17 Digital Strategist Interview Questions and Answers

Learn what skills and qualities interviewers are looking for from a digital strategist, what questions you can expect, and how you should go about answering them.

In the digital age, it’s more important than ever for businesses to have a comprehensive digital strategy. That’s where digital strategists come in. They help businesses develop a plan to reach and engage customers through digital channels.

If you’re looking to become a digital strategist, you’ll need to be able to answer some tough questions. Interviewers will want to know that you have the skills to develop a digital strategy and the knowledge to execute it. They’ll also want to know that you understand the complexities of the digital landscape.

To help you prepare, we’ve compiled a list of common digital strategist interview questions and answers.

Common Digital Strategist Interview Questions

Are you familiar with A/B testing? How would you use it in your work as a digital strategist?

A/B testing is a common method of digital strategy that involves comparing two versions of a website to see which one performs better. The interviewer may ask you this question to gauge your familiarity with the process and how you would apply it in your work as a digital strategist. In your answer, try to explain what A/B testing is and provide an example of when you used it in your previous role.

Example: “I am familiar with A/B testing because I have done it many times in my past roles. For instance, at my last job, we wanted to increase our conversion rate on our homepage by 10%. To do so, we created two different homepages and ran an A/B test to determine which one performed better. After running the test for a week, we found that the new homepage increased our conversion rate by 15%.”

What are some of the most important skills for a digital strategist? Why are they important?

This question helps the interviewer determine if you have the skills necessary to succeed in this role. Use your answer to highlight some of the most important skills for a digital strategist and explain why they are beneficial to the job.

Example: “The two most important skills for a digital strategist are communication and problem-solving. Communication is important because it allows me to clearly communicate my ideas to clients, which can help them understand what I’m doing and how I plan to achieve success. Problem-solving is also essential because it helps me find solutions to problems that arise during the planning process.”

How do you determine which social media platforms are best for your organization?

This question can help the interviewer understand how you use your digital strategy skills to create a plan that’s best for their organization. Use examples from past projects where you analyzed social media platforms and determined which ones were most effective for your client’s brand.

Example: “I first look at my client’s target audience and what they’re already using. For example, if I’m working with an animal shelter, I’ll want to see what social media platforms dog owners are on so we can reach them there. Then, I’ll consider what platforms our company is already active on and decide whether it makes sense to expand into new ones. In this case, since we have a lot of content about dogs, I would focus on dog-specific social media sites like Dogspot or Pawboost.”

What is your process for creating a digital marketing strategy?

This question allows you to demonstrate your knowledge of the digital marketing process and how you apply it. Your answer should include a step-by-step overview of the process, including any tools or software you use in each stage.

Example: “I start by researching my client’s target audience and their competitors. I then create a plan for content creation, distribution and measurement. Next, I develop a budget based on these factors and determine which channels will be most effective for reaching our target market. Finally, I implement the strategy and monitor its progress throughout the campaign.”

Provide an example of a time when you had to create a new digital product or service for your organization.

This question allows you to showcase your creativity and problem-solving skills. When answering this question, it can be helpful to describe the process of how you developed a new product or service for your organization.

Example: “At my previous job, I was tasked with creating a digital marketing strategy that would increase sales by 20% within six months. After researching our current customers, I found out that many of them were small business owners who didn’t have much money to spend on advertising. So, I created an online course that taught small business owners how to advertise their businesses without spending too much money. The course became very popular among small business owners, which led to a significant increase in sales.”

If you had to choose one social media platform to use for your organization’s digital marketing, which would it be and why?

This question is a great way to see how much the candidate knows about social media and digital marketing. It also shows you what their preferences are when it comes to using different platforms. When answering this question, make sure you explain why you chose that platform over others.

Example: “I would choose Facebook because of its large user base and the amount of data available for marketers to use. I have used Facebook in my previous role as a digital strategist, so I know firsthand how powerful it can be when used correctly. The ability to target specific audiences based on age, gender, location, interests and more makes it an extremely valuable tool for any organization.”

What would you do if you noticed that the engagement on one of your organization’s social media accounts was starting to decline?

This question can help interviewers understand how you might respond to a challenge and whether your response would be effective. In your answer, try to describe the steps you would take to identify the cause of engagement decline and implement strategies to increase it.

Example: “If I noticed that one of my organization’s social media accounts was starting to lose followers or likes, I would first look at the content we were posting on that account to see if there was anything in particular causing people to disengage. If not, I would then check our other social media accounts to see if there was any overlap in the type of content we were posting. For example, if we posted about dogs once a week on all of our accounts, but started posting about them twice a day on just this account, it could have caused others to unfollow us.

I would also analyze the demographics of our followers to make sure they are still relevant to the brand. If they aren’t, I would consider changing the types of posts we share to better appeal to our audience. Finally, I would reach out to some of our most engaged followers to ask what they like about our content and use their feedback to improve our future posts.”

How well do you understand the goals of your organization? Do you feel like you understand the role of digital marketing in achieving those goals?

This question helps the interviewer determine how well you understand your organization’s goals and objectives. It also shows them whether or not you feel like digital marketing is an important part of achieving those goals. Your answer should show that you know what your company does, why they do it and how digital marketing fits into their overall strategy.

