Career Development

What Does a Field Merchandiser Do?

Find out what a field merchandiser does, how to get this job, and what it takes to succeed as a field merchandiser.

A field merchandiser is a salesperson who travels from store to store, selling products directly to the public. They may sell anything from clothing and electronics to toys and furniture.

Field merchandisers are often employed by large companies that produce many different types of products. These companies use field merchandisers to ensure that their products get into the hands of as many consumers as possible.

Field Merchandiser Job Duties

Field merchandisers have a wide range of responsibilities, which can include:

  • Maintaining relationship with clients in order to provide them with additional services such as in-store merchandising or event planning
  • Monitoring competitor’s products and pricing in order to identify potential opportunities to increase sales of existing products or identify new products that may be profitable
  • Analyzing marketing strategies and recommending changes to improve overall results
  • Presenting new products to retail store managers for consideration
  • Developing promotional plans for new products including advertising, in-store promotions and displays, and public relations efforts
  • Making recommendations to management regarding new products or line changes based on field observations and customer feedback
  • Creating product displays in compliance with store standards or requirements
  • Selling products through in-store demonstrations and sampling events to encourage customers to purchase items
  • Maintaining relationships with vendors in order to ensure adequate supply of products

Field Merchandiser Salary & Outlook

The salary of a merchandiser can vary depending on their level of experience, the company size and the geographic location of the job.

  • Median Annual Salary: $31,500 ($15.14/hour)
  • Top 10% Annual Salary: $57,500 ($27.64/hour)

The employment of field merchandisers is expected to grow at an average rate over the next decade.

Employment growth will be driven by the e-commerce industry, as online retailers continue to expand their geographic reach and increase their product offerings. Field merchandisers will be needed to help these companies establish and maintain relationships with local retail establishments.

Field Merchandiser Job Requirements

A field merchandiser typically needs the following qualifications:

Education: Most employers require field merchandisers to have a high school diploma or GED certificate. Some employers may require a field merchandiser to have an associate’s or bachelor’s degree in a related field, such as marketing or business.

Training & Experience: Most of a field merchandiser’s training will take place while they are in school. Internships are a great way to gain experience in the industry. Internships allow students to apply their classroom knowledge to real-world situations. They also allow students to network with professionals in the industry.

Certifications & Licenses: While certifications are not often required for field merchandisers, they can be useful in finding more job opportunities and increasing your earning potential.

Field Merchandiser Skills

Field merchandisers need the following skills in order to be successful:

Sales skills: Field merchandisers work with sales associates in stores to sell products. They use their sales skills to educate customers about products and encourage them to make a purchase. Merchandisers also use their sales skills to convince store managers to stock their products.

Product knowledge: Field merchandisers should have a thorough understanding of the products they represent. This allows them to answer questions from customers and provide them with the information they need to make a purchasing decision. It also helps them to identify the best products to display in the store. Field merchandisers should also have a thorough understanding of the products’ features and benefits to help customers make informed purchasing decisions.

Communication skills: Field merchandisers communicate with many different people throughout their workday. They must be able to communicate with their supervisors, coworkers and customers. They also need to be able to communicate complex ideas in a way that is easy to understand.

Time management: Field merchandisers often work on tight deadlines, so time management is an important skill for them to have. They may need to plan and organize their work schedule, travel routes and other aspects of their job to ensure they complete all of their tasks in a timely manner. Field merchandisers may also need to meet sales goals and other production targets, so time management can help them meet these goals as well.

Organization: Field merchandisers must be able to organize their work space and the products they’re selling. They must be able to keep track of their sales and inventory to ensure they have the right products in the right locations. They also need to be able to organize their vehicle to ensure they have all the products they need to restock shelves.

Field Merchandiser Work Environment

Field merchandisers typically work for retail stores or other businesses that sell products. They may work in the store itself or in the field, visiting customers’ homes or businesses to promote and sell products. Field merchandisers typically work regular business hours, although they may occasionally work evenings or weekends to accommodate customers’ schedules. Some field merchandisers travel extensively, visiting customers in different parts of the country or even internationally. The work can be stressful, as field merchandisers must meet sales quotas and deadlines. However, many field merchandisers find the work to be exciting and enjoy the challenges of promoting and selling products.

