Hiring/Managing Employees

Digital Marketing Executive Job Description Template

A well written digital marketing executive job description will help ensure you hire the right person. Learn how to write one using our template and writing guide.

As a business owner, you know that digital marketing is essential to the success of your company. But what you may not realize is that finding the right digital marketing executive is just as important. The right candidate will have a deep understanding of all things digital marketing, from SEO and content marketing to social media and email marketing. They will also be able to develop and implement strategies that are aligned with your business goals.

To find the right candidate, you need to write a job description that accurately reflects the role you are looking to fill. In this article, we will discuss how to write a digital marketing executive job description that will attract top candidates. We will also provide a well-written example for you to use as a starting point.

What Does a Digital Marketing Executive Do?

Digital Marketing Executives are responsible for planning and executing digital marketing campaigns. They work with a team of marketing professionals to develop strategies that increase brand awareness and drive sales. Digital marketing campaigns can include creating and managing a company website, developing and managing online advertising campaigns, and creating and managing social media accounts. Digital Marketing Executives use analytics tools to track the performance of digital marketing campaigns and make recommendations for improvements. They also develop and manage budgets for digital marketing campaigns.

Digital Marketing Executive Job Description Template

As a digital marketing executive at [CompanyX], you will be responsible for planning, executing, and monitoring digital marketing campaigns across all digital channels. You will work closely with the marketing team to develop and implement strategies that align with our business goals. The ideal candidate will have experience with all aspects of digital marketing, including SEO, social media, email marketing, and lead generation. He/she will be a creative thinker with excellent analytical and communication skills.

Duties & Responsibilities

  • Develop and oversee the execution of digital marketing plans for assigned products or services, in alignment with business objectives
  • Research and analyze competitor activity, providing insights and recommendations to management on how to stay ahead of the competition
  • Identify target audiences and develop strategies to reach them through effective use of social media, email marketing, and other digital channels
  • Create engaging and brand-consistent content for all digital platforms, including website, blog, social media, and email campaigns
  • Manage and grow social media presence across all platforms, developing creative ways to increase followers and engagement
  • Analyze website traffic data and user behavior to identify areas of improvement and optimize website design and functionality
  • Oversee development and implementation of paid advertising campaigns, track results, and adjust strategies as needed to achieve desired ROI
  • Collaborate with cross-functional teams to ensure that all marketing initiatives are integrated and aligned with overall business goals
  • Stay up-to-date on latest industry trends and best practices, sharing knowledge and insights with team members
  • manage day-to-day operations of the digital marketing department, including budgeting, resource allocation, and performance tracking
  • Develop and implement processes and standards to improve efficiency and effectiveness of digital marketing team
  • Report regularly to upper management on progress of assigned projects and campaigns

Required Skills and Qualifications

  • Bachelor’s degree in marketing, communications, or related field
  • 5-7 years experience in digital marketing, with a focus on social media and content marketing
  • Proven track record of successful campaigns and projects
  • Excellent writing, editing, and proofreading skills
  • Strong analytical and research skills
  • Creativity and innovative thinking

Preferred Skills and Qualifications

  • MBA or other advanced degree
  • Experience working in a fast-paced environment
  • Project management experience
  • Familiarity with graphic design software
  • Working knowledge of HTML, CSS, and JavaScript

How to Write a Digital Marketing Executive Job Description

The goal of a job description is to attract the right candidates and weed out those that are not a good fit. So, what should you include in a digital marketing executive job description?

Job Brief

A job brief is a section of a job description that provides an overview of the position and what the company is looking for in a candidate. It is important to include a job brief because it can help you attract the right candidates and ensure that they are a good fit for the position.

When writing a job brief for a digital marketing executive, you should include information about the company, the position’s key functions, and the qualifications and experience that you are looking for. You should also talk about the benefits of the position and how the successful candidate will be supported.


The responsibilities of a digital marketing executive vary depending on the size and type of company, but there are some common duties associated with this position. In your job description, you will want to list the key responsibilities of the digital marketing executive, along with any secondary responsibilities.

Some of the most common responsibilities for digital marketing executives include:

  • Developing and managing digital marketing campaigns
  • Overseeing the social media strategy for the company
  • Planning and executing SEO/SEM strategies
  • Analyzing data and metrics to assess campaign performance and ROI
  • Managing and developing content for the company website
  • Working with designers and developers to create landing pages and optimize user experience
  • Coordinating with other departments such as sales, PR and customer service to ensure alignment with the overall marketing strategy

Skills and Qualifications

The skills and qualifications section of your job description is one of the most important sections. It’s important to be clear about what skills and qualifications are required and which ones are preferred. This will help you filter out unqualified candidates and attract qualified candidates.

Some common skills and qualifications that are required or preferred for digital marketing executives include:

  • Bachelor’s degree in marketing, communications or a related field
  • Proven experience working in digital marketing
  • Experience with Google Analytics and other web analytics tools
  • Experience with SEO and SEM
  • Experience with email marketing and marketing automation tools
  • Experience with social media platforms and tools
  • Excellent written and verbal communication skills
  • Strong analytical and problem-solving skills


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