Career Development

What Does a Head Of Digital Marketing Do?

Find out what a head of digital marketing does, how to get this job, and what it takes to succeed as a head of digital marketing.

Head of digital marketing are responsible for overseeing all aspects of their company’s digital marketing efforts. They commonly manage a team of digital marketers and work closely with other senior leaders to develop and implement the company’s overall digital strategy.

Heads of digital marketing may also be tasked with developing new digital marketing initiatives or campaigns, as well as analyzing the performance of existing ones. This can include everything from tracking the number of clicks on an ad to measuring how many people visited a website after seeing an advertisement.

Head Of Digital Marketing Job Duties

A head of digital marketing typically has a wide range of responsibilities, which can include:

  • Planning and implementing marketing campaigns across digital channels such as social media, email, mobile apps, and website content
  • Working with other members of the marketing team to develop strategies that align with business goals
  • Assessing the performance of digital marketing campaigns to determine what changes need to be made to improve results
  • Establishing and managing relationships with advertising agencies or other outside vendors that help create content for digital campaigns
  • Creating a website presence for a company by designing and maintaining websites, developing content for websites, and registering domain names
  • Identifying and implementing new technologies for use in digital marketing
  • Reviewing data to identify trends and determine how to improve performance of campaigns
  • Creating a content strategy for an organization’s website by identifying topics that will be of interest to visitors, researching topics to ensure that they are relevant and timely, and writing content such as articles, blog posts, and case studies
  • Developing a social media strategy that effectively communicates with current customers while attracting new ones

Head Of Digital Marketing Salary & Outlook

Head of digital marketing salaries vary depending on their level of education, years of experience, and the size and industry of the company. They may also earn additional compensation in the form of bonuses.

  • Median Annual Salary: $125,000 ($60.1/hour)
  • Top 10% Annual Salary: $215,000 ($103.37/hour)

The employment of head of digital marketing is expected to grow faster than average over the next decade.

Demand for digital marketing services will continue to increase as companies seek to reach customers through a variety of online platforms, such as social media and mobile devices. In addition, demand for digital marketing services will likely come from companies that provide these services to other businesses.

Head Of Digital Marketing Job Requirements

A number of qualifications are necessary to become a head of digital marketing, which may include:

Education: Employers typically require digital marketers to have a bachelor’s degree in marketing, advertising or a related field. Some employers prefer candidates who have a master’s degree in marketing or business administration with a focus on marketing.

Training & Experience: Most employers will require candidates to have at least five years of experience in a related role. Some employers may prefer candidates who have at least 10 years of experience.

Heads of digital marketing can gain the necessary experience by working in marketing or digital marketing roles. They can also gain experience by working in other roles, such as sales or business development.

Certifications & Licenses: Certifications allow professionals to prove their qualifications to current and future employers. Head of digital marketing professionals can earn certifications to gain more theoretical knowledge of their responsibilities, test their skills and advance their careers.

Head Of Digital Marketing Skills

Heads of digital marketing need the following skills in order to be successful:

Search engine optimization: Search engine optimization, or SEO, is the process of improving the visibility of a website in search engine results. This involves analyzing the site and making changes to increase the likelihood of a high ranking. For example, a company might change the title of a webpage to include a common search term that people might use to find their products. This can help the company’s website show up in search results when someone searches for that term.

Content marketing: Content marketing is a form of digital marketing that involves creating and distributing content to attract and retain customers. This type of marketing often involves creating blog posts, social media posts, videos and other types of content that are relevant to a company’s audience. The head of digital marketing often oversees the creation of content for the company’s website and social media channels.

Email marketing: Email marketing is a form of digital marketing that involves sending emails to a list of subscribers. This is a common strategy for promoting a business, and the head of digital marketing should be familiar with email marketing best practices. They should also be able to create an email marketing strategy that includes a list of subscribers, the frequency of emails and the type of content that should be included in the emails.

Analytics: Analytical skills are a crucial part of a digital marketing career. Understanding how to interpret data and use it to inform your marketing strategies is an important skill for a head of digital marketing to have. You can use analytics to determine which marketing strategies are working and which ones aren’t, allowing you to make more informed decisions about your company’s digital marketing.

Social media: Social media is a common tool for digital marketing, and many companies use it to promote their products and services. The head of digital marketing should have strong social media skills, including the ability to create engaging posts and respond to comments and messages. They should also be able to analyze the success of their social media campaigns and make adjustments as needed.

Head Of Digital Marketing Work Environment

The Head of Digital Marketing will work in an office environment. They will work standard business hours, Monday through Friday. There may be some occasional evening and weekend work required to meet deadlines. The Head of Digital Marketing will work closely with other marketing team members, as well as with other departments within the company. There will be some travel required for this position, both domestic and international.

