Career Development

What Does a Head Of Product Do?

Find out what a head of product does, how to get this job, and what it takes to succeed as a head of product.

The head of product is the highest-ranking person in a company’s product department. They are responsible for overseeing all aspects of their organization’s product offerings, including research and development, design, marketing, sales, etc.

The head of product is often involved in every step of the product creation process—from brainstorming new ideas to testing prototypes with customers. Their job is to ensure that the products they oversee meet customer needs and are delivered in a timely fashion.

Head Of Product Job Duties

A head of product typically has a wide range of responsibilities, which can include:

  • Managing a team of developers and designers to create new products or improve existing ones
  • Establishing long term goals for the product while keeping in mind short term objectives that will help achieve those goals
  • Analyzing customer feedback in order to identify areas where improvements can be made to existing products or new products can be developed
  • Brainstorming new product ideas and concepts with a team of designers, engineers, and other stakeholders
  • Developing detailed specifications and plans for new products, including prototypes or models to test the design concept
  • Managing budgets for new product development projects and ensuring that all costs are within the specified limits
  • Working with marketing teams to develop strategies for promoting new products to consumers
  • Researching emerging technologies to identify new opportunities for growth within an industry
  • Evaluating the success of new products based on performance metrics such as sales volume, profit margins, and customer satisfaction levels

Head Of Product Salary & Outlook

Head of product salaries vary depending on their level of education, years of experience, and the size and industry of the company. They may also earn additional compensation in the form of bonuses or commissions.

  • Median Annual Salary: $151,228 ($72.71/hour)
  • Top 10% Annual Salary: $260,000 ($125/hour)

The employment of head of product is expected to grow faster than average over the next decade.

Demand for products and services will drive employment growth for head of product. As companies try to differentiate their products and services, they will need to hire people with expertise in product development.

Related: Head Of Product Interview Questions and Answers

Head Of Product Job Requirements

A head of product typically needs to have the following qualifications:

Education: Most employers require their head of product candidates to have a bachelor’s degree in a related field, such as computer science, engineering or mathematics. Some employers may prefer candidates who have a master’s degree in business administration (MBA). An MBA can help candidates understand the business side of product development.

Training & Experience: Most companies will provide on-the-job training for new hires. This training will typically include instruction on the company’s products, processes and procedures. The head of product will also likely receive instruction on how to manage their team.

Certifications & Licenses: Head of product roles do not have any certifications typically, but they can gain industry-related certifications to improve their qualifications and make them more appealing to hiring managers.

Head Of Product Skills

Heads of product need the following skills in order to be successful:

Creativity and innovation: Creativity and innovation are important skills for a head of product to have, as they help you develop new ideas and strategies for your company. Creativity and innovation can also help you develop new products and features that your customers find useful and engaging.

Technical skills: Technical skills are the knowledge and ability to use software, develop products and create processes. This is an important skill for a head of product because it allows them to understand the work of their team and provide guidance. It’s also important for them to be able to develop products that align with the company’s goals.

Communication: Communication is another skill that can help you advance in your career as a head of product. You may need to communicate with other departments, such as marketing, to explain the product’s value to the company. You may also need to communicate with customers to understand their needs and expectations.

Leadership: Leadership skills are another important aspect of a product head’s skill set. As a leader, you are responsible for guiding your team to success. You can do this by providing clear direction, setting goals and providing feedback. You can also use your leadership skills to motivate your team to work hard and achieve their goals.

Business acumen: Business acumen is the ability to understand the financial aspects of a company and how to make the most of its resources. Having strong business acumen can help a product head understand how to create a product that can be profitable for the company. It can also help them understand how to create a product that can be successful in the market.

Head Of Product Work Environment

The head of product typically works in an office environment, although travel may be required for business meetings, conferences, and client visits. The job generally involves a great deal of sitting at a desk and using a computer. The work can be stressful, as the head of product is responsible for the success of the products and must ensure that they meet customer needs and expectations. The head of product must also be able to work well under pressure and meet deadlines.

