20 GLG Interview Questions and Answers

As the world’s largest insight network, GLG is always looking for talented and ambitious individuals to join their team. If you’re lucky enough to score an interview with GLG, you can expect to be asked some tough questions specific to the company.

To help you prepare, we’ve compiled a list of some of the most common GLG interview questions, with sample answers to help guide you.

GLG Interview Process

The interview process at GLG can be lengthy, and may include multiple rounds of interviews, a case study, and/or skill assessment. The difficulty of the interviews can vary, but overall the process is designed to see if the candidate is a good fit for the company.

1. What is the difference between a primary research study and a secondary one?

Interviewers may ask this question to assess your knowledge of the research process and how you apply it in your work. In your answer, define primary and secondary research studies and explain their differences.

Example: “Primary research is a study that gathers new information about a topic or market. It’s usually conducted by an organization itself, such as GLG, rather than through other sources. Secondary research, on the other hand, involves gathering data from existing sources like surveys, reports and interviews. I’ve used both types of research methods in my previous roles, but I prefer conducting primary research because it allows me to gather more relevant insights.”

2. Have you ever had to work with tight deadlines? How did you handle it?

This question can help the interviewer understand how you handle pressure and whether or not you have experience working with tight deadlines. Use examples from your previous work to show that you are capable of handling a fast-paced environment.

Example: “In my last position, I was tasked with creating an infographic for our client’s website in just two days. This was a lot of work because I had to gather information, create the design and then implement it on the website. However, I managed to complete the project within the deadline by staying late at the office one night and working through lunch the next day.”

3. Describe your experience working on a team project.

Working on a team is an important skill for any GLG employee. The interviewer may ask this question to learn more about your teamwork skills and how you interact with others in the workplace. To answer, think of a time when you worked on a project with a group of people. Explain what made it successful and highlight any leadership or communication skills that helped you succeed.

Example: “In my last job as a marketing manager, I led a team of five other marketers. We had weekly meetings where we discussed our progress on current projects and planned out new strategies. This allowed us to stay up-to-date on each other’s work and collaborate on ideas. It also gave me the opportunity to delegate tasks to my team members so they could develop their own skills.”

4. Tell me about a time where you disagreed with your manager, how did you handle it?

This question can help the interviewer understand how you handle conflict and disagreements. It’s important to show that you’re willing to voice your opinion, but also respect authority when necessary.

Example: “I disagreed with my manager once about a client we were working with. I felt like they weren’t getting enough attention from our team, so I brought it up at a meeting. My manager agreed with me, but said she wanted to wait until after the next project was finished before assigning more resources to the account. I understood her decision, and waited patiently for the right time to bring it up again.”

5. Do you have any experience in market research?

This question is a great way to show the interviewer that you have experience in this field and can apply your skills to GLG. If you don’t have any experience, you can talk about how you would approach market research if hired for the position.

Example: “I’ve worked as a marketing analyst for my company’s social media accounts for two years now. I use data from our website analytics to create content that resonates with our target audience. This has helped us grow our brand on social media by 10% over the last year.”

6. Why do you want to work at GLG?

This question is a great way for the interviewer to learn more about your interest in their company. It’s also an opportunity for you to show them that you’ve done some research on the organization and have a good understanding of what they do. When preparing for this question, make sure to read through the job description so you can refer to specific requirements or expectations. You may even want to take notes while reading through the job listing to highlight any aspects that particularly interest you.

Example: “I’m very interested in working at GLG because I think it would be a great fit for my skills and interests. I love how innovative the company is and am excited by the prospect of being able to work with such talented individuals. I feel like I could bring a lot to the team as well, especially my ability to collaborate with others and solve problems creatively.”

7. Do you think that qualitative data analysis should be performed before or after quantitative analysis?

This question is designed to test your knowledge of the two types of data analysis and how they relate to each other. Your answer should show that you understand the differences between qualitative and quantitative data analysis, as well as when it’s appropriate to perform one type before another.

Example: “I think that qualitative data analysis should be performed first because it helps me determine what questions I need to ask during my quantitative analysis. For example, if I’m trying to find out why a customer service representative was rude to a client, I would conduct qualitative research by interviewing the client and the employee. This would help me identify the specific situation that led to the poor customer service experience so that I can address it with the employee.”

8. Are you comfortable asking difficult questions?

This question can help the interviewer determine how you handle challenging situations. It’s important to show that you’re willing to ask questions and seek answers when necessary, even if they are difficult or uncomfortable.

Example: “Yes, I am comfortable asking difficult questions. In my last role as a marketing manager, we had a client who was unhappy with our services. Rather than avoiding them or trying to avoid their calls, I scheduled a meeting with them so I could understand what they were looking for in our services. After talking with them, I realized that we weren’t providing them with the level of service they expected. We made some changes to our processes and ended up winning back their business.”

9. Can you tell us about a time when you were tasked with solving a problem but didn’t know how to solve it, what was your approach?

This question is a great way to determine how you approach challenges and problem-solving. It’s important that your answer shows the interviewer that you’re willing to take on difficult tasks, but also that you have the skills necessary to complete them successfully.

Example: “When I first started working at my current company, there was an issue with our database server. The system would crash every few hours, which made it impossible for us to do any work. I spent several days researching different solutions before finding out that we needed to upgrade our server software. After getting approval from management, I worked with IT to install the new software, which solved the problem.”

10. Provide an example of a time when you worked successfully under pressure and met a tight deadline.

This question is an opportunity to show your ability to work under pressure and meet deadlines. When answering this question, it can be helpful to describe a specific situation that you faced where you had to complete a project or task in a short amount of time.

