Career Development

What Does an Event Marketing Manager Do?

Find out what an event marketing manager does, how to get this job, and what it takes to succeed as an event marketing manager.

Event marketing managers are responsible for planning and executing events that promote a company’s products or services. They commonly work with other departments in their organization to ensure that these events are successful, from developing an overall strategy to managing the details of each individual event.

Event marketing managers may also be tasked with creating content for social media or other digital platforms to help spread awareness about the event and its purpose.

Event Marketing Manager Job Duties

Event marketing managers typically have a wide range of responsibilities, which can include:

  • Managing the design and production of flyers, brochures, posters, banners, and other print materials used for marketing events
  • Developing an event marketing strategy including goals, objectives, and target audiences
  • Coordinating with event vendors to ensure that all elements of the event are delivered as planned
  • Managing the budget for an event, including securing sponsorships and negotiating rates with vendors
  • Planning and promoting events such as sports games, concerts, festivals, and charity fundraisers
  • Coordinating with internal departments to ensure that all materials are printed or created in time for the event
  • Reviewing marketing materials created by outside vendors and approving them before they are used in an event marketing campaign
  • Communicating with clients to address concerns or answer questions about an event’s progress
  • Researching trends in event planning to develop new ideas for future events

Event Marketing Manager Salary & Outlook

Event marketing managers’ salaries vary depending on their level of education, years of experience, and the size and industry of the company. They may also earn additional compensation in the form of bonuses.

  • Median Annual Salary: $82,500 ($39.66/hour)
  • Top 10% Annual Salary: $85,000 ($40.87/hour)

The employment of event marketing managers is expected to grow faster than average over the next decade.

Organizations will continue to use events to promote their products and services, particularly in a competitive environment. Event marketing managers will be needed to organize and plan these events to ensure that they are effective and meet the organization’s goals.

Event Marketing Manager Job Requirements

Event marketing managers typically need to have the following qualifications:

Education: Event marketing managers are typically required to have a bachelor’s degree in marketing, advertising or a related field. Some employers prefer candidates who have a master’s degree in marketing or business administration.

Training & Experience: Event marketing managers typically receive on-the-job training in the form of an apprenticeship or internship. During these periods, they learn the basics of event marketing from experienced professionals. They may assist with marketing events, such as concerts or conferences, and help with tasks such as creating marketing materials and managing social media.

Certifications & Licenses: Certifications allow professionals to prove their qualifications to current and future employers. Event marketing managers can earn certifications to gain more practical knowledge of their responsibilities and further their career advancement opportunities.

Event Marketing Manager Skills

Event marketing managers need the following skills in order to be successful:

Communication: Communication is the act of conveying information from one person to another. As an event marketing manager, you may be responsible for communicating with a variety of individuals and groups, including clients, vendors, sponsors, suppliers, staff and the public. Effective communication is an essential skill for an event marketing manager because it allows you to convey information clearly and concisely.

Marketing: Marketing skills are the foundation of event marketing and can be the most important skill for an event marketing manager. Understanding the process of marketing and how to create a marketing strategy are essential for this role. You can use marketing skills to plan and execute marketing campaigns, develop marketing materials, create advertisements and more.

Public speaking: Public speaking is the act of presenting information to a large group of people. Event marketing managers often give presentations about their company’s products or services, so public speaking is an important skill for them to have. It’s also common for event marketing managers to give presentations about their event ideas to their teams or clients, so public speaking is a skill that can help them in their careers.

Networking: Networking is the act of forming connections with others. As an event marketing manager, you may need to network with other professionals in your industry to find resources for your events. You may also need to network with suppliers to find the right equipment and materials for your events.

Time management: Time management is the ability to complete tasks within a set time frame. Event marketing managers often have many tasks to complete in a short period of time. For example, if an event marketing manager is planning an event, they may have to create a marketing plan, find sponsors, book venues, create a budget, design marketing materials and more. Having strong time management skills can help an event marketing manager complete all of their tasks in a timely manner.

Event Marketing Manager Work Environment

Event marketing managers work in a fast-paced environment and are often required to work long hours, including evenings and weekends. They may also travel to various locations, both domestic and international. The work can be stressful, as event marketing managers are often under pressure to meet deadlines and budget constraints. However, most event marketing managers find the work to be exciting and rewarding, as they are able to use their creativity and organizational skills to plan and execute successful events.

