Career Development

What Does a Field Marketing Manager Do?

Find out what a field marketing manager does, how to get this job, and what it takes to succeed as a field marketing manager.

Field marketing managers are the people who bring new products and services to life. They’re responsible for developing, executing, and overseeing all of the marketing efforts related to a specific product or service. This includes everything from creating marketing plans to organizing events to building relationships with key stakeholders.

Field marketing managers work closely with other members of their organization to ensure that they’re meeting the needs of their customers. However, they also have a great deal of autonomy in how they go about doing this.

Field Marketing Manager Job Duties

Field marketing managers typically have a wide range of responsibilities, which can include:

  • Developing a marketing strategy that identifies target markets and focuses on specific product offerings or service offerings to meet those needs
  • Designing marketing plans that include pricing strategies, branding activities, public relations efforts, and other components
  • Developing relationships with vendors, contractors, and manufacturers to ensure that materials are available when needed
  • Negotiating contracts with vendors to obtain the best prices for products and services
  • Developing a field marketing strategy to promote a product or service within a specific area or region
  • Maintaining relationships with customers by providing ongoing customer support, answering questions about products or services, and responding to complaints
  • Creating and implementing marketing campaigns that use various channels such as social media, web advertisements, trade shows, and direct mail to reach target audiences
  • Conducting market research to identify potential customers and learn more about their preferences and behaviors
  • Developing and implementing strategies to grow market share and increase brand awareness among specific target audiences

Field Marketing Manager Salary & Outlook

Field marketing managers’ salaries vary depending on their level of education, years of experience, and the size and industry of the company. They may also earn additional compensation in the form of commissions and bonuses.

  • Median Annual Salary: $70,500 ($33.89/hour)
  • Top 10% Annual Salary: $122,000 ($58.65/hour)

The employment of field marketing managers is expected to grow faster than average over the next decade.

Demand for products and services will continue to come from outside the traditional boundaries of a company’s geographic area, as companies seek to expand their customer base and increase sales. As a result, field marketing managers will be needed to help develop and implement strategies to reach new customers.

Field Marketing Manager Job Requirements

A field marketing manager typically needs the following qualifications:

Education: Most field marketing managers have at least a bachelor’s degree in marketing, business or a related field. Some employers prefer candidates who have a master’s degree in marketing or business administration.

Many employers prefer candidates who have a relevant master’s degree, such as a Master of Business Administration (MBA). An MBA can help field marketing managers develop the skills they need to succeed in their role, including business strategy, marketing, finance and accounting.

Training & Experience: Many companies require marketing managers to have at least five years of experience in a marketing-related position. Some companies prefer candidates who have at least 10 years of experience. Marketing managers who want to work in a specific industry, such as the automotive industry, may need to have experience in that industry.

Certifications & Licenses: Certifications enable field marketing managers to increase their qualifications and further their knowledge in the field. Certifications can also help field marketing managers stand out when applying for new jobs.

Field Marketing Manager Skills

Field marketing managers need the following skills in order to be successful:

Communication: Communication is the act of conveying information through speech, writing or other methods. As a field marketing manager, you may be required to communicate with clients, colleagues and other stakeholders. Effective communication can help you convey your ideas and messages clearly and concisely. It can also help you build trust and rapport with others.

Sales: Sales skills can be an important asset for a field marketing manager. This is because they often work with sales representatives to promote a company’s products and services. Field marketing managers can use their sales skills to help sales representatives develop effective sales pitches and strategies.

Marketing: Marketing skills are the foundation of a successful field marketing manager. This is because marketing is the process by which you develop strategies to promote a product or service. Your marketing skills allow you to create effective marketing campaigns that persuade customers to buy your company’s products.

Strategic planning: Strategic planning is the ability to create a plan for a project or campaign. This can include outlining goals, creating a timeline and identifying resources. As a marketing manager, you may be responsible for planning and executing marketing campaigns. This can include creating a strategy, outlining goals and developing a plan of action.

Leadership: Leadership skills can help you motivate and inspire others to work toward common goals. As a field marketing manager, you may be responsible for overseeing a team of sales representatives who work with businesses to develop marketing strategies. Leadership skills can help you guide your team to success. You can also use leadership skills to motivate your team to work hard and achieve their goals.