Field Merchandiser Trends

Here are three trends influencing how field merchandisers work. Field merchandisers will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Rise of Digital Commerce

The rise of digital commerce is changing the way that consumers shop, and it is having a major impact on the field of retail. As more and more people shop online, retailers are looking for ways to improve their customer experience by providing better product information and service.

Field merchandisers can capitalize on this trend by becoming experts in digital marketing and advertising. They can also work with retailers to create better online shopping experiences, such as by developing better search features or creating more user-friendly websites.

More Focus on Personalization

As customers become more accustomed to personalization in all aspects of their lives, businesses will need to focus on providing more personalized products and services. This means that field merchandisers will need to be able to understand what makes each customer unique and how to cater to their specific needs.

In order to be successful in this new environment, field merchandisers will need to be able to not only understand the needs of individual customers but also communicate those needs to other members of the business team. Additionally, they will need to be able to develop products and services that meet those needs.

A Greater Emphasis on Branding

Branding has always been important for businesses, but in recent years it has become even more essential. This is because customers are increasingly relying on branding to help them make purchasing decisions.

As field merchandisers, you can use this trend to your advantage by ensuring that you are familiar with the company’s brand and how to promote it effectively. You can also work to build relationships with customers so that they trust you and are more likely to buy from you.

How to Become a Field Merchandiser

A career as a field merchandiser can be both rewarding and challenging. It’s important to start off on the right foot by learning about the industry, its trends, and best practices. You should also build relationships with key players in the business, such as designers, buyers, and suppliers.

Once you have a solid foundation, it’s time to get out there and start working. The best way to learn is by doing, so take on as many assignments as possible and try new things. Be open to feedback and suggestions from others, and always strive to improve your skills.

Related: How to Write a Field Merchandiser Resume

Advancement Prospects

There are many opportunities for advancement for field merchandisers. Those who are able to successfully increase sales and meet or exceed quotas may be promoted to management positions. In addition, field merchandisers who demonstrate strong leadership and organizational skills may be given the opportunity to open and manage their own territory.

Field Merchandiser Job Description Example

At [CompanyX], we are looking for a Field Merchandiser to join our team! You will be responsible for planning and executing merchandising strategies in stores within an assigned territory. This role is critical in executing strategies that increase sales, profit, and customer satisfaction. The ideal candidate will have experience in retail merchandising, strong organizational skills, and a high level of attention to detail. They will also be able to lift and move heavy boxes and displays.

Duties & Responsibilities

  • Maintain constant communication with the Field Merchandising Manager to ensure that all tasks are completed in a timely and efficient manner
  • Drive to assigned stores within a specified territory to complete merchandising tasks, such as resets, planogram changes, new product launches, etc.
  • Work independently and efficiently to complete all assigned tasks while adhering to company standards and best practices
  • Take photos of completed work to document results and upload to designated server
  • Communicate any issues or concerns encountered during visits to store management or Field Merchandising Manager
  • Build and maintain positive relationships with store personnel
  • Stay up-to-date on current merchandising initiatives and objectives
  • Understand and follow all safety procedures when working in stores
  • Report accurate mileage for reimbursement purposes
  • Maintain a clean and organized work space in the home office
  • Adhere to strict deadlines set by the Field Merchandising Manager
  • Perform other duties as assigned

Required Skills and Qualifications

  • High school diploma or equivalent
  • Proven merchandising experience
  • Excellent communication, customer service, and time-management skills
  • Ability to lift up to 50 pounds and stand for long periods of time
  • Valid driver’s license and reliable transportation
  • Flexible schedule, including evenings and weekends

Preferred Skills and Qualifications

  • Associate’s degree in business, marketing, or related field
  • 1-2 years of retail management experience
  • Experience with inventory control and loss prevention
  • Proficiency in Microsoft Office, especially Excel
  • Strong analytical and mathematical skills

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