demographics. There are also electives, a practicum course, and a capstone course.

Rank 9
Spring Hill College
Mobile, AL

The Bachelor of Science in Digital Marketing from Spring Hill College is a four-year program that prepares students for careers in marketing, communications, and advertising. The curriculum provides a foundation in marketing principles, market research, strategic content development, target audience definition, and client project management. Students also have the opportunity to network with guest speakers and industry professionals.

Rank 10
Cambridge College
Boston, MA

The Bachelor of Science in Digital Marketing degree from Cambridge College is designed to help students develop their creative, technical, and business talents in order to pursue a career in digital marketing. The program emphasizes mobile technologies, social media engagement, and search engine optimization (SEO), and provides students with the opportunity to work with new and emerging technologies. Additionally, students in the program will study the most recent trends in digital marketing and learn from established experts in the field.

What to Expect From an Online Bachelor’s in Digital Marketing Program

Students in a bachelor’s in digital marketing program can expect to learn about the various aspects of marketing, including market research, advertising, and social media. They will also develop skills in data analysis and project management.

Most programs require students to complete between 120 and 130 credits, which takes full-time students four years to complete. In addition to coursework, many programs also require students to complete an internship.

Digital marketing programs often offer concentrations that allow students to focus their studies on a specific area, such as social media marketing or data analytics. Students should consider their career goals when choosing a concentration.

Prospective students should possess strong communication and computer skills. They should also be creative and have the ability to think outside the box.

Common Digital Marketing Courses

Digital marketing degree programs often have a business foundation, with courses in marketing, accounting, and management. Students then specialize in digital marketing with coursework in web design, web analytics, SEO, and social media marketing. The following list represents a sampling of classes that might be found in a digital marketing degree program.

Principles of Marketing

This course covers the basic concepts of marketing including the marketing mix, the marketing environment, target markets, and marketing research. Emphasis is placed on the application of marketing principles to the development of marketing plans and the management of marketing programs. Upon completion, students should be able to analyze marketing opportunities, conduct marketing research, and develop marketing plans.

Data-Driven Marketing

This course covers how to use data to inform marketing decisions and strategies. Topics include data collection, analysis, and interpretation; developing marketing hypotheses; designing and conducting marketing experiments; and using statistical methods to assess marketing performance. Upon completion, students should be able to use data to generate insights that inform marketing decisions, design and interpret marketing experiments, and assess marketing performance.

Web Analytics

This course covers the concepts and tools used to measure, collect, analyze, and report data related to website traffic and online behavior. Topics include web measurement principles, web analytics methodologies, traffic sources, web metrics, web reporting, and interpretation and analysis of web data. Upon completion, students should be able to use web analytics tools to measure website traffic and performance, interpret web data to identify trends and patterns, and generate reports to communicate web analytics findings to stakeholders.

Search Engine Optimization

This course covers the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). Topics include how search engines work, the elements of a successful SEO campaign, keyword research and selection, on-page and off-page optimization techniques, and measuring and reporting SEO results. Upon completion, students should be able to plan and implement an effective SEO campaign, optimize a website for maximum search engine visibility, and measure and report on the results of their SEO efforts.

Online Advertising

This course covers the creation, placement, and optimization of online advertising campaigns. Emphasis is placed on developing advertising objectives, strategies, and tactics; managing campaigns; and evaluating results. Topics include online advertising models, display advertising, search engine marketing, social media advertising, and mobile advertising. Upon completion, students should be able to create and manage an online advertising campaign using various tools and techniques.

Career Options for Digital Marketing Graduates

Graduates of digital marketing programs work in a variety of industries, including marketing, advertising, media, and technology. They may also work in fields such as web design, web development, and e-commerce.

Search Engine Optimization Specialist

Search engine optimization specialists focus on getting more eyes on a website. They determine the keywords and topics that potential customers are searching for and figure out where the business can provide useful products, services, or information. They help businesses appear higher in relevant search results on search engines like Google, Yahoo!, and Bing. And they ensure that their strategies are meeting the ever-changing guidelines of major search engines.

Social Media Manager

Social media managers are responsible for creating, scheduling, and publishing content on social media platforms. They also engage with followers, answer questions, and monitor comments and messages. In some cases, social media managers may also be responsible for creating and executing paid social media campaigns. To be successful in this role, you should have experience with all major social media platforms and be up-to-date on the latest trends and best practices in social media.

Content Strategist

Content strategists are responsible for the planning, development, and management of content—written, visual, or otherwise. In order to do their jobs well, content strategists must have a deep understanding of their audience and what kind of content will resonate with them. They also need to be able to see the big picture and understand how different pieces of content fit together to achieve a larger goal. Content strategists typically work in-house at a company or organization, though some may work as consultants.

Digital Marketing Analyst

Digital marketing analysts are responsible for planning, implementing, and managing digital marketing campaigns. This can include a wide range of activities, such as developing and managing websites, creating and executing email marketing campaigns, managing social media accounts, conducting market research, developing paid advertising campaigns, and more. In order to be successful, digital marketing analysts must be able to analyze data and use it to inform their decisions. They should also be comfortable working with a variety of tools and technologies.

Digital Marketing Manager

Digital marketing managers plan and execute digital (often online) marketing campaigns, including SEO (search engine optimization), SEM (search engine marketing), display advertising, email marketing, and social media. They often have a team of specialists working under them to carry out these various tasks. In order to be successful, digital marketing managers must be able to use data to create targeted campaigns that reach the right people—and then measure and analyze the results to see what’s working and what isn’t.

Insights From a Digital Marketing Graduate

Carl Jacobson is a Digital Marketing Manager at Google. He has a bachelor’s degree in digital marketing from the University of California, Berkeley. Carl has over 7 years of experience in digital marketing and advertising.

ClimbtheLadder: How did you make the most of your Digital Marketing degree program so that it prepared you for post-graduation jobs?

Carl Jacobson: I made the most of my degree by doing as many internships as possible. I did three internships while I was in school, and those experiences were invaluable. I was able to learn so much about the industry and figure out what I liked and didn’t like. I also made a lot of connections through my internships, which helped me get my job at Google.

I would advise students to do as many internships as possible and to network as much as possible. The more you can learn about the industry and the more connections you make, the better prepared you’ll be for a post-graduation job.

ClimbtheLadder: What type of person is successful and thrives in a Digital Marketing career?

Carl Jacobson: A successful digital marketer is someone who is creative, analytical, and has a growth mindset. You need to be creative to come up with new ideas and campaigns that will capture people’s attention. You need to be analytical to measure the performance of your campaigns and optimize them for better results. And finally, you need to have a growth mindset to always be learning and growing in your career.

ClimbtheLadder: Was there anything about your Digital Marketing program that you didn’t expect or anticipate?

Carl Jacobson: I actually didn’t know much about digital marketing before I started my program. I expected to learn about things like SEO and Google Ads, but I didn’t expect to learn about things like web design, user experience, and content strategy.

I think the most important thing I learned was how to think about marketing from a holistic perspective. It’s not just about getting people to click on an ad or buy a product. It’s about understanding what people want and need, and then creating a user experience that meets those needs.

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