Career Development

What Does a Digital Marketing Lead Do?

Find out what a digital marketing lead does, how to get this job, and what it takes to succeed as a digital marketing lead.

Digital marketing leads are responsible for managing the digital marketing efforts of their organization. They commonly work with a team of marketers, designers, and developers to create and implement strategies that will help grow the company’s online presence and increase sales.

Digital marketing leads often have a broad range of responsibilities, but they commonly focus on one or more specific areas of digital marketing. This might include social media marketing, search engine optimization (SEO), paid advertising, email marketing, etc.

Digital Marketing Lead Job Duties

A digital marketing lead typically has a wide range of responsibilities, which can include:

  • Developing and managing campaigns based on client needs, including advertising, email marketing, search engine optimization (SEO), social media marketing (SMM), display advertising, and mobile advertising
  • Conducting research on new marketing techniques and technologies for possible implementation by the company
  • Developing and managing budgets for digital marketing campaigns based on client needs and available funds
  • Creating a digital marketing strategy that takes into account all aspects of online marketing, including SEO, SEM, social media, etc.
  • Coordinating with designers to create graphics for ads or landing pages
  • Monitoring the performance of digital marketing campaigns to identify opportunities for improvement
  • Identifying new leads and contacting them via phone or email to introduce them to the company’s offerings
  • Reviewing online analytics reports to identify opportunities to improve campaign performance
  • Measuring the effectiveness of campaigns by analyzing click-through rates, conversion rates, bounce rates, time on site, etc.

Digital Marketing Lead Salary & Outlook

Digital marketing lead salaries vary depending on their level of education, years of experience, and the size and industry of the company. They may also earn additional compensation in the form of bonuses.

  • Median Annual Salary: $82,500 ($39.66/hour)
  • Top 10% Annual Salary: $122,000 ($58.65/hour)

The employment of digital marketing leads is expected to grow faster than average over the next decade.

Digital marketing leads will be needed to help companies develop and implement digital marketing strategies. Digital marketing is a growing part of marketing budgets, and lead generation is an important component of digital marketing.

Digital Marketing Lead Job Requirements

A digital marketing lead typically needs to have the following qualifications:

Education: Employers typically require digital marketing leads to have a bachelor’s degree in marketing, advertising or a related field. Some employers prefer candidates who have a master’s degree in business administration (MBA). An MBA is useful for candidates who want to advance their careers and increase their earning potential.

Training & Experience: Digital marketing leads typically have at least five years of experience in the digital marketing industry. They may have started as marketing analysts or marketing managers before advancing to digital marketing lead positions. They may have also worked in other industries before entering the digital marketing industry.

Digital marketing leads may also receive on-the-job training to learn more about the company’s products and services. They may also learn about the company’s digital marketing strategies and how to apply them to the company’s products and services.

Certifications & Licenses: Certifications enable professionals to improve their skills and demonstrate their qualifications to prospective employers. Digital marketing leads can earn certifications to gain more technical knowledge of their responsibilities, test their skills and advance their careers.

Digital Marketing Lead Skills

Digital marketing leads need the following skills in order to be successful:

Search engine optimization: Search engine optimization, or SEO, is the process of optimizing a website to rank higher in search engine results. This involves analyzing a website’s content and structure to determine how search engines interpret it. A digital marketing lead may be responsible for creating an SEO strategy for a company’s website.

Content marketing: Content marketing is a form of digital marketing that involves creating and distributing content to attract and retain customers. This type of marketing often involves creating blog posts, videos, social media posts and other types of content. A digital marketing lead may be responsible for creating and managing this type of marketing.

Email marketing: Email marketing is a form of digital marketing that involves sending emails to a list of subscribers. It’s a common practice for businesses because it’s an easy way to reach a large audience. A digital marketing lead might be responsible for creating an email marketing strategy for their company.

Social media marketing: Social media marketing is the process of creating and distributing content on social media platforms. This is a common role for a digital marketing lead, so it’s important for them to have a strong understanding of how to use social media to promote a business.

Analytics: Analytical skills allow you to interpret data and make informed decisions based on the information you have. As a digital marketing lead, you may be responsible for analyzing the success of a marketing campaign and making adjustments based on the data you have. This can include using tools like Google Analytics to track website traffic and conversions.

Digital Marketing Lead Work Environment

The digital marketing lead works in an office environment during regular business hours. There may be some travel required for this position, but it is typically minimal. The digital marketing lead works closely with a team of marketing professionals to develop and implement marketing campaigns. This position requires a high level of creativity and strategic thinking. The digital marketing lead must be able to think outside the box to develop creative solutions to marketing challenges. This position also requires excellent communication and project management skills.

