17 Head Of Growth Marketing Interview Questions and Answers

A head of growth marketing is responsible for the strategy and implementation of marketing initiatives that will drive growth for a company. This role is critical for startups and small businesses that need to scale quickly.

If you’re interviewing for a head of growth marketing role, you can expect to be asked a mix of questions about your experience, skills, and qualifications. You may also be asked some behavioral interview questions to assess how you would handle certain situations.

To help you prepare, we’ve compiled a list of sample head of growth marketing interview questions and answers.

Are you familiar with the concept of A/B testing? Can you give me an example of a time when you used A/B testing in your work?

A/B testing is a common practice in growth marketing that allows you to test two different versions of a website or app and compare the results. This helps you determine which version performs better, allowing you to make improvements based on the data.

Example: “Yes, I am familiar with A/B testing. In my last role as head of growth marketing for XYZ Company, we were looking to improve our conversion rate on our homepage. We used A/B testing to create two different versions of our homepage and then compared the results. The first page was similar to our current homepage, while the second page included an additional call-to-action button at the top of the page.

After comparing the results, we found that the new page with the call-to-action button performed much better than the original page. Based on this information, we decided to implement the new page across all channels.”

What are some of the most important skills for someone in a growth marketing role?

Employers ask this question to make sure you have the skills needed for the role. They want someone who is organized, creative and strategic. When answering this question, list some of the most important skills that you possess. Make sure they are relevant to the job description.

Example: “The two most important skills for growth marketers are creativity and strategy. You need to be able to come up with new ideas for content marketing and advertising campaigns. You also need to know how to implement those strategies effectively. Growth marketers should also be data-driven. It’s important to understand what metrics show success and which ones indicate failure.”

How do you prioritize your work when you have multiple projects due within a short timeframe?

Growth marketers often have multiple projects due within a short timeframe. Employers ask this question to see if you can manage your time effectively and meet deadlines. In your answer, explain how you plan out your work schedule and keep track of what needs to be done when. Show that you are organized and able to prioritize tasks based on importance and urgency.

Example: “I usually start my day by checking my calendar for any important meetings or calls I need to attend. Then, I look at the list of all my current projects and decide which ones are most urgent. For example, if there is an event coming up in two weeks, I will put more effort into creating content for it now rather than later. After deciding which project needs my attention first, I create a timeline so I know exactly what I need to do each day.”

What is your process for conducting market research? Can you provide me with an example?

Market research is an important part of growth marketing. Employers ask this question to make sure you have the skills and experience necessary for conducting market research. In your answer, explain how you would complete a market research project. Provide them with an example of a time when you completed a market research project.

Example: “I start my market research by identifying the target audience I want to reach. Then, I conduct primary research by surveying customers about their preferences and needs. Next, I look at competitors to see what they are doing well and where they can improve. Finally, I use all of this information to create a strategy that will help our company grow.”

Provide an example of a time when you had to convince a team to try something new. Were they receptive to your idea?

This question can help the interviewer understand how you approach new ideas and your ability to influence others. Use examples from previous roles where you had to convince a team of your idea, but also highlight how receptive they were to it.

Example: “In my last role as head of growth marketing for a startup, I wanted to try out a new social media platform that could help us reach more customers. At first, my team was skeptical about using this platform because we didn’t have much experience with it. However, after explaining why I thought it would be beneficial to our company, they agreed to give it a try.”

If you had to choose one metric to track for our business, what would it be and why?

This question is a great way to see how the candidate prioritizes their work and what they value. It also shows you how much they know about your company’s goals and objectives. When answering this question, it can be helpful to explain why that metric is important and how you would use it to improve growth for the company.

Example: “I think the most important metric I could track for your business would be conversion rate. This tells me how many people are taking action on our website or landing page after seeing our ads. If we want to increase sales, we need to make sure we’re getting more customers from our marketing efforts. To do this, I would create an action plan with clear goals and expectations so everyone knows what success looks like.”

What would you say is your greatest strength as a growth marketer?

Employers ask this question to learn more about your skills and abilities as a growth marketer. They want to know what you’re passionate about, so they can see if it aligns with their company’s goals. In your answer, share one of your greatest strengths and how you use it in your work.

Example: “My greatest strength is my ability to create strategies that get results. I’ve always been good at coming up with innovative ideas for marketing campaigns. When I was working at my last job, I noticed the company wasn’t getting enough traffic from social media. So, I created a new strategy that boosted our engagement by 30%. It helped us reach more customers and increase sales.”

How well do you think you can work with developers and other technical professionals?

Growth marketers often work with developers and other technical professionals to create effective marketing strategies. Employers ask this question to make sure you have the ability to collaborate with others in a team setting. Use your answer to show that you are willing to learn from these individuals. Explain that you will be open to learning new things, even if they’re outside of your comfort zone.

Example: “I think I can work well with developers and other technical professionals because I am always looking for ways to improve my skills. While I do have some experience working with growth marketers, I’m still relatively new to this field. I would love the opportunity to learn more about how to integrate data into my strategies. I know that doing so could help me develop more successful campaigns.”

