Growth Manager vs. Marketing Manager: What Are the Differences?

A growth manager and marketing manager are both responsible for increasing revenue for their company. However, their strategies and methods for achieving this goal differ. A growth manager focuses on expanding the customer base and developing new markets, while a marketing manager focuses on promoting and selling the company’s products or services. In this article, we compare and contrast the job duties, skills and qualifications of a growth manager and marketing manager. We also provide helpful tips for those interested in pursuing a career in either field.

What is a Growth Manager?

A Growth Manager is responsible for developing and implementing strategies to increase a company’s revenue. They work with data to identify areas of opportunity and then create and execute plans to target those areas. Growth Managers work closely with marketing, sales, and product teams to ensure that everyone is working together to achieve the same goal. They also track progress and KPIs to gauge the success of their efforts and make necessary adjustments. Growth Managers typically have a background in marketing, business, or data analytics.

What is a Marketing Manager?

Marketing Managers develop and oversee marketing campaigns to promote products and services. They work with sales, public relations, and advertising managers to create cohesive strategies that will achieve the company’s sales goals. Marketing Managers typically have a bachelor’s degree in marketing or a related field. They must be able to think creatively to develop new marketing strategies and be able to effectively communicate those strategies to a team. Marketing Managers must also be able to track data and analyze trends to determine the effectiveness of marketing campaigns.

Growth Manager vs. Marketing Manager

Here are the main differences between a growth manager and a marketing manager.

Job Duties

Marketing and growth managers fulfill different duties within a company. Marketing managers create campaigns that attract new customers to the brand or product. They research target demographics, develop marketing strategies and manage the budget for advertising campaigns. Growth managers use the data from these campaigns to determine which methods are most effective in increasing user growth. They then work with the marketing team to implement those strategies.

The duties of each manager overlap slightly when it comes to advertising. Both teams must decide on a budget, create a campaign strategy and select the media outlet where they’ll advertise. The main difference is that marketing managers focus more on creating a campaign that’s attractive to potential customers, while growth managers measure the success of that campaign by its conversion rates and other metrics.

Job Requirements

To become a growth manager, you will likely need at least a bachelor’s degree in business administration, marketing or another related field. Some employers may prefer candidates with a master’s degree as well. Additionally, many growth managers have experience working in marketing or sales before moving into management roles.

Marketing managers typically need at least a bachelor’s degree in marketing, advertising, business administration or another related field. However, some employers may prefer candidates with a master’s degree. Additionally, many marketing managers have several years of experience working in marketing or a related field before moving into management roles.

Work Environment

Growth managers typically work in an office setting, but they may also travel to meet with clients and attend conferences. They often collaborate with other departments within a company, such as sales or customer support, to ensure that their strategies are effective. Marketing managers usually work in an office environment, where they can access the necessary resources for their job. They may also travel to attend conferences or visit clients.

Skills

There are several similarities in the skills needed for growth managers and marketing managers. Both roles require excellent communication skills, as they will be responsible for conveying information to their team, clients and other stakeholders. They also both need strong organizational skills to manage multiple projects at one time and ensure that deadlines are met. Additionally, both roles benefit from having analytical skills to evaluate data and make decisions about where to allocate resources.

However, there are some differences in the skills needed for each role. Growth managers typically need to have a deep understanding of business concepts and analytics to inform their decision-making about how to grow a company. Marketing managers usually need to be well-versed in marketing strategies and techniques to develop and implement campaigns that achieve desired results. Additionally, marketing managers often benefit from having creative skills to develop eye-catching and attention-grabbing content.

Salary

The average salary for a growth manager is $86,946 per year, while the average salary for a marketing manager is $79,797 per year. Both of these salaries can vary depending on the size of the company, the industry in which you work and your level of experience.