Career Development

What Does a Digital Media Manager Do?

Find out what a digital media manager does, how to get this job, and what it takes to succeed as a digital media manager.

Digital media managers are responsible for creating and managing digital content. They work with a variety of different types of media, including video, audio, images, text, etc., to create compelling content that engages their audience.

Digital media managers may work directly with clients or customers to determine what type of content they want created. They may also work with other members of the creative team to develop ideas for new projects or campaigns. Once the project is underway, they oversee all aspects of production—from concept development to scripting to shooting to editing to final delivery.

Digital Media Manager Job Duties

A digital media manager typically has a wide range of responsibilities, which can include:

  • Manage projects from start to finish, including overseeing all aspects of the project including staffing and budgeting
  • Develop advertising campaigns that use online channels such as social media, search engines, blogs, and e-newsletters
  • Evaluate the performance of online advertising campaigns on an ongoing basis and make adjustments to improve results
  • Develop a website’s content, structure, and design based on the company’s goals and target market
  • Create a strategy for managing the company’s online presence through social media channels such as Facebook and Twitter
  • Manage all aspects of online media including webpages, blogs, e-commerce sites, and other online content
  • Create a digital marketing strategy that aligns with the company’s goals and objectives
  • Track website statistics to determine which strategies are most effective in gaining new customers
  • Oversee the creation of digital products such as ebooks, podcasts, and mobile applications

Digital Media Manager Salary & Outlook

Digital media managers’ salaries vary depending on their level of education, years of experience, and the size and industry of the company. They may also earn additional compensation in the form of bonuses.

  • Median Annual Salary: $76,500 ($36.78/hour)
  • Top 10% Annual Salary: $495,000 ($237.98/hour)

The employment of digital media managers is expected to grow faster than average over the next decade.

Digital media managers will be needed to help companies and organizations plan, implement, and evaluate their digital marketing strategies. Digital media managers will also be needed to help companies and organizations develop and maintain websites and mobile applications.

Digital Media Manager Job Requirements

A digital media manager typically needs to have the following qualifications:

Education: Digital media managers need at least a bachelor’s degree in a related field, such as digital media, communications, marketing or computer science. Some employers prefer candidates who have a master’s degree in digital media or a related field.

Many employers prefer candidates who have a bachelor’s degree in digital media. Digital media is a broad field that includes disciplines such as web design, programming, graphic design and social media.

Training & Experience: Digital media managers often receive on-the-job training from their previous positions. They may learn the specific software and hardware the company uses to create content. They may also learn the company’s workflow and procedures.

Certifications & Licenses: Certifications can prove a professional’s qualifications to current and prospective employers. Digital media managers can earn certifications to gain more practical knowledge of their daily responsibilities, test their professional skills and further advance their career.

Digital Media Manager Skills

Digital media managers need the following skills in order to be successful:

Technical skills: Technical skills are the abilities you have to use software, hardware and other tools to complete tasks. For example, a digital media manager might use technical skills to create a website, design a social media campaign or create a video.

Communication skills: As a digital media manager, you may be required to communicate with clients, other managers and other employees. Communication skills can help you to convey messages effectively and to understand messages from others. Communication skills can also help you to develop professional relationships with others.

Marketing skills: A digital media manager’s marketing skills are essential to their job. They use their marketing skills to create digital marketing campaigns for their company’s products and services. They use their marketing skills to create advertisements, analyze data and develop strategies to increase sales.

Project management skills: As a digital media manager, you may be responsible for overseeing the production of a company’s social media accounts, including its various platforms. This may include scheduling posts, responding to comments and messages and monitoring the accounts for any issues. Project management skills can help you manage your time and responsibilities effectively.

Business acumen: A digital media manager’s business acumen refers to their ability to understand and apply business practices to their work. This can include understanding the financial aspects of digital marketing campaigns, such as how to create a budget for a project and how to measure the success of a campaign.

Digital Media Manager Work Environment

Digital media managers work in a variety of settings, including advertising agencies, public relations firms, corporate communications departments, and nonprofit organizations. They typically work full time, and some may work more than 40 hours per week to meet deadlines or to coordinate with team members in other time zones. Many digital media managers work in office settings, but some may travel to meet with clients or attend conferences. Some digital media managers may telecommute, working from home or from remote locations.

