Career Development

What Does an Executive Account Manager Do?

Find out what an executive account manager does, how to get this job, and what it takes to succeed as an executive account manager.

Executive account managers are responsible for managing relationships with clients or customers. They work closely with sales teams to develop and implement strategies that will help their company sell more products or services.

Executive account managers may also be tasked with developing long-term plans for maintaining these relationships over time. This might include creating new offerings, programs, or initiatives that can be used to keep the client happy in the future.

Executive Account Manager Job Duties

Executive account managers typically have a wide range of responsibilities, which can include:

  • Providing executive coaching to employees who need help with leadership skills or who are struggling with interpersonal relationships in their work environment
  • Creating reports about the progress of campaigns, including statistics about impressions, clickthrough rates, conversions, and other metrics
  • Managing multiple projects simultaneously, prioritizing tasks based on deadlines and clients’ needs
  • Communicating with clients regarding ad campaign progress, budgets, and changes
  • Conducting training sessions on topics such as public speaking, negotiation skills, conflict resolution, business etiquette, time management, stress management, etc.
  • Developing and maintaining relationships with clients, including attending social events with them to foster goodwill
  • Recommending new technology or strategies to improve sales results
  • Working with employees to develop plans to achieve their career goals
  • Planning and organizing company events such as conferences or trade shows

Executive Account Manager Salary & Outlook

Executive account managers’ salaries vary depending on their level of education, years of experience, and the size and industry of the company. They may also earn additional compensation in the form of commissions and bonuses.

  • Median Annual Salary: $66,500 ($31.97/hour)
  • Top 10% Annual Salary: $105,000 ($50.48/hour)

The employment of executive account managers is expected to grow at an average rate over the next decade.

Demand for these managers depends on the overall health of the economy. As the economy grows, demand for executive account managers will increase because companies will need to hire more sales representatives to sell their products and services.

Executive Account Manager Job Requirements

The qualifications for an executive account manager position may include:

Education: Executive account managers are typically required to have a bachelor’s degree in marketing, business or a related field. Some of the coursework that these programs include is marketing strategy, business law, economics, finance, accounting and statistics.

Training & Experience: Executive account managers typically receive on-the-job training in their role. This training may include learning the company’s policies and procedures, as well as the software and technology they use. Training may also include learning about the company’s clients and products.

Certifications & Licenses: Certifications allow you to prove your skills and qualifications to current and potential employers. Executive executive account managers can earn certifications to gain more technical knowledge of their responsibilities and further their career advancement opportunities.

Executive Account Manager Skills

Executive account managers need the following skills in order to be successful:

Communication: Communication is the act of conveying information through verbal or nonverbal means. Executive account managers must be able to communicate effectively with their clients, colleagues and employees. This includes the ability to listen and respond to questions and requests. It also includes the ability to convey information in a way that is easy to understand.

Leadership: Leadership skills can help you manage teams of other managers and employees. Executive account managers often have leadership roles, so this skill can be important in your role. Leadership can also help you guide and motivate your team members.

Problem-solving: Problem-solving skills allow you to identify challenges and find solutions to overcome them. As an executive account manager, you may be responsible for overseeing the success of a client’s campaign, which means you need to be able to identify potential issues and find ways to resolve them. For example, if a client’s campaign isn’t performing as well as expected, you may be able to identify the cause and suggest solutions to improve the campaign’s performance.

Negotiation: Negotiation is the act of convincing someone to accept an idea or proposal. As an executive account manager, you may need to negotiate with clients to secure a new contract or with suppliers to receive a better price on materials. You may also need to negotiate with employees to convince them to accept a new role or change their work schedule.

Strategic thinking: Strategic thinking is the ability to identify a goal and the steps needed to achieve it. Executive account managers may use strategic thinking to develop actionable plans for their clients. They may also use strategic thinking to develop a plan for their team to meet its goals.

Executive Account Manager Work Environment

Executive account managers work in a fast-paced, high-pressure environment where they are responsible for meeting deadlines and quotas. They work closely with clients to ensure that their needs are met and that they are satisfied with the products or services they have received. They also work with other members of the sales team to develop strategies for increasing sales and meeting quotas. Executive account managers typically work a standard 40-hour week, but they may have to work overtime to meet deadlines or quotas. They may also travel to meet with clients or attend sales meetings.

