Gen Z Wants to Make an Impact for Good With Their Career
The up-and-coming generation, Gen Z – those born between the late 1990s and the early 2010s, are a generation defined by their desire to contribute to the greater good while building a career for themselves. This generation does not view the two things as separate goals to strive for but as synonymous actions that complement … Continued
The up-and-coming generation, Gen Z – those born between the late 1990s and the early 2010s, are a generation defined by their desire to contribute to the greater good while building a career for themselves. This generation does not view the two things as separate goals to strive for but as synonymous actions that complement one another.
Generation Z Is the Generation of Philanthropy
As this generation is now entering the workforce, they are asking themselves some key questions. What career choices are available that will have a positive impact on my community, my country, even the world? And of these careers, which ones can realistically sustain my future? Basically, they want to know what they can do for a living that will provide them with income stability and be compatible with their moral convictions.
Gen Z-ers are looking for careers that they can be passionate about and are with companies/industries that align with their goals and values. As Gen Z is a generation steeped in technology, it should not be a surprise that they focus on STEM jobs (Science, Technology, Engineering, and Mathematics). With the advances being made in these fields, it makes sense that they feel they are compatible with the desire to contribute to humankind.
What Are They Actually Seeking?
It is interesting to note that according to Forbes Research some of the top priorities for this generation are equality, overall happiness, and a solid work-life balance. Most have indicated income security actually takes a back seat to having a career that they love. According to a 2019 study by YouGov, 44% stated they would rather be unemployed than unhappy in their job. Perhaps this is why many Gen Z-ers are interested in freelancing and entrepreneurship. It frees them to spend more time on the projects they actually want to do.
In accordance to a study by Glassdoor Economic Research, Gen Z-ers want a stable, comfortable work environment. They appear to be leery of middle management and desire a more approachable management style. They want the work they do to be “easy,” although what “easy” actually means was not defined in the study.
Near the top of the list, Gen Z-ers want to feel like they are being compensated fairly for the work they put in. They want to be with companies that not only give to the greater good but also give back to their employees, with perks, benefits, decent wages, reasonable hours, and clear communications. As shown in the following tables of job Pros and Cons as defined by Gen Z from the Glassdoor study:
What Does This Mean in the Long Run?
Since Gen Z is the largest generation yet to face the world, their priorities and wants need to be considered when choosing how to move forward in business. The future economy of the world literally depends on it.
So what does all this means for the companies that will hire them? It appears that they will have to make a shift in how they operate to maintain a stable and committed workforce over the coming years. Companies and those responsible for hiring need to understand that the up-and-coming workforce consists of individuals who value their time and are choosy about how they will invest it. Companies that are committed to equality, dedicating projects or percentiles of profit to charity, and who are environmentally responsible will be the ones to come out on top.
Kim Thompson, NBCC, BCC, offers a unique blend of psychological insights and practical strategies to help you successfully manage your career or workforce. Known for her insights and unique delivery style, she has assisted countless individuals and organizations with their career-related needs.