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General Manager vs. Director: What Are the Differences?

Learn about the two careers and review some of the similarities and differences between them.

A general manager and a director are both high-level positions with a lot of responsibility. If you’re interested in a management position in a company, it’s important to understand the difference between these two titles. In this article, we explain the duties of a general manager and a director, and we discuss the similarities and differences between the two positions.

What is a General Manager?

A General Manager is responsible for the overall management of a company or organization. They develop and implement strategies and goals in line with the company’s mission and vision. They also oversee the day-to-day operations of the company and make sure that all departments are running smoothly. General Managers also have to deal with financial matters, such as budgeting, bookkeeping and fundraising. They also handle HR duties, such as hiring and firing employees, and they resolve conflicts between employees. General Managers need to have strong leadership and communication skills in order to be successful in their role.

What is a Director?

Directors are responsible for overseeing and leading a company’s or organization’s staff and operations. They develop and implement strategies and policies to ensure that the company or organization meets its goals. Directors also plan and coordinate activities, projects and programs. They may also be responsible for fundraising and marketing. Directors typically report to a company’s or organization’s Board of Directors.

General Manager vs. Director

Here are the main differences between a general manager and a director.

Job Duties

General managers and directors often share similar job duties, though the director is usually in charge of the overall operations for their company or department. The general manager is typically in charge of the daily tasks needed to keep things running smoothly. This includes making sure employees are completing their work assignments, providing feedback where necessary and taking care of any customer concerns that arise.

Directors typically have specific goals they need to meet within a certain time period. They’re responsible for creating a plan with deadlines and ensuring all staff members are working toward those goals. General managers help create these plans by communicating with directors about current production levels and future marketing strategies.

Job Requirements

The job requirements for general managers and directors can vary depending on the company they work for. However, most employers prefer candidates who have a bachelor’s degree in business administration or a related field. Additionally, many companies require their employees to have several years of experience working in management before they can be promoted to a director or general manager position. Some organizations also offer leadership development programs that help employees learn the skills they need to be successful in these roles.

Work Environment

General managers and directors often work in different environments. General managers typically oversee the entire company, so they may travel to each location where their employees are working. They also spend a lot of time in meetings with other executives discussing business strategies. Directors usually work at one location for most of their career, but they may visit other locations occasionally to meet with general managers or supervisors.


The skills required for a general manager and director can vary depending on the company and industry. However, there are some skills that are common to both positions. For example, both general managers and directors need to be able to develop and implement strategies, as well as manage budgets and resources. They also need to have strong leadership skills to motivate and inspire their teams.

There are also some skills that are specific to each position. General managers benefit from having project management skills, as they often oversee multiple projects at one time. They also need to be able to delegate tasks and responsibilities to other members of their team. Directors, on the other hand, need to be able to think creatively to come up with new ideas and solutions. They also need to be able to communicate effectively to pitch their ideas to upper management or clients.


The average salary for a general manager is $63,331 per year, while the average salary for a director is $104,930 per year. The salary for both positions can vary depending on the industry, the size of the company, the location of the job and the level of experience the employee has.


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