Example: “I have been working for this company for three years now, so I am very familiar with our goals and objectives. We are a tech startup looking to expand our customer base by providing innovative products and services. Digital marketing is a huge part of our growth strategy because it allows us to reach new customers online through social media channels and search engines.”

Do you have any experience A/B testing website designs?

A/B testing is a common practice for digital strategists. This question can help the interviewer determine your experience with this process and how you apply it to your work. If you have previous experience A/B testing website designs, share an example of what you did in that role. If you don’t have direct experience with A/B testing, you can talk about other ways you’ve applied data analysis to improve websites.

Example: “In my last position as a digital strategist, I worked on a team that was tasked with redesigning our client’s website. We used A/B testing to compare different design elements and find out which ones were most effective at increasing conversions. For instance, we found that changing the color scheme from red to blue increased conversion rates by 10%. After running several tests, we determined that the best combination of design elements would increase sales by 20%.”

When is the best time to post on social media?

Employers may ask this question to see if you understand the best times to post on social media. They want someone who can create a strategy that will help their company’s social media accounts grow and reach more people. In your answer, explain what factors you consider when deciding when to post.

Example: “I usually decide when to post based on my audience’s schedule. For example, I know that many of our target customers are online during work hours, so I try to post then. This way, we’re reaching them while they’re thinking about our products or services. Another factor I take into account is holidays and other events. If it’s something like Mother’s Day, for instance, I’ll plan ahead to make sure we have plenty of content ready to go.”

We want to increase the number of people who subscribe to our email newsletter. What would you do to increase our subscriber base?

This question can help the interviewer determine how you might apply your digital strategy skills to increase their company’s revenue. Use examples from previous experience that show you know how to use email marketing and social media to grow a brand’s audience.

Example: “I would start by analyzing our current subscriber base to see what content they’re most interested in, then I’d create more of it. For example, if I noticed subscribers are most interested in articles about new products, I would write more articles like that. This way, we could attract more people who are already interested in our brand and want to learn more about us.”

Describe your process for measuring the success of a digital marketing campaign.

The interviewer may ask you this question to gauge your analytical skills and ability to measure the success of a campaign. Use examples from previous projects that highlight your attention to detail, data analysis and communication skills.

Example: “I start by identifying key performance indicators for each digital marketing campaign I work on. KPIs are metrics that show how well a company is performing against its goals. For example, in my last role, we used KPIs to track our social media engagement rates, website traffic and conversion rates. We also tracked our customer service response times and overall brand sentiment. These KPIs helped us understand which aspects of our campaigns were working and where we needed to make improvements.”

What makes you the best candidate for this digital strategist position?

Employers ask this question to learn more about your qualifications and how you can contribute to their company. Before your interview, make a list of all the skills you have that relate to this position. Think about what makes you unique compared to other candidates.

Example: “I am highly organized and detail-oriented, which is why I love working in digital marketing. In my previous role as a social media manager, I managed multiple accounts for different brands. This helped me develop strategies for engaging with audiences on various platforms. I also understand the importance of creating content that resonates with specific target audiences. My experience managing multiple brands has given me valuable insight into what works and what doesn’t.”

Which digital marketing tools do you find most helpful when you’re working on a campaign?

This question can help the interviewer understand your experience with digital marketing tools and how you use them to create successful campaigns. Use examples from your previous work that highlight your ability to choose the right tools for a project and implement them effectively.

Example: “I find Google Analytics, Google AdWords and Facebook Ads Manager to be some of the most helpful tools when I’m working on a campaign. These tools allow me to track the progress of my campaign and make adjustments as needed. For example, in my last role, we used Google Analytics to monitor our website traffic and see which pages were getting the most views. We then used this information to determine what content we should produce more of. This led to an increase in sales by 20% over the next quarter.”

What do you think is the most important aspect of digital strategist work?

This question can help the interviewer understand what you value in your work and how you prioritize tasks. Your answer should reflect your personal values, but it can also give insight into which skills you feel are most important to succeed as a digital strategist.

Example: “I think the most important aspect of my role is understanding the client’s business goals and objectives so I can create strategies that support them. It’s essential for me to know who our target audience is and what their needs are so we can develop content that speaks to them. I also believe it’s crucial to have an understanding of the technical aspects of digital marketing so I can implement successful campaigns.”

How often do you think digital strategists should evaluate and update their marketing strategies?

This question can help interviewers understand how often you think about your work and whether you’re able to adapt to changing trends. Your answer should show that you are willing to evaluate your strategies regularly and make changes as needed.

Example: “I believe digital strategists should be constantly evaluating their marketing strategies for effectiveness. I usually check in with my clients every three months or so to see if there’s anything we need to change or update. For example, when a client first hires me, I’ll create a plan based on the information they provide me. Then, I’ll follow up after six months to see if any of those goals have changed and if our strategy needs updating.”

There is a lot of competition for customers’ attention when it comes to digital marketing. How do you make sure that your strategies are successful?

This question is an opportunity to show your interviewer that you understand the challenges of digital marketing and how you overcome them. Use examples from previous projects or experiences to explain what you did to make sure your strategies were successful.

Example: “I always start by researching my target audience, which helps me create a strategy that will resonate with them. I also look at the competition to see what they are doing well and where there may be opportunities for improvement. Finally, I test out different approaches to find the most effective one.”


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