Digital Media Manager Trends

Here are three trends influencing how digital media managers work. Digital media managers will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Need for a More Strategic Approach to Digital Media

As digital media becomes more and more important, businesses are realizing the need for a more strategic approach to how they use it. This is where digital media managers come in, as they are responsible for developing and executing on that strategy.

By understanding how to use digital media effectively, digital media managers can help their companies reach new audiences, drive traffic to their websites, and generate more leads. In order to be successful, they will need to be able to keep up with the latest trends and developments in the industry.

The Rise of Influencer Marketing

The rise of influencer marketing is a trend that is quickly gaining popularity among businesses looking to promote their products and services. This trend involves partnering with social media influencers who have a large following to help spread the word about your product or service.

Digital media managers can take advantage of this trend by developing relationships with social media influencers and collaborating on campaigns that will help promote their products and services. By doing so, they can help their company reach a wider audience and achieve greater success.

More Focus on Personalization

As technology advances, consumers are becoming increasingly accustomed to having a personalized experience. This means that businesses need to focus on providing a personalized experience for each individual customer.

Digital media managers can utilize this trend by creating content that is tailored to each individual customer. This can include everything from the content that is displayed to the advertisements that are shown.

How to Become a Digital Media Manager

A digital media manager career path can be very rewarding. It offers the opportunity to work with a variety of technologies and platforms, as well as with different types of content. You’ll also have the chance to collaborate with creative teams and develop new ideas.

To become a successful digital media manager, it’s important to have a strong understanding of both the technical and creative aspects of the job. You should also be able to manage multiple projects simultaneously and work effectively under pressure.

If you want to become a digital media manager, start by gaining experience in related fields such as web design, graphic design, or marketing. Also take advantage of opportunities to learn about new technologies and platforms.

Related: How to Write a Digital Media Manager Resume

Advancement Prospects

Digital media managers typically start out in entry-level positions and work their way up the ladder. As they gain experience, they may be promoted to senior positions such as director of digital media or vice president of digital media. In larger organizations, digital media managers may also have the opportunity to move into other related fields such as marketing, advertising, or public relations.

Digital media managers who have a strong understanding of both technology and business can be very successful in this field. Those who are able to effectively manage people and projects will also find themselves in high demand.

Digital Media Manager Job Description Example

As the Digital Media Manager at [CompanyX], you will be responsible for developing and executing the digital media strategy across all channels including website, social media, email, and paid media. You will be the champion of the brand, working with the marketing team to ensure all digital touchpoints are on-brand and aligned with the overall marketing strategy. You will also be responsible for managing the digital media budget, ensuring we are getting the most bang for our buck and achieving our ROI goals. The ideal candidate will have experience managing digital media campaigns, developing and executing digital strategies, and be a whiz with numbers and analytics.

Duties & Responsibilities

  • Develop and execute digital media plans that are on strategy, on brand, and on budget, while meeting or exceeding objectives
  • Serve as the day-to-day contact for all assigned projects/clients, providing updates, reporting, and troubleshooting as needed
  • Research and recommend new opportunities for client growth and expansion in the digital space
  • Stay up to date on industry trends and news, sharing relevant information with clients and team members as appropriate
  • Monitor campaign performance and optimize accordingly to ensure maximum ROI
  • Generate weekly, monthly, and quarterly reports detailing campaign progress and results
  • Work with cross-functional teams to develop creative assets for digital campaigns
  • Manage social media accounts for assigned clients, developing content calendars and strategies that align with overall business goals
  • Plan and buy digital media across a variety of platforms, including search, display, social, and video
  • Negotiate rates and terms with vendors to get the best possible pricing
  • Set up and track conversion tracking and other key metrics for all digital campaigns
  • Provide expert analysis and recommendations to improve future campaign performance

Required Skills and Qualifications

  • Bachelor’s degree in marketing, communications, or related field
  • 5-7 years experience in digital media, including social media, email marketing, and content marketing
  • Proven track record of successful campaigns and projects
  • Exceptional writing, editing, and proofreading skills
  • Creativity and innovative thinking
  • Strong analytical and research skills
  • Excellent time management and organizational skills

Preferred Skills and Qualifications

  • Experience with graphic design, web design, and video production
  • Working knowledge of HTML, CSS, and other coding languages
  • Proficiency with Photoshop, InDesign, and other design software
  • Experience with Google Analytics and other tracking/reporting tools
  • Familiarity with SEO best practices

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