Career Development

What Does a Digital Marketing Manager Do?

Find out what a digital marketing manager does, how to get this job, and what it takes to succeed as a digital marketing manager.

Digital marketing managers are responsible for creating and executing digital marketing strategies. They work with a variety of different teams (such as web developers, graphic designers, etc.) to create compelling content that attracts new customers.

Digital marketing managers may also be responsible for managing the day-to-day activities of their team or individual members of their team. This might include things like assigning tasks, providing feedback, and ensuring that deadlines are met on time.

Digital Marketing Manager Job Duties

A digital marketing manager typically has a wide range of responsibilities, which can include:

  • Monitoring the performance of digital marketing campaigns to ensure they are meeting goals such as generating new leads or website traffic
  • Reviewing web analytics data to measure the effectiveness of digital marketing campaigns
  • Collaborating with other members of the marketing team to create content for social media channels, blogs, and other online platforms
  • Researching new trends in digital marketing so they can keep abreast of industry developments
  • Creating and managing digital marketing campaigns, including email marketing, search engine optimization (SEO), pay per click advertising (PPC), and website design and development
  • Creating and managing the budget for digital marketing campaigns
  • Developing and implementing new digital marketing strategies based on current market trends
  • Analyzing data and making strategic recommendations for improving digital marketing efforts
  • Planning and coordinating events such as webinars, seminars, webcasts, etc. for clients

Digital Marketing Manager Salary & Outlook

Digital marketing managers’ salaries vary depending on their level of education, years of experience, and the size and industry of the company. They may also earn additional compensation in the form of bonuses or commissions.

  • Median Annual Salary: $85,000 ($40.87/hour)
  • Top 10% Annual Salary: $125,000 ($60.1/hour)

The employment of digital marketing managers is expected to grow faster than average over the next decade.

Digital marketing managers will be needed to help companies understand and use data to target customers and create effective digital marketing campaigns. In addition, demand for digital marketing managers will continue to come from traditional industries, such as retail trade, that are increasingly using digital platforms and strategies.

Digital Marketing Manager Job Requirements

A digital marketing manager typically needs the following qualifications:

Education: Employers typically require a bachelor’s degree in marketing, advertising or a related field. Some employers prefer candidates who have a master’s degree in business administration (MBA). An MBA is useful for digital marketing managers who want to advance their careers or specialize in a certain area of digital marketing.

Training & Experience: Digital marketing managers typically receive on-the-job training in their roles. This training may include learning the company’s marketing strategies, software and digital marketing processes. Training may also include learning about the company’s products and services, as well as the target audience.

Digital marketing managers can also receive training through internships and entry-level marketing positions. During an internship, students can learn about digital marketing and the various aspects of the role. Entry-level marketing positions provide training in the form of on-the-job training with a supervisor.

Certifications & Licenses: Certifications enable professionals to improve their skills and demonstrate their qualifications to prospective employers. Digital marketing managers can earn certifications to gain more technical knowledge of their responsibilities, test their skills and advance their careers.

Digital Marketing Manager Skills

Digital marketing managers need the following skills in order to be successful:

Social media marketing: Social media marketing is a crucial part of a digital marketing manager’s job. They develop strategies for their company’s social media accounts and create posts that encourage interaction and engagement. They also monitor their company’s social media accounts to see what kind of response their posts receive and how people interact with their posts. This information can help them improve their strategies and posts in the future.

Search engine optimization (SEO): Search engine optimization is the process of improving the visibility of a website in search engine results. This involves analyzing the site’s content and structure to ensure it is optimized for search engines. A digital marketing manager may be responsible for creating and implementing SEO strategies for a company’s website.

Email marketing: Email marketing is a form of digital marketing that involves sending emails to a list of potential customers. It’s a great skill for a digital marketing manager to have because it can help them grow their company’s email list and increase sales.

Analytics and data analysis: As a digital marketing manager, you might be responsible for analyzing data to determine the success of a marketing campaign. This can include analyzing the number of clicks, impressions and conversions generated by a marketing campaign. You might also analyze the cost-effectiveness of various marketing strategies.

Project management: As a digital marketing manager, you may be responsible for overseeing the completion of a marketing campaign. This may include managing the project from start to finish, including assigning tasks to team members, checking in on their progress and providing feedback and direction. Project management skills can help you manage a team and ensure that all tasks are completed on time and to the company’s standards.

Digital Marketing Manager Work Environment

The digital marketing manager work environment is usually in an office setting. They may work for a marketing agency, a large corporation, or a small business. They typically work full-time hours, but may be required to work overtime during busy periods. The job can be stressful, as it requires meeting deadlines and working with a team to create and implement marketing campaigns. The digital marketing manager must be able to think creatively, be organized, and have good communication skills. They should also be familiar with digital marketing tools and platforms.

