Growth Marketing Manager Resume Example & Writing Guide
Use this Growth Marketing Manager resume example and guide to improve your career and write a powerful resume that will separate you from the competition.
Growth marketing managers are tasked with driving new customer acquisition, engagement, and retention for their company. They use a variety of tactics to do this, including content marketing, paid advertising, PR, social media, email marketing, SEO, and more.
Because growth marketing is such an expansive field, growth marketers often wear many hats. They might work closely with product managers to define features that will help users become customers. They might collaborate with designers to create compelling visuals that will attract new users. They might write copy to promote those features and visuals across different channels. Or they might work directly with sales teams to create compelling proposals that will close deals with new customers.
In short, growth marketers are very hands-on. They tend to be creative problem-solvers who thrive on identifying opportunities and coming up with unique solutions to address them. If you’re looking for a role that allows you to be both creative and strategic, growth marketing might be right for you!
Here are some tips plus an example to help you write a killer growth marketing manager resume that will get you noticed by hiring managers everywhere.
How to Write a Growth Marketing Manager Resume
Here’s how to write a resume of your own.
Write Compelling Bullet Points
When you’re writing bullet points, it can be tempting to simply list your responsibilities. But that’s not enough to make a strong impression. Instead, you should use your bullet points to demonstrate how you’ve contributed to the company and the results of your work.
For example, rather than saying you “managed social media accounts,” you could say you “increased Twitter followers by 20% in six months, contributing to a 10% increase in website traffic during that time.”
The second bullet point paints a much clearer picture of what you did and the results of your work. And it also provides a specific number to demonstrate the scale of your contribution.
Identify and Include Relevant Keywords
When you apply for a growth marketing manager role, your resume goes through an applicant tracking system (ATS). This system looks for certain keywords related to the job opening in order to determine whether you have the right skills and experience. If your resume doesn’t have enough of the right keywords, your application might not make it past the initial screening process.
One way to make sure you have the right keywords on your resume is to read through a few job postings and take note of the words or phrases that are used repeatedly. You can then add those same terms to your resume where they’re most relevant.
Here are some of the most common keywords for growth marketing manager roles:
- Growth Marketing
- Digital Marketing
- Marketing Strategy
- Google Analytics
- Email Marketing
- Search Engine Optimization (SEO)
- Online Marketing
- Growth Hacking
- Online Advertising
- Customer Acquisition
- Content Marketing
- Facebook Marketing
- Social Media Marketing
- Lead Generation
- Google Ads
- Analytics
- Content Strategy
- Conversion Optimization
- Market Research
- Paid Media
- Advertising
- Strategic Planning
- Event Planning
- Online Advertising Strategy
- Market Planning
- Business Strategy
- Social Media
- Social Media Marketing Strategy
- Customer Relationship Management (CRM)
- Market Access
Showcase Your Technical Skills
As a growth marketing manager, you need to be proficient in a variety of software programs and systems in order to effectively do your job. This might include programs like Google Analytics, HubSpot, and Marketo, as well as experience with growth hacking techniques and conversion rate optimization.
Including your technical skills on your resume is essential to show that you have the necessary skills and experience to be a successful growth marketing manager. Be sure to list all relevant skills and programs, as well as your level of expertise for each.