Executive Account Manager Trends

Here are three trends influencing how executive account managers work. Executive account managers will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Need for a More Strategic Approach to Account Management

The role of the executive account manager is changing. In order to be successful, they need to take a more strategic approach to account management.

This means that they need to be able to think outside the box and come up with innovative ways to stay ahead of the competition. They also need to be able to work well with other departments within their company in order to create a cohesive marketing strategy.

More Focus on Digital Marketing

As businesses continue to focus on digital marketing, the need for executive account managers who are skilled in this area will grow.

Executive account managers will need to be familiar with all aspects of digital marketing, including social media, search engine optimization, and paid advertising. They will also need to be able to manage and oversee the work of digital marketing teams.

A Greater Emphasis on Customer Experience

Customer experience has become an increasingly important factor in business success. This is because customers now have more power than ever before, and they are willing to switch to competitors if they feel that they are not being treated well.

As a result, executive account managers need to be aware of the importance of customer experience and how to create a positive one for their clients. They need to be able to understand what customers want and how to meet those needs. Additionally, they need to be able to track and measure customer satisfaction in order to ensure that the company is meeting its goals.

How to Become an Executive Account Manager

Executive account managers (EAMs) have a unique role in the business world. They are responsible for overseeing all aspects of the relationship between a company and its customers, including customer service, marketing, sales, and billing. This means that EAMs must be well-versed in a variety of areas, from marketing to finance to human resources.

To become an executive account manager, you should have at least a bachelor’s degree in business administration or a related field. Additionally, it is important to gain experience in a range of industries so that you can understand how different businesses operate. You should also be able to demonstrate strong communication skills, as well as an understanding of customer service best practices.

Related: How to Write an Executive Account Manager Resume

Advancement Prospects

The best way to advance your career as an executive account manager is to produce results for your company. This means not only meeting your sales goals, but also developing long-term relationships with your clients. Your ability to grow your accounts and keep your clients happy will be the key to your success. As you advance in your career, you may have the opportunity to take on more responsibility for your accounts, or even manage a team of account managers.

Executive Account Manager Job Description Example

As an executive account manager at [CompanyX], you will be responsible for developing and maintaining relationships with our most important clients. You will be the primary point of contact for these clients, and you will be responsible for ensuring their satisfaction with our products and services. In this role, you will be expected to proactively identify opportunities to upsell and cross-sell our products and services. You will also be responsible for developing and executing account plans, as well as preparing reports on account activity and performance. To be successful in this role, you must have excellent communication and interpersonal skills, as well as experience in account management.

Duties & Responsibilities

  • Develop and maintain strong relationships with key decision-makers at assigned accounts
  • Understand customer business objectives and challenges, and develop strategies to address them
  • Serve as the primary point of contact for all account activity, including project updates, new business opportunities, and contract renewals
  • Proactively manage the account portfolio to ensure customer satisfaction and revenue growth
  • Develop an intimate understanding of the company’s products and services, and be able to articulate their value proposition to customers
  • Create and deliver presentations to customers, prospects, and internal teams
  • Write proposals and contracts in collaboration with the legal team
  • Negotiate pricing and terms with customers
  • Manage projects from start to finish, ensuring they are delivered on time, within scope, and within budget
  • Monitor project KPIs and report results to stakeholders
  • Identify upsell and cross-sell opportunities within existing accounts
  • Stay up-to-date on industry trends and competitor activity

Required Skills and Qualifications

  • Bachelor’s degree in business, sales, or related field
  • 10+ years proven sales experience, with a strong track record of meeting and exceeding quotas
  • Proven account management experience
  • Excellent communication, negotiation, and presentation skills
  • Strong time-management and organizational skills
  • Ability to work independently and as part of a team

Preferred Skills and Qualifications

  • MBA or other advanced degree
  • 15+ years sales experience
  • Experience managing large accounts
  • Experience working in the software industry
  • Familiarity with Salesforce or other CRM software

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