Digital Marketing Manager Trends

Here are three trends influencing how digital marketing managers work. Digital marketing managers will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Need for a More Integrated Approach to Marketing

The marketing industry is changing rapidly, and businesses are beginning to realize the need for a more integrated approach. This means that digital marketing managers will need to be able to work with other departments to create a cohesive strategy that reaches customers across all channels.

In order to be successful, digital marketing managers will need to be able to understand the needs of other departments and work together to create a plan that meets everyone’s goals. They will also need to be able to track and measure the success of their campaigns so that they can be improved over time.

More Focus on Data-Driven Decision Making

As data becomes more accessible and easier to collect, businesses are starting to focus on data-driven decision making. This trend is leading to an increased demand for professionals who can use data to make informed decisions about everything from product development to marketing campaigns.

Digital marketing managers are in a unique position to take advantage of this trend, as they have access to a wealth of data that can be used to make better decisions about how to reach customers. By understanding how to use data to make decisions, digital marketing managers can become more valuable members of their team.

A Greater Emphasis on Personalization

Customers are becoming increasingly demanding when it comes to personalization. This is especially true for younger generations, who have grown up in a world where they are constantly surrounded by technology that caters to their individual needs.

As a result, businesses are now looking for ways to provide a more personalized experience for their customers. This includes everything from designing products and services around their preferences to using data to target them with ads.

Digital marketing managers can capitalize on this trend by developing strategies that utilize data to provide a more tailored experience for customers. This can include things like targeting ads based on past purchases or creating content that is relevant to specific interests.

How to Become a Digital Marketing Manager

A digital marketing manager career can be a great way to combine your love of technology with your passion for marketing. As a digital marketing manager, you’ll need to have a strong understanding of both the technical and creative sides of marketing. This means that you should be able to understand how to build and optimize websites, create engaging content, and develop effective campaigns.

To become a successful digital marketing manager, it’s important to stay up-to-date on the latest trends in technology and marketing. You should also be able to work effectively with teams across different departments, including development, design, and sales.

Advancement Prospects

Digital marketing managers can advance their careers by becoming more involved in strategic planning and decision-making. They may also move up to higher-level management positions, such as director of digital marketing or chief marketing officer. In addition, digital marketing managers who have a strong understanding of technology can move into positions such as chief information officer or chief technology officer.

Digital Marketing Manager Job Description Example

Are you a whiz with social media? Do you have a knack for creating digital content that engages and informs? If you answered yes to both, then we want you to be our next digital marketing manager!

As the digital marketing manager at [CompanyX], you will be responsible for developing and executing our digital marketing strategy across all channels, with a focus on social media and content marketing. You will be the voice of our brand online, creating and curating engaging content that speaks to our target audience. In addition to content creation, you will also be responsible for managing our social media accounts, analyzing data to inform future strategy, and staying up-to-date on the latest digital marketing trends.

If you’re a strategic thinker with a passion for digital marketing, then we want to hear from you!

Duties & Responsibilities

  • Develop and execute digital marketing plans that align with business objectives, including website development, SEO/SEM, social media, email marketing, and display advertising
  • Analyze data to identify trends and insights to inform and optimize campaigns that drive traffic, engagement, leads, and conversions
  • Manage day-to-day activities of the digital marketing team, including task assignment, progress tracking, and performance management
  • Collaborate with cross-functional teams, including product, design, sales, and PR, to ensure a coordinated and integrated approach to marketing initiatives
  • Stay up-to-date on latest industry trends and technologies to ensure that our digital marketing efforts are at the forefront of innovation
  • Identify opportunities for new campaigns and initiatives that will reach our target audiences and achieve desired business results
  • Manage budgets for digital marketing programs and track ROI to report on effectiveness and make recommendations for optimization
  • Develop and implement processes and workflows to improve efficiency and productivity of the digital marketing team
  • Create and manage editorial calendar for all digital channels, including website, blog, social media, and email
  • Write and edit compelling copy for use in digital marketing collateral, such as website content, blog posts, social media updates, and email marketing campaigns
  • Oversee production of digital assets, such as videos, infographics, and eBooks, from concept through completion
  • Coordinate and manage digital marketing agency partners to deliver on agreed-upon objectives within budget

Required Skills and Qualifications

  • Bachelor’s degree in marketing, communications, or related field
  • 5-7 years professional experience in digital marketing
  • Proven experience developing and executing successful digital marketing campaigns
  • Strong analytical skills and experience with data-driven decision making
  • Excellent writing and editing skills
  • Solid understanding of SEO/SEM, social media, and email marketing best practices
  • Proficient in Google Analytics and other web analytics tools

Preferred Skills and Qualifications

  • Experience with A/B testing and multivariate testing
  • Working knowledge of HTML, CSS, and JavaScript
  • Familiarity with Photoshop, Illustrator, or other design software
  • Experience managing a team of marketing professionals
  • Project management experience


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