Career Development

What Does a Franchise Manager Do?

Find out what a franchise manager does, how to get this job, and what it takes to succeed as a franchise manager.

Franchise managers are responsible for overseeing the day-to-day operations of their company’s franchises. They work with both franchise owners and employees to ensure that each location is running smoothly and meeting all standards set by the parent company.

Franchise managers may also be involved in recruiting new franchisees, helping them develop a business plan, and providing other support throughout the application process.

Franchise Manager Job Duties

Franchise managers typically have a wide range of responsibilities, which can include:

  • Developing marketing strategies to promote the company’s products or services in local markets
  • Coordinating with other staff members in the company to ensure that all operations are running smoothly
  • Developing training programs for new franchisees, employees, and managers
  • Recruiting prospective franchisees based on their financial resources, business experience, and personal characteristics
  • Interviewing potential franchisees and reviewing their application forms to determine if they are eligible to purchase a franchise
  • Managing ongoing operations of a franchise location by overseeing staff members, making operational decisions, and maintaining relationships with customers
  • Reviewing financial statements to ensure that franchisees are following company standards for operations
  • Ensuring that each franchise location meets company standards for cleanliness, appearance, employee behavior, and operating procedures
  • Managing the development of promotional plans for new products and services to ensure that they are effective at increasing brand recognition and sales

Franchise Manager Salary & Outlook

Franchise managers’ salaries vary depending on their level of education, years of experience, and the size and industry of the company. They may also earn additional compensation in the form of commissions and bonuses.

  • Median Annual Salary: $72,500 ($34.86/hour)
  • Top 10% Annual Salary: $135,000 ($64.9/hour)

The employment of franchise managers is expected to grow at an average rate over the next decade.

As more people become interested in owning their own businesses, the demand for franchise management services will increase. However, the growth of e-commerce may limit the demand for traditional brick-and-mortar locations and lead to slower employment growth for franchise managers.

Related: Franchise Manager Interview Questions and Answers

Franchise Manager Job Requirements

Franchise managers typically need to have the following qualifications:

Education: A franchise manager typically needs a minimum of a bachelor’s degree. Some industries prefer a master’s degree. A franchise manager can earn a degree in a variety of fields, including business, finance, marketing and hospitality.

Training & Experience: Franchise managers typically receive on-the-job training from their previous positions. They may have experience in a management role, such as a store manager or assistant manager. They may also have experience in the industry they are franchising. For example, a franchise manager for a car dealership may have worked in the automotive industry.

Certifications & Licenses: Professional certifications allow you to prove your skills and qualifications to current and potential employers. Franchise managers can earn certifications to gain more practical knowledge of their responsibilities and further their career advancement opportunities.

Franchise Manager Skills

Franchise managers need the following skills in order to be successful:

Leadership: Leadership skills can help you motivate and direct your team to achieve goals. You can use your leadership skills to help your team grow your franchise’s customer base, increase sales and improve customer satisfaction. You can also use leadership skills to train and develop your team members.

Communication: Communication is the act of conveying information to another person. As a franchise manager, you may be responsible for communicating with franchisees, corporate staff and other stakeholders. Effective communication can help you convey information clearly and answer questions.

Marketing: Marketing skills allow you to develop and implement strategies to promote a business. As a franchise manager, you may be responsible for generating interest in a franchise opportunity. This may include creating advertisements, developing a website and social media presence and creating a marketing plan.

Financial planning: A franchise manager oversees the financial aspects of a franchise, including the budget, profit margins and other financial data. They use their financial planning skills to make informed decisions about the franchise’s operations. They also use these skills to help the franchise owner make financial decisions about the business.

Time management: Time management is the ability to plan and execute tasks in a timely manner. As a franchise manager, you may be responsible for overseeing multiple aspects of a business, including marketing, sales, operations and human resources. Having strong time management skills can help you complete your tasks in a timely manner and ensure that your team is meeting deadlines.

Franchise Manager Work Environment

Franchise managers work in a variety of settings, including corporate offices, retail stores, and warehouses. They may travel to different locations to meet with franchisees or to attend trade shows and conferences. Some franchise managers work from home, using the telephone, computer, and mail to communicate with franchisees. Most work full time, and some work more than 40 hours per week to meet deadlines or to deal with emergencies. Franchise managers may have to work evenings or weekends to attend meetings or to travel to visit franchisees.

