Director Of Demand Generation Resume Example & Writing Guide
Use this Director Of Demand Generation resume example and guide to improve your career and write a powerful resume that will separate you from the competition.
Demand generation is an incredibly hot space right now. It’s a critical component of any successful B2B sales team. And because it’s so integral to your company’s success, companies are willing to pay big bucks to hire talented demand generation specialists.
Demand generation directors oversee the development and implementation of campaigns designed to increase awareness of your company and its products or services. They also oversee lead generation efforts, which help identify potential customers so that sales reps can follow up with them.
If you’re looking to break into this field or move up in your current role, you might be wondering how to write a great demand generation resume that will stand out from the crowd. Here are some tips and an example for reference when writing yours.
How to Write a Director Of Demand Generation Resume
Here’s how to write a resume of your own.
Write Compelling Bullet Points
The best way to make your resume stand out is to use specific examples and numbers. So rather than saying you “managed demand generation campaigns,” you could say that you “increased email subscriber rate by 20% in six months, resulting in 200+ new clients for client X.”
The second bullet point is much more specific and provides a clear sense of what you did and the results of your work. It also provides a number to quantify the impact of your work.
Identify and Include Relevant Keywords
When you submit your resume for a director of demand generation role, it’s likely that it will be scanned by an applicant tracking system (ATS) for certain keywords. These programs look for certain terms related to the job, like “demand generation” or “outreach,” in order to determine whether your skills and experience are a match for the position. If you don’t have enough of the right keywords on your resume, the ATS might discard your application before a human ever sees it.
To increase your chances of getting noticed, make sure to include relevant keywords throughout all sections of your resume, especially in the work experience and skills sections. Here are some of the most commonly used director of demand generation keywords:
- Demand Generation
- Lead Generation
- Digital Marketing
- B2B Marketing
- Marketing Strategy
- Strategic Partnerships
- Marketing Management
- Marketing Automation
- Lead Management
- Salesforce.com
- Marketing
- Account Management
- Sales
- Advertising
- Business Development
- Email Marketing
- Social Media Marketing
- Business-to-Business (B2B)
- Direct Marketing
- Online Marketing
- Lead Generation Strategies
- Account Management: Enterprise
- Software as a Service (SaaS)
- Inside Sales
- Sales Process
- Lead Generation Marketing
- Business Development Strategy
- Customer Relationship Management (CRM)
- Relationship Building
- Social Media
Showcase Your Technical Skills
As a Director of Demand Generation, you will be responsible for overseeing the creation and execution of marketing campaigns that generate leads and drive sales. To be successful in this role, you will need to be proficient in a variety of marketing software programs and systems, including marketing automation software, CRM software, and web analytics tools. You will also need to have a solid understanding of lead generation strategies, such as SEO, PPC, and social media marketing.
If you have experience with any of these programs or platforms, be sure to list them on your resume. This will show potential employers that you have the skills and knowledge necessary to be successful in the role.