Head Of Product Trends

Here are three trends influencing how head of product work. Head of product will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Need for a More Agile Approach to Product Development

The need for a more agile approach to product development is becoming increasingly important as businesses compete in an ever-changing marketplace. In order to stay ahead of the competition, companies need to be able to quickly adapt to new trends and changes in customer demand.

This requires a team that is well-versed in agile development practices, which allow them to quickly create and test new products without having to go through the traditional process of product development. By adopting this approach, businesses can ensure that they are always producing the products that their customers want most.

AI Will Be Used to Automate Tasks That Are Too Complex for Humans

As artificial intelligence (AI) continues to develop, it will be used to automate tasks that are too complex for humans to handle. This trend will have a significant impact on the job market, as many jobs that are currently done by humans will be taken over by AI.

Heads of product will need to learn how to work with AI in order to take advantage of its capabilities. They will also need to be able to identify tasks that can be automated and find ways to make those tasks easier for AI to complete.

A Greater Focus on User Experience

User experience (UX) has become a much greater focus for businesses in recent years. This is because users are now more discerning and expect a better user experience from the products they use.

As head of product, you need to understand the importance of UX and how to design products that meet the needs of your users. You also need to be able to communicate the value of UX to other members of your team, such as developers and marketing professionals.

How to Become a Head of Product

A head of product career can be incredibly rewarding, but it’s important to consider the many different paths that are available. You could choose to lead a team that develops products from start to finish, or you could focus on leading a team that oversees the entire product lifecycle. You could also choose to specialize in a particular area of product management, such as UX design or marketing.

No matter which path you choose, it’s important to stay up-to-date on the latest trends and best practices in product management. Read industry blogs and attend conferences and workshops to learn more about what’s working in the field. Also make sure to network with other product managers so that you can learn from their experiences.

Advancement Prospects

There are many ways to advance your career as a head of product. One way is to move into a management position within your company. This could involve heading up a team of product managers or taking on a larger role in the company’s overall product strategy. Another way to advance your career is to move into a more senior role within your current position. This could involve taking on more responsibility for the product roadmap, managing a larger budget, or working with more senior stakeholders. Finally, you could also choose to move into a different company altogether. This could involve taking on a head of product role at a startup or a larger corporation.

Head Of Product Job Description Example

At [CompanyX], we’re looking for a Head of Product to lead the product team and be responsible for the product strategy and roadmap. The ideal candidate will have experience in product management, with a proven track record in taking products from concept to launch. They will be responsible for managing the product lifecycle, from ideation and research to development and launch. They will work closely with the engineering team to ensure the product is built to specification and meets the needs of the customer. They will also work with the marketing team to ensure the product is positioned correctly and launched successfully.

Duties & Responsibilities

  • Define the product vision and strategy that meets the needs of the company, customers, and market
  • Work with stakeholders across the company to ensure alignment on product goals and objectives
  • Research and analyze customer needs, market trends, and competitive landscape to inform product decisions
  • Develop detailed product requirements and specifications
  • Manage the product roadmap and prioritize features and initiatives based on business value and customer impact
  • Oversee the development and launch of new products and features, ensuring a high-quality and seamless experience for users
  • Monitor key metrics and performance indicators to assess product success and identify areas for improvement
  • Conduct post-launch analysis to evaluate results and optimize future efforts
  • Serve as the primary point of contact for all matters related to the product
  • collaborate closely with engineering, design, and other teams to bring products to market successfully
  • manage and develop a team of product managers
  • stay up-to-date on industry trends and best practices

Required Skills and Qualifications

  • 10+ years in product management or a related field
  • Proven experience leading and managing a team of product managers
  • Demonstrated ability to develop and execute a product vision and strategy
  • Strong analytical skills and experience using data to inform product decisions
  • Excellent written and verbal communication skills
  • Ability to work cross-functionally with engineering, design, marketing, sales, and support

Preferred Skills and Qualifications

  • Bachelor’s degree in computer science, engineering, or a related field
  • MBA or other advanced degree
  • Experience in the software as a service (SaaS) industry
  • Experience with agile development methodologies
  • Technical background or experience working closely with engineering teams


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