Career Development

What Does a Digital Marketing Project Manager Do?

Find out what a digital marketing project manager does, how to get this job, and what it takes to succeed as a digital marketing project manager.

Digital marketing project managers are responsible for managing all aspects of digital marketing projects. They commonly work with teams of designers, developers, copywriters and other specialists to coordinate the creation of digital content such as web pages, emails, social media posts, etc.

Digital marketing project managers may also be responsible for overseeing the entire digital marketing strategy of their company or client. This might include developing a plan for how they will implement digital marketing tactics, creating detailed timelines for when each piece of content should be created or published, and ensuring that everyone on the team is working towards the same goals.

Digital Marketing Project Manager Job Duties

A digital marketing project manager typically has a wide range of responsibilities, which can include:

  • Creating marketing plans that incorporate digital marketing such as social media, email marketing, search engine optimization (SEO), pay per click (PPC) advertising, and web design
  • Monitoring online activity in order to identify potential problems or opportunities
  • Coordinating with design teams to create content for websites, e-newsletters, blogs, social media, etc.
  • Analyzing data to determine if campaigns are achieving desired goals and making adjustments as needed
  • Creating and implementing strategies for increasing brand awareness and growing customer base through digital channels
  • Measuring the effectiveness of digital marketing campaigns using tools such as Google Analytics
  • Working with clients to develop content strategies and identifying their target audience
  • Managing all aspects of the digital marketing process including creating a strategy, managing the team, measuring results, and making adjustments as needed
  • Developing relationships with vendors and subcontractors in order to complete projects efficiently and on budget

Digital Marketing Project Manager Salary & Outlook

Digital marketing project managers’ salaries vary depending on their level of education, years of experience, and the size and industry of the company. They may also earn additional compensation in the form of bonuses or commissions.

  • Median Annual Salary: $76,500 ($36.78/hour)
  • Top 10% Annual Salary: $337,000 ($162.02/hour)

The employment of digital marketing project managers is expected to grow faster than average over the next decade.

Digital marketing project managers will be needed to help companies develop and implement digital marketing strategies. As more companies recognize the importance of digital marketing, demand for these workers will increase.

Digital Marketing Project Manager Job Requirements

A digital marketing project manager typically needs the following qualifications:

Education: Employers typically require a minimum of a bachelor’s degree in marketing, advertising or a related field. Some employers prefer candidates who have a master’s degree in business administration (MBA). An MBA is useful for digital marketing project managers who want to advance their careers.

Training & Experience: Digital marketing project managers typically receive on-the-job training to learn the specific processes and procedures of the company. Training may include shadowing a current project manager or learning from a supervisor. Training may also include learning the company’s specific software and computer programs.

Certifications & Licenses: Certifications enable professionals to improve their skills and demonstrate their qualifications to prospective employers. Digital marketing project managers can earn certifications to gain more technical knowledge of their responsibilities, test their skills and advance their careers.

Digital Marketing Project Manager Skills

Digital marketing project managers need the following skills in order to be successful:

Communication: As a project manager, you need to communicate with a variety of individuals and groups. You need to be able to communicate effectively with clients, team members and other stakeholders. You also need to be able to communicate complex information in a way that others can understand.

Organization: Organization is another skill that can be helpful for a project manager. This is because they often oversee multiple tasks at once and need to ensure that each task is completed on time and according to the agreed-upon specifications. Having strong organizational skills can help a project manager stay on top of their workload and ensure that their team is working efficiently.

Time management: Time management is another crucial skill for a digital marketing project manager to have. This is because they often have many tasks to complete within a short period of time. Having good time management skills can help a project manager prioritize their tasks and ensure they meet their deadlines.

Problem-solving: As a project manager, you may be responsible for overseeing a variety of different projects at once. This can mean that you may need to switch between tasks and projects quickly. Being able to solve problems quickly and efficiently can help you stay on task and complete your projects on time.

Leadership: As a project manager, you may be responsible for overseeing several different teams at once. This can require you to take on a leadership role and direct the efforts of others. Strong leadership skills can help you motivate your team and encourage them to work together to achieve common goals.

Digital Marketing Project Manager Work Environment

Digital marketing project managers work in an office environment during regular business hours. They may occasionally travel to meet with clients or attend conferences. The job is fast-paced and deadline-oriented, so digital marketing project managers must be able to handle multiple tasks simultaneously and work well under pressure. They must also be able to effectively communicate with a variety of people, including clients, co-workers, and upper management.

