Career Development

What Does a Dillard’s AREA SALES MANAGER Do?

Find out what a Dillard's AREA SALES MANAGER does, how to get this job, and what it takes to succeed as a Dillard's AREA SALES MANAGER.

Dillard’s is a department store chain that operates more than 300 stores in 29 states. They offer a wide selection of apparel, accessories, home furnishings, and more.

An Area Sales Manager at Dillard’s is responsible for managing the sales and operations of multiple stores in a designated area. They are responsible for setting sales goals, developing strategies to meet those goals, and monitoring store performance. They also provide guidance and support to store managers and staff, and ensure that customer service standards are met. Additionally, they may be responsible for recruiting, hiring, and training new staff.

Dillard’s AREA SALES MANAGER Job Duties

A Dillard’s AREA SALES MANAGER typically has a wide range of responsibilities, which can include:

  • Lead and motivate a team of sales associates to achieve store goals
  • Develop strategies to increase customer loyalty, satisfaction, and engagement
  • Monitor daily operations and ensure compliance with company policies and procedures
  • Analyze sales data to identify trends and opportunities for improvement
  • Create and implement action plans to drive sales growth and profitability
  • Train and develop staff on product knowledge, selling techniques, and customer service
  • Manage inventory levels and stock replenishment processes
  • Ensure the store is well-maintained and visually appealing at all times
  • Oversee cash handling and financial transactions
  • Resolve customer complaints in a timely and professional manner
  • Participate in recruiting, interviewing, and hiring new employees
  • Foster an environment of collaboration and teamwork among staff members


The salary for an Area Sales Manager at Dillard’s is determined by a variety of factors, including the individual’s experience, qualifications, and performance. The company also takes into account the size of the region the Area Sales Manager is responsible for, the complexity of the job, and the overall market conditions. Additionally, Dillard’s considers the individual’s ability to meet and exceed sales goals, as well as their ability to motivate and lead a team. All of these factors are taken into consideration when determining the salary for an Area Sales Manager at Dillard’s.

  • Median Annual Salary: $100,037 ($48.09/hour)
  • Top 10% Annual Salary: $132,300 ($63.61/hour)

Dillard’s AREA SALES MANAGER Job Requirements

The Area Sales Manager position at Dillard’s requires a minimum of 5 years of retail sales experience, preferably in a management role. Candidates must have a Bachelor’s degree in Business Administration, Marketing, or a related field. Additionally, the ideal candidate should have excellent communication and interpersonal skills, as well as the ability to motivate and lead a team. A valid driver’s license and reliable transportation are also required.

The Area Sales Manager must be able to analyze sales data and develop strategies to increase sales and profitability. They must also be able to develop and maintain relationships with vendors and customers. Knowledge of retail operations and merchandising is also preferred. Finally, the Area Sales Manager must be able to work flexible hours, including nights and weekends.


Dillard’s AREA SALES MANAGER employees need the following skills in order to be successful:

Team Leadership: Team leadership is the ability to motivate and inspire others to work together to achieve a common goal. As an area sales manager, you may oversee a team of sales associates who report to you. You can use your team leadership skills to help your team members grow professionally and develop their skills. You can also use your team leadership skills to help your team members develop positive work relationships and encourage them to work together to meet sales goals.

Communication Proficiency: As an area sales manager, you may be responsible for overseeing multiple sales associates. It’s important to be able to communicate effectively with your team to ensure everyone is on the same page. You may also be responsible for communicating with other departments, such as human resources, to answer questions or address concerns.

Strategic Planning: Area sales managers oversee a team of sales associates and are responsible for the overall success of the department. Strategic planning is an important skill for an area sales manager because it allows them to develop goals for their team and department. For example, an area sales manager might create a plan that outlines the number of sales associates they need to hire, the amount of training they need to provide and the goals they need to set for their team.

Territory Management: Territory management is the process by which sales managers divide their regions into smaller sections and assign each section to a sales associate. As an area sales manager, you may be responsible for managing the sales territories of multiple sales associates. This requires you to understand the sales goals of each associate and how to best help them meet those goals.

Sales Operations: Sales operations are the processes and procedures that a sales manager uses to manage their sales team. This includes scheduling, training and evaluating sales representatives. As an area sales manager, you may oversee multiple sales representatives, so it’s important to understand sales operations to effectively manage your team.

Dillard’s AREA SALES MANAGER Work Environment

Area sales managers typically work in an office environment, but they also travel to meet with clients and potential customers. They may also travel to attend conferences and seminars. Area sales managers typically work full-time, but they may be required to work overtime to meet deadlines or to attend meetings. They may also be required to work on weekends or holidays. The job can be stressful, as area sales managers must meet sales goals and quotas, and they must be able to handle customer complaints and difficult situations. They must also be able to work independently and be able to motivate their team.


Here are three trends influencing how Dillard’s AREA SALES MANAGER employees work.