Head Of Digital Marketing Trends

Here are three trends influencing how digital marketing professionals work. Digital marketing professionals will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Growth of Digital Marketing

The growth of digital marketing is a trend that is quickly changing the way businesses market their products and services. As more and more people turn to the internet for information, businesses are realizing that they need to have a strong online presence in order to be successful.

This means that companies are now looking for professionals who can help them develop and execute digital marketing strategies. Head of Digital Marketing professionals are in high demand, as they are able to not only create effective campaigns, but also manage and oversee all aspects of the process.

More Focus on User Experience (UX)

As technology continues to evolve, so too does the user experience. This means that businesses need to focus on creating products and services that are easy to use and understand.

Heads of digital marketing will need to be familiar with user-centered design principles in order to create products that meet the needs of today’s users. They will also need to be able to measure the success of their products by tracking user behavior and satisfaction.

A Greater Emphasis on Personalization

As technology advances, businesses are increasingly turning to personalization as a way to improve the customer experience. This trend is being seen across industries, from retail to hospitality to healthcare.

Heads of digital marketing need to be aware of this trend and understand how to utilize personalization techniques in their campaigns. This includes everything from designing websites that are easy to navigate to using data to target specific customers with ads and offers.

How to Become a Head of Digital Marketing

A head of digital marketing career can be a great way to advance your marketing career. As the head of digital marketing, you’ll have responsibility for overseeing all aspects of the digital marketing strategy for your company. This includes planning and executing campaigns, managing the budget, and leading the team that works on digital marketing.

To become a head of digital marketing, you’ll need experience in both traditional and digital marketing. You should also have strong leadership skills and be able to manage a team. If you want to become a head of digital marketing, start by building up your experience in both areas. Then focus on developing your leadership skills and becoming an expert in digital marketing.

Advancement Prospects

The head of digital marketing is responsible for developing and managing the digital marketing strategy for an organization. They oversee all digital marketing activities, including social media, content marketing, and email marketing. As the head of digital marketing, you will report to the marketing director or CEO. You will be responsible for developing and managing the digital marketing budget and ensuring that all digital marketing activities are aligned with the overall marketing strategy.

Head Of Digital Marketing Job Description Example

[CompanyX] is looking for a Head of Digital Marketing who will be responsible for developing, implementing, and managing our digital marketing strategy. The goal is to maximize our online presence and lead generation activities in order to convert more visitors into customers and grow our brand awareness.

The Head of Digital Marketing will be responsible for managing our website, blog, social media, and email marketing initiatives. He or she will also oversee our paid advertising campaigns and work with our partners to ensure that our brand is represented consistently and effectively across all digital channels.

The ideal candidate will have extensive experience in digital marketing, as well as a proven track record of successful campaigns. He or she will be a strategic thinker with excellent project management and communication skills.

Duties & Responsibilities

  • Develop and execute the digital marketing strategy for the company, across all channels including website, social media, email, paid advertising, and SEO
  • Plan and manage budgets for all digital marketing activities, ensuring efficient use of resources and ROI
  • Oversee the creation and curation of engaging content for our digital channels, working with internal teams and external agencies
  • Analyze data and insights to inform decision making and optimize campaigns in real-time
  • Stay up-to-date on latest digital marketing trends and technologies, and identify opportunities for innovation within the team
  • Manage and develop a team of digital marketing specialists, setting objectives and providing feedback/direction
  • Liaise with other departments within the company (e.g. sales, product, customer success) to ensure alignment of digital marketing activities
  • Develop and maintain relationships with key industry partners and influencers
  • Represent the company at relevant conferences and events
  • Monitor competitor activity and benchmark against them
  • Achieve agreed upon KPIs and targets set by upper management
  • Prepare regular reports for upper management on performance and progress against objectives

Required Skills and Qualifications

  • 10+ years in a leadership role in marketing, with at least 5 years in digital marketing
  • Proven track record of developing and executing successful digital marketing campaigns
  • Experience managing a team of marketing professionals
  • In-depth knowledge of all aspects of digital marketing, including SEO, social media, email marketing, and lead generation
  • Strong analytical skills and experience using data to drive marketing decisions
  • Excellent communication, writing, and presentation skills

Preferred Skills and Qualifications

  • Bachelor’s degree in marketing, business, or related field
  • MBA or other advanced degree
  • Experience in a B2B environment
  • Experience in the software or technology industry
  • Working knowledge of Salesforce and other CRM platforms


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