Digital Marketing Lead Trends

Here are three trends influencing how digital marketing leads work. Digital marketing leads will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Need for a More Holistic Approach to Digital Marketing

As digital marketing becomes more complex, businesses are realizing the need for a more holistic approach to their marketing efforts. This means that they will need to hire professionals who can not only manage their social media accounts but also create content, run ads, and develop strategies that will help them reach their target audience.

Digital marketing leads will need to be well-versed in all aspects of digital marketing in order to be successful in this field. They will need to be able to understand the latest trends and technologies, as well as have experience managing teams and projects.

The Importance of Being Data-Driven

Data is becoming increasingly important in business, and this is especially true for digital marketing. By being data-driven, digital marketers can make better decisions about where to focus their efforts and how to improve their campaigns.

To be data-driven, digital marketers need to be able to collect and analyze data from a variety of sources. This includes things like Google Analytics, customer surveys, and social media analytics. In addition, digital marketers need to be able to communicate the findings from their analyses to other members of their team.

More Focus on User Experience (UX) Design

User experience design has become an increasingly important part of digital marketing over the past few years. As users become more accustomed to using technology, they expect websites and apps to be easy to use and visually appealing.

This trend is leading to an increased demand for user experience designers, who can help businesses create products that are both functional and beautiful.

How to Become a Digital Marketing Lead

A digital marketing lead career can be a great way to start your marketing career. As a digital marketing lead, you’ll have the opportunity to work on a variety of projects and learn about different aspects of marketing. You’ll also be able to develop relationships with other professionals in the industry and build your network.

To become a digital marketing lead, it’s important to have experience in both marketing and technology. You should also have strong communication skills and be able to work well under pressure. If you want to become a digital marketing lead, it’s important to stay up-to-date on the latest trends in digital marketing and continue learning new skills.

Related: How to Write a Digital Marketing Lead Resume

Advancement Prospects

The digital marketing landscape is constantly evolving, which means that digital marketing leads must be proactive in keeping up with the latest trends. They should also be able to adapt their strategies as needed to fit the changing landscape. As digital marketing leads gain experience, they may be able to move up to higher-level positions, such as director of digital marketing or chief marketing officer.

Digital Marketing Lead Job Description Example

At [CompanyX], we’re looking for a strategic and analytical thinker to lead our digital marketing efforts and help us achieve our business goals. The ideal candidate will have experience developing and executing digital marketing campaigns, as well as a solid understanding of how to measure and optimize performance. He or she will be responsible for managing a team of digital marketing specialists and will work closely with other departments (such as product, sales, and customer success) to ensure that campaigns are aligned with company objectives. The goal is to grow our online presence and drive qualified traffic that converts into customers.

Duties & Responsibilities

  • Develop and execute digital marketing plans that align with business objectives across multiple channels including, but not limited to, email, social media, website, and paid advertising
  • Serve as the primary point of contact for all things digital marketing, managing projects from start to finish while maintaining strong communication with internal stakeholders
  • Create and maintain a strong brand presence online through consistent messaging and design across all channels
  • Write compelling copy for use in digital marketing campaigns, landing pages, website content, and social media posts
  • Stay up-to-date on latest digital marketing trends and best practices, sharing insights with the team and making recommendations for implementation
  • Manage day-to-day activities of the digital marketing team, providing guidance and mentorship as needed
  • Conduct regular performance reviews and provide constructive feedback to direct reports
  • Oversee budget for digital marketing initiatives, ensuring efficient use of resources
  • Analyze data and metrics to assess campaign effectiveness and ROI, making necessary adjustments to improve results
  • Generate monthly reports detailing progress against goals and objectives
  • Collaborate with other departments within the organization to ensure alignment of digital marketing efforts with overall business strategy
  • Identify opportunities for process improvement and lead implementation of new processes and systems

Required Skills and Qualifications

  • Bachelor’s degree in marketing, communications, or related field
  • 5-7 years of relevant professional experience in digital marketing
  • Proven success developing and executing digital marketing campaigns
  • Solid understanding of SEO/SEM, social media, email marketing, and lead generation
  • Experience with web analytics tools, such as Google Analytics
  • Proficiency in Microsoft Office, especially Excel and PowerPoint

Preferred Skills and Qualifications

  • MBA or other advanced degree
  • Experience working with marketing automation software, such as Marketo or HubSpot
  • Experience with content management systems, such as WordPress or Drupal
  • Working knowledge of HTML/CSS and website development
  • Familiarity with graphic design software, such as Adobe Photoshop or Illustrator

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