Example: “In my last position as a marketing coordinator for a small business, I was tasked with creating a social media campaign within two weeks. The company wanted to increase brand awareness and attract new customers through the use of targeted ads on Facebook and Instagram. I worked closely with our marketing team to create a plan for the ad campaign. We decided to target users who were interested in similar brands and products as ours. After researching competitors, we found several companies that had similar products and audiences. We then created ads that would appeal to those users.”

11. GLG is all about learning, what are your favorite ways to learn new skills?

Employers ask this question to learn more about your learning style and how you approach new challenges. They want to know that you’re a self-motivated learner who can find information on your own. In your answer, share two or three ways you’ve learned something in the past. Explain why these methods worked for you.

Example: “I’m a big fan of online courses because they give me all the resources I need to learn something new. I also really enjoy podcasts because they allow me to multitask while listening to someone speak. Finally, I love reading books because they help me relax at night.”

12. Where would you like to be in your career five years from now?

This question is a great way to assess the candidate’s career goals and aspirations. It also allows you to see if they are willing to grow within the company or if they have plans to move on in their career. When answering this question, it can be beneficial to discuss your future goals while also mentioning how they align with GLG’s goals.

Example: “I would like to continue working for GLG as an account executive five years from now. I am passionate about helping businesses succeed through data insights and think that GLG has some of the best tools and resources available. I plan to use these tools to help my clients achieve their business goals.”

13. We are looking for a Research Manager, who can manage multiple projects simultaneously. Would you say this is something that you are good at?

This question is a great way to show your potential employer that you are capable of handling multiple projects at once. When answering this question, it can be helpful to mention how you have managed multiple projects in the past and what strategies you used to manage them effectively.

Example: “I am definitely good at managing multiple projects simultaneously. In my previous role as a Research Manager, I was responsible for overseeing five different research projects at once. While this may seem like a lot, I found that having a system in place helped me stay organized and on track with all of my responsibilities. For each project, I created a spreadsheet where I could keep track of deadlines, deliverables and other important information.”

14. Explain what a focus group is and why they are used.

Focus groups are a common research method used in the GLG industry. They allow researchers to collect opinions and feedback from consumers about products, services or brands. This question allows you to demonstrate your knowledge of this important research method.

Example: “A focus group is a type of qualitative research that involves a small group of people who share similar characteristics. It’s usually composed of six to eight participants. The purpose of a focus group is to gather information on what customers think about a product or service. I have participated in many focus groups as part of my previous job. In one instance, we were tasked with finding out why some customers stopped using our company’s product. We conducted several focus groups and found out that it was because they wanted more features.”

15. Describe your experience using both qualitative and quantitative research methods.

Interviewers may ask this question to assess your experience with both qualitative and quantitative research methods. Qualitative research is a method of collecting information through interviews, focus groups or observations. Quantitative research involves gathering data through surveys, experiments or statistical analysis.

Example: “I have used both qualitative and quantitative research methods in my previous roles as a market researcher and consumer insights analyst. In my last role, I conducted primary research by conducting phone interviews with consumers who had recently purchased a product. This helped me understand the reasons why they made their purchase decision. I also performed secondary research by reviewing sales reports from the company’s website and social media accounts.”

16. Tell us about a time when you had trouble completing a task/project because you were unable to find the necessary information. How did you overcome this?

This question can help the interviewer determine how you handle challenges and whether you have strategies for overcoming them. It also helps them understand your problem-solving skills, ability to adapt and flexibility in your approach to work.

Example: “I once had a client who was looking for information on a competitor’s product. I spent hours searching online but couldn’t find any information about it. I called my contact at the company and asked if they could send me some information about their product. They were happy to do so, and I was able to provide my client with the information they needed.”

17. Give us an example of a time when you had to explain technical concepts to non-technical people.

This question is a great way to show your communication skills and how you can break down complex ideas into simple terms. When answering this question, it’s important to be as clear and concise as possible while still maintaining the original meaning of the concept.

Example: “When I was working at my previous job, we had a client who wanted us to create an ad campaign for their new product line. The problem was that they didn’t have any budget left over for marketing, so our team created a plan where we would use social media influencers to promote the products in exchange for free samples.

The client understood the idea but wasn’t sure if it would work. So, I explained the process by comparing it to a celebrity endorsement. They were able to understand the concept and agreed to move forward with the plan.”

18. What does effective communication look like to you?

This question can help the interviewer understand how you view communication and whether your approach aligns with GLG’s. Your answer should include examples of how you’ve used effective communication in a previous role, such as:

Example: “Communication is one of my top priorities when working on a team or collaborating with others. I believe that clear and consistent communication helps everyone involved feel more confident about their roles and responsibilities. In my last position, I worked with a team of five people to create an annual report for our company. We met once a week to discuss our progress and any questions we had. This helped us all stay informed and work toward the same goal.”

19. What books and news sources do you use to keep up with industry trends and developments?

This question can help the interviewer get a sense of your knowledge and interest in the industry. It’s important to show that you’re passionate about the field, so it’s helpful if you can mention some news sources or publications that are relevant to the job description.

Example: “I subscribe to several newsletters from major financial institutions like Goldman Sachs and JP Morgan. I also read The Wall Street Journal every day because they have great coverage on current events in the finance world. I find these resources very useful for learning about new developments in the industry.”

20. If you could improve upon anything about our company, what would it be?

This question is a great way to show your knowledge of the company and how you can improve upon it. When answering this question, make sure that you are being honest about what you would change and why.

Example: “I think one thing I could improve on about GLG is the amount of time it takes for me to get my work done. I understand that there are many steps involved in getting our insights out to clients, but if we were able to streamline some processes, I believe we could increase productivity and client satisfaction.”