Director Of Marketing Resume Example & Writing Guide

Use this Director Of Marketing resume example and guide to improve your career and write a powerful resume that will separate you from the competition.

Directors of marketing are tasked with making sure that a company’s brand is represented in the right way to the right people. They develop strategies to increase awareness and build market share. They create compelling messages that resonate with customers. They oversee the creation of campaigns that run across multiple channels, from digital advertising to print ads to social media. And they work with teams of creatives to develop award-winning content that people can’t stop talking about.

To succeed in this role, you need someone who can think strategically while also staying tuned into the pulse of your industry. Someone who can identify opportunities and develop plans of action to capitalize on them. Someone with a knack for translating complex ideas into easy-to-understand messages. And someone who can build consensus among stakeholders with different interests and needs.

Here are some tips plus an example resume to help you write a great director of marketing resume.

James Smith
Phoenix, AZ | (123) 456-7891 | [email protected]

Seasoned marketing executive with over fifteen years of experience in developing and executing successful marketing plans for high-growth companies. Proven track record in aligning marketing strategies with business objectives to drive brand awareness, engagement, and revenue growth.

University of Phoenix Jun '10
M.B.A. in Marketing
Northern Arizona University Jun '06
B.S. in Business Administration
Company A, Director Of Marketing Jan '17 – Current
  • Developed and executed a comprehensive marketing strategy to increase awareness of the company’s products, services, and capabilities in the marketplace.
  • Managed all aspects of product development from concept through commercialization including market research, competitive analysis, financial modeling, prototyping, testing & validation, regulatory affairs (FDA), intellectual property management (IP) and partnering with external vendors for manufacturing support.
  • Led cross-functional teams to develop new products that meet customer needs by leveraging existing technologies as well as identifying emerging technology trends and opportunities.
  • Created sales tools such as brochures, web pages, videos etc., to communicate value propositions and differentiate offerings in the marketplace.
  • Built strong relationships with key customers within the healthcare industry to drive adoption of our solutions across multiple verticals including acute care hospitals, ambulatory surgery centers (ASCs), physician offices/group practices and long term care facilities among others.
Company B, Director Of Marketing Jan '12 – Dec '16
  • Spearheaded the launch of a new product line, resulting in an increase in sales of over 25%
  • Collaborated with other departments to create and implement marketing campaigns that were successful 95% of the time
  • Created and implemented digital marketing strategies for company website traffic growth and email list building
  • Managed all aspects of social media platforms including Facebook, Twitter, Pinterest and Instagram accounts
  • Oversaw affiliate program management which increased revenue by 20% within first year
Company C, Marketing Coordinator Jan '09 – Dec '11
  • Developed and executed marketing campaigns for new product launches, special promotions, and other initiatives.
  • Managed the production of marketing materials, including print, digital, and video content.
  • Coordinated with external vendors to ensure timely and accurate delivery of marketing materials.
  • Certified Marketing Professional
  • Google AdWords Certified
  • HubSpot Inbound Marketing Certified

Industry Knowledge: Digital Marketing, SEO, SEM, Social Media Marketing, Content Marketing, Email Marketing, Affiliate Marketing
Technical Skills: Hootsuite, Sprout Social, Google Analytics, Google AdWords, Facebook Ads Manager, LinkedIn Ads
Soft Skills: Communication, Leadership, Creativity, Strategic Thinking, Problem Solving, Time Management, Organization

How to Write a Director Of Marketing Resume

Here’s how to write a director of marketing resume of your own.

Write Compelling Bullet Points

When you’re writing your bullet points, it can be tempting to just list your responsibilities. But that’s not going to make a strong impression on recruiters. Instead, you should focus on the results of your work.

For example, rather than saying you “managed social media accounts,” you could say that you “increased Twitter followers by 20% in six months, resulting in a 150% increase in organic traffic to website.”

The second bullet point is much stronger because it provides specific numbers and details about how you achieved those results.

Identify and Include Relevant Keywords

When you submit your resume for a director of marketing role, it’s likely that it will go through an applicant tracking system (ATS). This system will scan your resume for specific keywords related to the position, like “advertising” or “social media.” If your resume doesn’t include enough of the right terms, the ATS might filter out your application.

To increase your chances of getting an interview, make sure to include relevant keywords throughout all sections of your resume. You can find a list of commonly used director of marketing keywords below:

  • Marketing Strategy
  • Digital Marketing
  • Social Media Marketing
  • Marketing
  • Email Marketing
  • Online Marketing
  • Marketing Management
  • Social Media
  • B2B Marketing
  • Business Development
  • Search Engine Optimization (SEO)
  • Advertising
  • Online Advertising
  • Event Management
  • Strategy
  • B2C Marketing
  • Brand Management
  • Public Relations
  • Market Research
  • Account Management
  • Strategy Consulting
  • Business Strategy
  • Management Consulting
  • Sales
  • Product Management
  • Business Planning
  • Management
  • Project Management
  • Business Development Strategy
  • Leadership

Showcase Your Technical Skills

In order to be successful in this role, it is essential that directors of marketing are proficient in a variety of technical systems and procedures. Recruiters are looking for directors of marketing who are skilled in programs like Microsoft Office Suite, ERP systems, and manufacturing software. Additionally, it is important that directors of marketing are familiar with government regulations related to their industry, as they will often be responsible for ensuring that the organization is in compliance with these regulations.


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