Do you have experience working with A/B testing software?

A/B testing is a common practice in growth marketing. Employers ask this question to make sure you have experience with the software and can use it effectively. In your answer, explain what A/B testing is and mention which software you’ve used before. If you haven’t worked with any specific software, talk about how you would implement an effective A/B test if you were hired for the role.

Example: “I’ve worked with several different types of A/B testing software throughout my career. I find that Optimizely is one of the most useful tools because it’s so easy to use. It also has many features that allow me to run more complex tests. I think it’s important to be able to do both simple and complex A/B tests as a growth marketer.”

When was the last time you read a marketing book? What did you think of it?

This question can help the interviewer get a sense of your interests and how you learn new things. It also helps them understand what kind of books you read, which can be an indicator of your intelligence level.

Example: “I just finished reading ‘The Growth Hacker’s Guide to the Galaxy’ by Neil Patel and Brankica Gavric. I thought it was a really interesting book because it gave me some great tips on how to grow my business through content marketing. I think that if more marketers knew about these strategies, they could use them to improve their own businesses.”

We want to increase our social media presence. What social media platforms would you recommend we focus on?

Social media is a popular way to reach customers, and many businesses want to increase their social media presence. This question allows you to show your knowledge of the current marketing trends and how you would implement them into this company’s strategy.

Example: “I think it’s important to have a strong presence on all major social media platforms. However, I would recommend focusing on Facebook and Instagram because they are the most popular among consumers. Twitter is also an excellent platform for reaching people who are interested in learning more about your brand. You can use these three platforms to create content that will be shared across other networks.”

Describe your experience with email marketing.

Email marketing is a popular way to reach customers and grow your business. Employers ask this question to see if you have experience with email marketing, but they also want to know how you use it effectively. In your answer, share what types of emails you send and why you choose those types. Explain the results you’ve seen from using email marketing in the past.

Example: “I’ve used email marketing for all of my growth marketing roles. I find that email marketing is one of the most effective ways to communicate with customers. When I worked at XYZ Company, I sent weekly newsletters to our customer base. These newsletters included tips on how to use our product more effectively and fun facts about the company. Customers really enjoyed these newsletters, and we saw an increase in sales each week.”

What makes you the best candidate for this job?

Employers ask this question to learn more about your confidence and self-awareness. They want someone who is confident in their abilities but also humble enough to recognize that they are not the only candidate for the job. In your answer, try to highlight a few of your strongest skills while also showing respect for other professionals you may be competing with.

Example: “I am the best candidate for this role because I have proven myself as an effective growth marketer. Throughout my career, I’ve helped several companies grow their revenue by over 100% through my strategies. I know how to create marketing campaigns that get results and would love to help your company do the same.”

Which industries do you have experience in?

Employers ask this question to learn more about your background and how it relates to their company. Before your interview, make a list of the industries you’ve worked in and what skills you gained from each experience. Use these skills to explain why they’re relevant to the role.

Example: “I have experience working in both B2B and B2C industries. In my last position as head of growth marketing for a software company, I learned how to create content that appeals to businesses while also attracting individual customers. This skill is important because I know that your company has similar goals. I can use my previous experience to help grow your business.”

What do you think is the most important thing to remember when creating a growth strategy?

This question is your opportunity to show the interviewer that you know what it takes to create a successful growth strategy. Use examples from your experience to highlight how important it is to have a plan and understand the metrics you’ll use to measure its success.

Example: “I think the most important thing when creating a growth strategy is to make sure you’re using data-driven insights to inform your decisions. It’s also important to be able to communicate those strategies clearly so everyone on the team understands their role in achieving the goals set out by the growth strategy.”

How often do you recommend A/B testing?

Growth marketers often use A/B testing to determine which marketing strategies are most effective. This question helps the interviewer assess your knowledge of growth marketing and how you apply it in your work. In your answer, explain why you recommend A/B testing and what you’ve learned from using it.

Example: “I recommend A/B testing when I’m unsure about a strategy’s effectiveness or if I want to compare two different approaches to see which one is more successful. For example, at my last job, we wanted to know whether our email campaigns were reaching customers who would be interested in our products. We used A/B testing to create two versions of an email campaign and sent them to different groups of customers. After analyzing the results, we found that sending emails with images was more effective than sending text-only emails.”

There is a disagreement in the team about the best course of action for growth. How do you handle it?

As a leader, you may need to make decisions that are not popular with everyone. An interviewer asks this question to see how you handle conflict and ensure the team’s growth strategy is aligned. In your answer, show that you can lead through disagreement and come to a compromise or decision that benefits the company overall.

Example: “I would first ask why there was disagreement about the course of action. I would want to know if it was because of differing opinions or if there were other factors at play. If it was simply a matter of different opinions, I would encourage my team members to share their reasoning for wanting to take one approach over another. Then, we would discuss each option and decide which one best aligns with our goals.”