Resume

Digital Marketing Manager Resume Example & Writing Guide

Use this Digital Marketing Manager resume example and guide to improve your career and write a powerful resume that will separate you from the competition.

If you’re a marketing leader who thrives on collaboration and thrives on change, then digital marketing might be the perfect career for you. And if you’re an ambitious marketer who’s ready to take your career to the next level, it’s time to look for a new role.

Digital marketing managers are responsible for building and executing marketing strategies across digital mediums like mobile apps, social media, e-commerce sites, and more. They develop campaigns that will help grow their organization’s visibility and increase revenue. They also work with content creators and designers to create compelling ads and websites that will resonate with customers.

Digital marketing is a highly competitive field with lots of opportunities to grow and expand your career. And because digital marketing is such a broad field with many different specialties within it, there’s a lot of room for creativity when it comes to writing your resume.

Here are some tips and an example to help you write an effective digital marketing manager resume that will help you land your next job.

Michael Garcia
Chicago, IL | (123) 456-7891 | [email protected]
Summary

Seasoned digital marketer with experience in a wide range of industries, from technology to retail. Excels at developing and executing effective online marketing campaigns that drive leads and revenue. Passionate about using data-driven insights to optimize marketing strategies for maximum ROI.

Education
Northwestern University Jun '10
M.S. in Integrated Marketing Communications
University of Illinois at Urbana-Champaign Jun '07
B.A. in Journalism
Experience
Company A, Digital Marketing Manager Jan '17 – Current
  • Managed the development and execution of digital marketing strategies for a $2B+ B2B industrial manufacturing company, including SEO/SEM, paid search, email marketing, social media, content creation & management, CRM integration, A/B testing and optimization.
  • Developed an integrated digital strategy to increase website traffic by over 100K visitors per month through organic search engine optimization (SEO) efforts as well as PPC campaigns on Google AdWords and Facebook Ads Manager.
  • Created and managed all online channels including web properties such as corporate websites and landing pages; e-commerce sites; blogs; social media accounts across LinkedIn, Twitter, Facebook, Instagram etc.; mobile apps; newsletters; video production and distribution across YouTube and other platforms.
  • Led the implementation of new technologies in order to improve customer experience with our products via responsive design techniques for optimal viewing on any device or platform while also ensuring that we are compliant with current best practices regarding security standards like HTTPS encryption.
  • Collaborated closely with cross-functional teams within the organization to develop compelling content that resonates with customers at every stage of their buying cycle from awareness to purchase decision making process resulting in increased sales opportunities for the business
Company B, Digital Marketing Manager Jan '12 – Dec '16
  • Managed all aspects of digital marketing campaigns, including SEO, PPC and email marketing
  • Collaborated with the sales team to develop lead generation strategies that increased conversion rates by 15%
  • Spearheaded content creation for blog and social media platforms, increasing website traffic by 30% in 6 months
  • Improved customer engagement through targeted email campaigns that increased click-through rate by 10%
  • Conducted keyword research and optimized landing pages based on search terms most frequently used by customers
Company C, Digital Marketing Coordinator Jan '09 – Dec '11
  • Defined objectives, strategies and KPIs for assigned projects and campaigns.
  • Created and executed digital marketing plans to grow brand awareness and website traffic.
  • Analyzed website data and provided insights and recommendations to improve website performance.
Certifications
  • Google AdWords Certification
  • Google Analytics Individual Qualification
  • HubSpot Inbound Marketing Certified
Skills

Industry Knowledge: SEO, SEM, Social Media Marketing, Content Marketing, Email Marketing, Affiliate Marketing
Technical Skills: Hootsuite, Sprout Social, Google Analytics, Google AdWords, Facebook Ads Manager, LinkedIn Ads
Soft Skills: Communication, Leadership, Creativity, Strategic Thinking, Problem Solving, Time Management, Organization

How to Write a Digital Marketing Manager Resume

Here’s how to write a digital marketing manager resume of your own.

Write Compelling Bullet Points

When you’re writing bullet points, it can be tempting to just list your responsibilities. But that’s not enough to make a strong impression. Instead, you should use your bullet points to demonstrate your impact on the company and the results of your work.

For example, rather than saying you “managed social media accounts,” you could say that you “increased Twitter followers by 20% in six months, resulting in a 150% increase in website traffic.”

The second bullet point paints a much clearer picture of what you did and the results of your work. And it also provides a quantifiable number to demonstrate your success.

Identify and Include Relevant Keywords

When you submit your resume online, it’s likely that it will be scanned by an applicant tracking system (ATS) for certain keywords. This program will search for certain terms related to the job opening, like “digital marketing” or “social media,” in order to determine whether your skills and experience are a match. If you don’t have enough relevant keywords on your resume, the ATS might discard your application.

To increase your chances of getting noticed, use this list of common digital marketing manager keywords as a starting point to help you add relevant terms to your resume:

  • Digital Marketing
  • Search Engine Optimization (SEO)
  • Google Analytics
  • Social Media Marketing
  • Email Marketing
  • Google Ads
  • Digital Strategy
  • Online Marketing
  • Online Advertising
  • Marketing Strategy
  • Facebook
  • Content Marketing
  • Online Advertising Strategies
  • Social Media
  • Search Engine Marketing (SEM)
  • Web Analytics
  • Strategy
  • Advertising
  • Web Content Writing
  • Online Marketing Strategy
  • WordPress
  • Blogging
  • Online Marketing Consulting
  • Facebook Marketing
  • Social Media Optimization (SMO)
  • Search Engine Optimization (SEO) Services
  • Content Management
  • Content Strategy
  • Email Marketing Strategy
  • Google Webmaster Tools

Showcase Your Technical Skills

As a digital marketing manager, you are responsible for developing and implementing digital marketing campaigns for your company. In order to do this, you need to be proficient in a variety of software programs and systems.

Some of the programs and systems that you should list on your resume include: – Adobe Photoshop – Adobe Illustrator – Adobe InDesign – Adobe Acrobat – HTML – CSS – JavaScript – WordPress – Drupal – Magento – Shopify – Salesforce – Google Analytics – Google AdWords

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