Resume

Director Of Demand Generation Resume Example & Writing Guide

Use this Director Of Demand Generation resume example and guide to improve your career and write a powerful resume that will separate you from the competition.

Demand generation is an incredibly hot space right now. It’s a critical component of any successful B2B sales team. And because it’s so integral to your company’s success, companies are willing to pay big bucks to hire talented demand generation specialists.

Demand generation directors oversee the development and implementation of campaigns designed to increase awareness of your company and its products or services. They also oversee lead generation efforts, which help identify potential customers so that sales reps can follow up with them.

If you’re looking to break into this field or move up in your current role, you might be wondering how to write a great demand generation resume that will stand out from the crowd. Here are some tips and an example for reference when writing yours.

Jennifer Thomas
Chicago, IL | (123) 456-7891 | [email protected]
Summary

Seasoned demand generation professional with over 10 years of experience developing and executing successful marketing campaigns that generate leads and grow revenue. Excels at identifying and targeting high-value prospects, crafting compelling messaging, and building relationships with key stakeholders.

Education
Keller Graduate School of Management Jun '24
M.B.A. in Marketing
University of Illinois at Urbana-Champaign Jun '06
B.S. in Business Administration
Experience
Company A, Director Of Demand Generation Jan '17 – Current
  • Led the demand generation team to achieve a $1B+ revenue target by implementing an integrated marketing strategy that included lead nurturing, content marketing, and paid search campaigns.
  • Developed and implemented strategies for increasing website traffic through SEO best practices, PPC advertising, email marketing, social media channels, etc.
  • Managed external agencies to develop creative concepts for webinars, whitepapers, e-mail blasts, landing pages/funnels, video scripts and production as well as other digital assets such as infographics and microsites.
  • Oversaw all aspects of campaign development including copywriting (landing page copy & emails), design (graphics & templates) and A/B testing to ensure maximum ROI on every dollar spent.
  • Collaborated with sales teams across multiple business units to identify key growth opportunities within their accounts and developed go-to-market plans for each opportunity based on available resources and timelines.
Company B, Director Of Demand Generation Jan '12 – Dec '16
  • Led the development of a demand generation strategy that increased qualified opportunities by 200%
  • Conducted regular reviews with sales and marketing teams to ensure alignment on lead qualification criteria
  • Managed all aspects of demand generation campaigns, including email blasts, landing pages and follow-up calls
  • Spearheaded an initiative to increase inbound leads through SEO outreach and content marketing
  • Collaborated with product management team to develop new features based on customer feedback (increased conversion rate by 10%)
Company C, Marketing Coordinator Jan '09 – Dec '11
  • Wrote and edited marketing collateral such as brochures, website content, email campaigns, and social media posts.
  • Managed projects from conception to completion within budget and on deadline.
  • Conducted market research and analysis to identify trends and opportunities for new product development and marketing initiatives.
Certifications
  • Certified Demand Generation Professional
  • Google AdWords Certified
  • LinkedIn Ads Certified
Skills

Industry Knowledge: Marketing, Sales, Business Development
Technical Skills: MS Office Suite, Salesforce
Soft Skills: Communication, Leadership, Time Management, Problem Solving, Self-Motivation, Organization

How to Write a Director Of Demand Generation Resume

Here’s how to write a resume of your own.

Write Compelling Bullet Points

The best way to make your resume stand out is to use specific examples and numbers. So rather than saying you “managed demand generation campaigns,” you could say that you “increased email subscriber rate by 20% in six months, resulting in 200+ new clients for client X.”

The second bullet point is much more specific and provides a clear sense of what you did and the results of your work. It also provides a number to quantify the impact of your work.

Identify and Include Relevant Keywords

When you submit your resume for a director of demand generation role, it’s likely that it will be scanned by an applicant tracking system (ATS) for certain keywords. These programs look for certain terms related to the job, like “demand generation” or “outreach,” in order to determine whether your skills and experience are a match for the position. If you don’t have enough of the right keywords on your resume, the ATS might discard your application before a human ever sees it.

To increase your chances of getting noticed, make sure to include relevant keywords throughout all sections of your resume, especially in the work experience and skills sections. Here are some of the most commonly used director of demand generation keywords:

  • Demand Generation
  • Lead Generation
  • Digital Marketing
  • B2B Marketing
  • Marketing Strategy
  • Strategic Partnerships
  • Marketing Management
  • Marketing Automation
  • Lead Management
  • Salesforce.com
  • Marketing
  • Account Management
  • Sales
  • Advertising
  • Business Development
  • Email Marketing
  • Social Media Marketing
  • Business-to-Business (B2B)
  • Direct Marketing
  • Online Marketing
  • Lead Generation Strategies
  • Account Management: Enterprise
  • Software as a Service (SaaS)
  • Inside Sales
  • Sales Process
  • Lead Generation Marketing
  • Business Development Strategy
  • Customer Relationship Management (CRM)
  • Relationship Building
  • Social Media

Showcase Your Technical Skills

As a Director of Demand Generation, you will be responsible for overseeing the creation and execution of marketing campaigns that generate leads and drive sales. To be successful in this role, you will need to be proficient in a variety of marketing software programs and systems, including marketing automation software, CRM software, and web analytics tools. You will also need to have a solid understanding of lead generation strategies, such as SEO, PPC, and social media marketing.

If you have experience with any of these programs or platforms, be sure to list them on your resume. This will show potential employers that you have the skills and knowledge necessary to be successful in the role.

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