Event Marketing Manager Trends

Here are three trends influencing how event marketing managers work. Event marketing managers will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Growth of Digital Events

The growth of digital events is a trend that is quickly changing the event marketing landscape. With the rise of social media and online platforms, more and more people are attending virtual events instead of traditional ones.

As a result, event marketers need to be familiar with digital tools and strategies in order to reach potential customers. They also need to be able to create engaging experiences that keep people coming back for more.

More Focus on Customer Experience

Customer experience is becoming increasingly important in today’s economy. This is because customers are more likely to switch brands if they are not happy with the service they receive.

Event managers can capitalize on this trend by focusing on creating a positive customer experience. This includes everything from setting up a welcoming environment to providing excellent customer service. In addition, event managers should focus on creating lasting memories for customers that they will remember long after the event has ended.

A Greater Emphasis on Employee Engagement

Employee engagement is becoming an increasingly important factor in business success. Companies are realizing that if their employees are engaged, they are more productive and creative.

As a result, event managers are being asked to come up with new and innovative ways to engage their employees. This may include creating team-building activities or hosting company events.

How to Become an Event Marketing Manager

A successful event marketing manager career requires a combination of skills, experience, and personal traits. You need to be creative and have an eye for detail, but also be able to see the big picture and understand how all the pieces fit together. You need to be able to work well with people from all walks of life and be able to communicate effectively in writing and in person.

You should also be willing to take on new challenges and learn new things. The event marketing industry is always changing, so you need to be able to keep up with the latest trends and technologies. And finally, you need to be passionate about events and want to help make them successful.

Related: How to Write an Event Marketing Manager Resume

Advancement Prospects

The event marketing manager position is a great stepping stone for those looking to move up in the marketing field. With experience, event marketing managers can move into higher-level marketing positions, such as marketing director or vice president of marketing. They may also move into other related fields, such as sales, public relations, or advertising.

Event Marketing Manager Job Description Example

At [CompanyX], we produce some of the most highly-anticipated events in the industry. From start to finish, our event marketing manager will be responsible for executing a successful marketing strategy that will increase awareness, attendance, and ROI. The ideal candidate will have experience managing a team of marketing professionals, as well as a proven track record in event marketing, brand management, and/or public relations. He or she will be a strategic thinker with the ability to think outside the box to develop creative solutions that achieve objectives.

The event marketing manager will be responsible for developing and managing the event marketing budget, as well as overseeing all aspects of event marketing, including but not limited to print, digital, and social media. In addition, the event marketing manager will be responsible for developing and managing relationships with key partners and vendors.

Duties & Responsibilities

  • Develop and execute marketing plans to drive attendance and revenue for events
  • Research, identify, and recommend new opportunities for event marketing partnerships
  • Negotiate and manage relationships with sponsors and vendors
  • Oversee the production of all event marketing materials, including print, digital, and social media
  • Develop and track metrics to measure the success of event marketing campaigns
  • Manage budgets for event marketing initiatives
  • Work with the sales team to develop and implement strategies for ticket sales
  • Collaborate with the event operations team to ensure a smooth and successful event
  • Train and manage a team of event marketing staff and interns
  • Serve as the primary point of contact for all event marketing inquiries
  • Attend events to represent the organization and build relationships with attendees
  • Stay up-to-date on industry trends and best practices

Required Skills and Qualifications

  • Bachelor’s degree in marketing, communications, or related field
  • 5-7 years professional experience in marketing, event planning, or related field
  • Proven track record of successful event planning and execution
  • Excellent communication, writing, and editing skills
  • Strong organizational and project management skills
  • Ability to work independently and with a team to meet deadlines
  • Proficient in Microsoft Office, with aptitude to learn new software and systems

Preferred Skills and Qualifications

  • Experience with graphic design, web design, and/or video production
  • Experience with event registration software, such as Cvent or Eventbrite
  • Knowledge of HTML and CSS
  • Familiarity with social media platforms, such as Facebook, Twitter, and Instagram

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