Digital Transformation

Digital transformation is a key trend in the sales industry, as it enables companies to streamline processes and increase efficiency. Area Sales Managers are now leveraging digital tools such as customer relationship management (CRM) systems, analytics platforms, and artificial intelligence (AI) to better understand their customers’ needs and preferences.

Digital transformation also allows for more personalized experiences for customers, which can lead to increased loyalty and higher sales. Additionally, digital transformation helps Area Sales Managers stay up-to-date on market trends and develop strategies that will help them reach their goals. By understanding how digital transformation can benefit their business, Area Sales Managers can ensure they remain competitive in an ever-changing landscape.

Automation and Artificial Intelligence

Automation and Artificial Intelligence (AI) are becoming increasingly important for Area Sales Managers. Automation can help streamline processes, such as customer segmentation, lead generation, and sales forecasting. AI-powered tools can also be used to analyze customer data and provide insights into customer behavior.

AI-driven chatbots can be used to automate customer service tasks, freeing up time for the Area Sales Manager to focus on more strategic activities. Additionally, AI-based predictive analytics can be used to identify potential opportunities and risks in the market. By understanding these trends, Area Sales Managers can better prepare their teams for success.

Increased Focus on Customer Service

Area Sales Managers are increasingly focusing on customer service as a way to increase sales and build relationships with customers. This trend is driven by the need for companies to differentiate themselves in an ever-changing market, where customers have more options than ever before.

Area Sales Managers must be able to provide excellent customer service that meets or exceeds customer expectations. They must also be able to identify customer needs and develop strategies to meet those needs. Additionally, they must be able to use data and analytics to better understand customer behavior and preferences. By understanding customer needs and providing exceptional customer service, Area Sales Managers can create loyal customers who will continue to purchase from their company.

Advancement Prospects

Area sales managers typically start out as sales representatives and work their way up to the managerial level. As they gain experience, they may be promoted to regional sales manager, national sales manager, or even vice president of sales. Area sales managers may also move into other areas of business, such as marketing, operations, or finance. With the right combination of experience and education, they may even become CEOs of their own companies.

Interview Questions

Here are five common Dillard’s AREA SALES MANAGER interview questions and answers.

1. Have you been doing any shopping at Dillard’s recently? If so, what did you purchase?

This question is a great way to learn more about the candidate’s experience with Dillard’s and how they feel about the brand. It also helps you determine whether or not they are familiar with the company’s products, which can be an important part of this role.

Example: “I have been shopping at Dillard’s for years now, and I love their selection of clothing and accessories. My last purchase was a pair of black heels that I wear all the time. They’re so comfortable and stylish, and I get compliments on them every time I wear them.”

2. Tell me about a time when you had to deal with a difficult customer.

Interviewers may ask this question to see how you handle conflict. They want to know that you can remain calm and professional when faced with a challenging situation. In your answer, try to emphasize the steps you took to resolve the issue while maintaining your professionalism.

Example: “I once had a customer who was upset because she couldn’t find her size in one of our stores. She became quite loud and started yelling at me about it. I remained calm and explained that we don’t have all sizes in every store. I offered to help her find another style or size online. She calmed down after that and apologized for raising her voice. We were able to find a different style that fit her needs.”

3. Are you comfortable using different types of technology to do your job (i.e. computers)?

This question can help the interviewer determine if you have experience using technology to complete your job duties. Consider mentioning any specific software or programs that you are familiar with and how they helped you do your job.

Example: “I am very comfortable using different types of technology to do my job. In my last position, I used a CRM system to manage customer data and track sales goals. This system was helpful for me because it allowed me to see which customers were visiting the store most often and what products they were interested in. It also helped me stay organized by allowing me to create folders and subfolders to keep all of my information organized.”

4. What other stores do you shop at frequently?

Employers ask this question to see if you are familiar with their company’s brand. They want someone who is passionate about the products they sell and can help customers find what they’re looking for. When answering, name a few stores that carry similar items as Dillard’s. Explain why you shop there often and how it relates to your experience working in retail.

Example: “I love shopping at Nordstrom because of their high-quality clothing and shoes. I have shopped there since I was a teenager, so I know exactly what brands I like and what styles work best for me. I also love Forever 21 because of their affordable prices and trendy clothes. I would definitely bring my teenage daughter here when she needs new clothes.”

5. Do you have experience working with inventory management systems and/or software?

This question can help the interviewer determine your level of experience with inventory management systems and software. If you have experience using these types of programs, share what you know about them and how they can benefit a company like Dillard’s.

Example: “I’ve worked with several different inventory management systems in my previous roles, including SAP and Oracle. I find that these systems are beneficial for companies because they allow employees to track sales data, monitor customer information and manage product inventories. These systems also make it easy to access important information from anywhere, which is especially helpful when working on projects or collaborating with other team members.”


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