Digital Marketing Project Manager Trends

Here are three trends influencing how digital marketing project managers work. Digital marketing project managers will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Need for a More Integrated Approach to Digital Marketing

The digital marketing industry is evolving rapidly, and businesses are increasingly looking for professionals who can provide a more integrated approach to marketing. This means that project managers will need to be able to not only manage projects, but also work with other departments to create a cohesive marketing strategy.

Project managers who are able to integrate digital marketing into the overall marketing strategy will be in high demand, as they will be able to help businesses reach their goals faster and more efficiently.

More Focus on Data-Driven Decision Making

As data becomes more accessible and easier to collect, businesses are beginning to focus on data-driven decision making. This trend is leading to an increased demand for professionals who can analyze and interpret data in order to make better decisions about how to run their businesses.

Digital marketing project managers are in a unique position to take advantage of this trend, as they have experience working with data and understanding how to use it to improve business outcomes. By developing skills in data analysis and interpretation, project managers can set themselves apart from the competition and become essential members of any team.

A Greater Emphasis on Customer Experience

Customer experience has become a top priority for businesses across all industries, as they realize that providing a positive customer experience is key to retaining customers and increasing revenue.

Digital marketing project managers can play a critical role in ensuring that customer experience is a top priority for their company. They can do this by creating a plan for how to measure customer satisfaction and then implementing strategies to improve it. In addition, they can also work with other departments to ensure that the customer experience is taken into account throughout the entire product development process.

How to Become a Digital Marketing Project Manager

A digital marketing project manager career can be a great way to get started in the marketing field. As a project manager, you’ll need to have a strong understanding of both the marketing and technology fields. This will allow you to effectively manage projects that require collaboration between these two areas.

To become a successful digital marketing project manager, it’s important to have a strong knowledge of marketing best practices and techniques. You should also be familiar with the latest trends in digital marketing and be able to identify opportunities for growth within your company’s digital marketing strategy.

Related: How to Write a Digital Marketing Project Manager Resume

Advancement Prospects

Digital marketing project managers can advance their careers by taking on larger and more complex projects. As they gain experience, they will be able to take on more responsibility and may eventually be promoted to a senior management position. In addition, digital marketing project managers can advance their careers by becoming certified in project management and/or digital marketing.

Digital Marketing Project Manager Job Description Example

As a Digital Marketing Project Manager at [CompanyX], you will be responsible for managing the successful execution of digital marketing campaigns from start to finish. This will include working with internal teams to develop project plans, timelines, and budgets, as well as coordinating with external vendors and agencies. You will also be responsible for quality control, making sure that all deliverables meet or exceed expectations. The ideal candidate will have experience managing digital marketing projects, as well as a strong understanding of the various digital marketing channels. He or she will be highly organized, detail-oriented, and able to work well under pressure.

Duties & Responsibilities

  • Serve as the primary point of contact for all assigned projects, ensuring communication is clear and concise between internal teams and clients
  • Understand client objectives and develop detailed project plans to ensure successful execution and delivery of digital marketing services
  • Oversee day-to-day project management tasks, including but not limited to scope definition, timeline development, budget management, quality assurance, and resource allocation
  • Effectively manage multiple projects simultaneously while adhering to strict deadlines
  • Proactively identify risks and issues, developing contingency plans as needed to mitigate potential impact to project deliverables
  • Facilitate regular status meetings with project team members and clients, providing updates on project progress and next steps
  • Prepare and distribute accurate and timely reports to all relevant parties, highlighting project milestones, accomplishments, and areas of concern
  • Serve as a subject matter expert on digital marketing trends and best practices, sharing insights and recommendations with clients and team members as appropriate
  • Collaborate with internal teams to develop creative briefs and project scopes that accurately reflect client objectives and desired outcomes
  • Review all deliverables prior to release to ensure quality standards are met and client expectations are exceeded
  • Manage post-project reviews with clients, soliciting feedback and using learnings to improve future project planning and execution
  • Stay up-to-date on industry trends and emerging technologies, sharing insights with clients and team members as appropriate

Required Skills and Qualifications

  • Bachelor’s degree in marketing, business administration, or related field
  • 5+ years experience in a project management role, with at least 3 years in digital marketing
  • Proven ability to manage multiple projects simultaneously while meeting deadlines
  • Strong understanding of digital marketing concepts and best practices
  • Excellent written and verbal communication skills
  • Highly organized with excellent attention to detail
  • Proficient in Microsoft Office, Google Docs, and project management software (Asana, Basecamp, Trello)

Preferred Skills and Qualifications

  • Experience working in an agency environment
  • Working knowledge of HTML, CSS, and JavaScript
  • Google Analytics and AdWords certified
  • Hands-on experience with website development and content management systems
  • Familiarity with graphic design principles

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