Franchise Manager Trends

Here are three trends influencing how franchise managers work. Franchise managers will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Growth of the Digital Economy

The digital economy is growing at a rapid pace, and this is having a significant impact on the way businesses operate. In order to stay competitive, businesses need to be able to adapt to the changing landscape and utilize new technologies to their advantage.

Franchise managers can use this trend to their advantage by developing strategies that take advantage of the digital economy. This may include using social media platforms to promote their business or creating online marketing campaigns.

The Importance of Branding

The importance of branding is becoming increasingly evident in the franchise industry. As more and more people become familiar with the brands they love, they are looking for opportunities to buy into them and become part of the family.

This trend means that franchise managers need to be experts in branding and marketing. They need to be able to create a unique identity for their franchise that sets it apart from the competition. Additionally, they need to be able to communicate the value of their franchise to potential investors.

More Focus on Employee Engagement

Employee engagement is becoming an increasingly important focus for businesses across all industries. This is because employers are realizing that a happy and engaged workforce is more productive and likely to stay with the company for longer periods of time.

As a franchise manager, you can capitalize on this trend by ensuring that your employees are happy and engaged. This can be done by providing them with the tools and resources they need to be successful, as well as giving them the opportunity to voice their opinions about how the company is run.

How to Become a Franchise Manager

A successful franchise manager career path can be customized to fit your unique skills and interests. However, there are a few key components that all successful franchise managers have in common. They’re passionate about the products or services they sell, they’re great at building relationships with customers and other stakeholders, and they’re able to manage multiple tasks simultaneously.

If you want to become a successful franchise manager, start by developing these essential skills. Then, find a company that matches your interests and personality. Finally, work hard and stay positive!

Advancement Prospects

Franchise managers may advance to higher-level management positions, such as director of franchising or vice president of franchising. In larger organizations, they may also have the opportunity to move into other areas of management, such as marketing, operations, or finance. Some franchise managers may eventually open their own franchise.

Franchise Manager Job Description Example

At [CompanyX], we’re looking for a Franchise Manager to join our team and help us grow our brand. The Franchise Manager will be responsible for developing and executing strategies to identify, qualify, and onboard new franchisees. He or she will also be responsible for managing and developing existing franchisees to ensure they are meeting their obligations and adhering to our standards. The ideal candidate will have experience in franchise development, sales, and marketing. He or she will be a strong communicator with excellent interpersonal skills.

Duties & Responsibilities

  • Achieve growth and hit sales targets by successfully managing the sales team
  • Design and implement a strategic business plan that expands the company’s customer base and ensure it’s strong presence
  • Own recruiting, objectives setting, coaching, and performance monitoring of sales representatives
  • Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs
  • Present sales, revenue, and expenses reports and realistic plans to the upper management
  • Identify emerging markets and market shifts while being up to date with new products/services and competition status
  • Manage and oversee all aspects of franchise operations
  • Ensure compliance with franchisor standards in all areas including but not limited to marketing, product quality, store appearance, and customer service
  • Monitor inventory levels and reorder merchandise as needed to maintain optimal stock levels
  • Review financial statements and analyze trends to identify opportunities for improvement and cost savings
  • Negotiate leases and contracts with vendors, landlords, and other third-party partners
  • Hire, train, and develop employees in accordance with company policies and procedures

Required Skills and Qualifications

  • Bachelor’s degree in business, marketing, or related field
  • 5+ years experience in franchise management, sales, or related role
  • Proven track record of achieving goals and targets
  • Excellent leadership, communication, and interpersonal skills
  • Strong organizational, time-management, and multitasking skills
  • Proficient in Microsoft Office, with aptitude to learn new software and systems

Preferred Skills and Qualifications

  • Master’s degree in business administration or related field
  • 7+ years experience in franchise management, sales, or related role
  • Experience developing and managing budgets
  • Experience with market research and analysis
  • Familiarity with franchising laws and regulations
  • Working knowledge of CRM software


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