Field Marketing Manager Work Environment

Field marketing managers work in a variety of settings, including office environments, retail establishments, and event venues. They may be required to travel to different locations to oversee marketing campaigns or to meet with clients. They typically work full time and may occasionally work overtime to meet deadlines or to attend evening or weekend events. Field marketing managers may experience some stress due to the fast-paced nature of their work and the need to meet deadlines. However, they also find their work to be exciting and challenging and often enjoy the opportunity to work with a variety of people.

Field Marketing Manager Trends

Here are three trends influencing how field marketing managers work. Field marketing managers will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Growth of Digital Marketing

The growth of digital marketing has led to a greater focus on field marketing managers, who are responsible for developing and executing marketing campaigns in the real world.

As more businesses move towards digital marketing, field marketing managers will be needed to help promote products and services in the physical world. This requires a combination of creativity and technical skills, which field marketing managers can learn through training and experience.

More Focus on Customer Experience

The customer experience is becoming increasingly important for businesses, as they realize that it is what keeps customers coming back. As a result, field marketing managers will need to focus on creating positive experiences for customers.

This means that field marketing managers will need to be familiar with customer service techniques, as well as how to create a positive atmosphere for customers. They will also need to be able to track customer feedback and use it to improve their products and services.

A Greater Emphasis on Branding

Branding is an essential part of any business, but it is becoming even more important in today’s economy. Field marketing managers can play a key role in helping to build a company’s brand by creating positive associations with its products and services.

By understanding how to create a strong brand identity, field marketing managers can help to make a company stand out from the competition. In addition, they can also help to develop marketing materials that showcase the company’s strengths.

How to Become a Field Marketing Manager

A career in field marketing can be a great way to get your foot in the door of a company. It’s a chance to learn about different products and services, meet new people, and see how businesses operate on a day-to-day basis.

To become a successful field marketing manager, you need to have a strong work ethic, be able to think creatively, and be able to handle pressure. You also need to be able to work well with others and be able to communicate effectively.

Related: How to Write a Field Marketing Manager Resume

Advancement Prospects

Field marketing managers typically start out in entry-level positions, such as field marketing representative or field marketing coordinator. With experience, they may move up to field marketing manager or director of field marketing. Some field marketing managers eventually move into other marketing or sales positions, such as product manager, brand manager, sales manager, or marketing director.

Field Marketing Manager Job Description Example

At [CompanyX], we’re looking for a field marketing manager to join our team and help us take our products and services to the next level. The ideal candidate will have experience developing and executing marketing plans, managing budgets, and leading a team of marketing professionals. He or she will be responsible for developing and managing our field marketing programs, including trade shows, events, and product demonstrations. The field marketing manager will also be responsible for working with our sales team to develop and execute lead generation programs.

Duties & Responsibilities

  • Develop and execute field marketing plans that support the company’s business objectives
  • Work with cross-functional teams to ensure successful implementation of field marketing initiatives
  • Manage a team of field marketing coordinators and specialists, providing guidance and mentorship
  • Train field marketing coordinators on best practices and processes
  • Oversee the development and execution of events, trade shows, webinars, and other demand generation activities
  • Analyze field marketing programs to identify areas of improvement and optimize for future success
  • Develop relationships with key partners and customers in order to create joint field marketing opportunities
  • Monitor competitor activity and keep up-to-date on industry trends
  • Stay within budget when planning and executing field marketing initiatives
  • Generate reports on field marketing program performance and ROI
  • Provide input on product positioning and go-to-market strategies
  • collaborate with sales leadership to develop account-based marketing plans

Required Skills and Qualifications

  • Bachelor’s degree in marketing, business, or related field
  • 7-10 years of experience in marketing management, with at least 3 years in a field marketing role
  • Proven track record of developing and executing successful marketing campaigns
  • Experience managing budgets and tracking ROI
  • Strong analytical skills and experience generating reports on campaign performance
  • Excellent communication, writing, and presentation skills

Preferred Skills and Qualifications

  • Master’s degree in marketing, business, or related field
  • Experience working in the technology industry
  • Experience with lead generation and demand creation
  • Familiarity with marketing automation software, such as Marketo or Pardot
  • Working knowledge of HTML, CSS, and JavaScript

Similar Jobs


What Does an EDI Analyst Do?

Back to Career Development

What Does a Director Of Facilities Do?