20 iCrossing Interview Questions and Answers

iCrossing is a global digital marketing agency with over 700 employees in offices across the globe. The company works with some of the world’s biggest brands, including Coca-Cola, Honda, and Samsung.

If you’re hoping to land a job at iCrossing, you can expect to be asked a variety of questions about your experience, skills, and knowledge of the digital marketing industry. To help you prepare, we’ve gathered a list of sample iCrossing interview questions and answers.

iCrossing Interview Process

The interview process at iCrossing can vary depending on the position you are applying for, but generally consists of a phone screening, followed by one or more in-person interviews. The interviews are usually fairly laid back, and focus on your knowledge of the industry and your experience. For some positions, you may also be asked to complete a presentation or other task to showcase your skills. Overall, the process is fairly smooth and efficient, and the team is friendly and communicative.

1. How would you describe your management style?

This question can help the interviewer determine how you would fit into their team. Your management style is a reflection of your values and beliefs, so it’s important to be honest about what type of manager you are.

Example: “I believe in being an approachable leader who encourages collaboration among my team members. I think that by encouraging open communication, everyone on the team will feel comfortable asking questions or offering suggestions. This helps me learn more about my employees’ strengths and interests, which allows me to better assign projects and tasks. I also find that when people know they’re valued, they work harder and perform at higher levels.”

2. What is the most important thing to remember when managing a team?

This question is an opportunity to show your leadership skills and how you can help a team succeed. Your answer should include a specific example of how you helped a team achieve success in the past.

Example: “The most important thing I remember when managing a team is that everyone has different strengths, so it’s important to delegate tasks based on those strengths. For instance, I once worked with a team where one person was great at coming up with ideas but not as good at implementing them. In this case, I asked him to come up with ideas for our next campaign while I took care of the implementation.”

3. Have you ever had to manage an unruly employee, how did you handle it?

An interviewer may ask this question to see how you handle conflict. This is an opportunity to show your problem-solving skills and ability to work with a variety of personalities.

Example: “I once had an employee who was very outspoken about their opinions, even when they were not asked for them. I tried to be patient at first, but after several weeks of the same behavior, I decided it would be best to have a private conversation with the employee. I explained that while I appreciated their input, I wanted them to focus on their job rather than sharing their opinion on every topic. The employee apologized and promised to do better.”

4. What do you think are some of the difficulties associated with SEO?

This question is a great way to see how the candidate thinks about problems and challenges. It’s also an opportunity for you to learn more about SEO from their perspective.

Example: “I think one of the biggest difficulties with SEO is that it can be very time-consuming. There are so many factors that go into ranking well in search engines, and if any of those factors aren’t optimized properly, it can have a negative impact on your rankings. I’ve worked with clients who want to rank highly for certain keywords but don’t have the budget to hire someone full-time to do it. In these cases, I try to find ways to optimize their site without spending too much time on it.”

5. Describe your experience working in digital marketing.

This question is a great way to see how much experience you have in the digital marketing field. It’s also an opportunity for you to show your interviewer that you’re passionate about this industry and eager to learn more.

Example: “I’ve been working in digital marketing for three years now, but I started my career as a freelance writer. After gaining some experience writing content for various websites, I realized I wanted to work with brands instead of just freelancing. So, I applied for a position at iCrossing where I learned so much about digital marketing. Now, I’m ready to take on more responsibilities and help clients achieve their goals.”

6. Explain why you chose iCrossing over other companies that offer similar jobs.

This question is a great way for employers to learn more about your decision-making process and how you evaluate different job opportunities. When answering this question, it can be helpful to mention specific aspects of the company that attracted you to apply in the first place.

Example: “I chose iCrossing because I was impressed with the company’s reputation as an innovative digital marketing agency. The fact that you have been named one of the top agencies in the country for three years in a row really shows that you are committed to providing quality services to clients. Another reason I applied here is because of the company culture. From what I’ve read online, employees seem happy and enjoy working together.”

7. What kind of reporting tools have you used before and what were they for?

Reporting tools are a common part of the iCrossing platform. The interviewer may ask this question to see if you have experience with similar reporting tools and how well you can use them. Use your answer to highlight your skills with reporting tools, especially those that are similar to iCrossing’s.

Example: “I’ve used several different kinds of reporting tools in my career. At my last job, I used Google Analytics to track website traffic and conversions. I also used it to monitor user behavior on our site. Before that, I worked for a marketing agency where we used HubSpot to create reports about our clients’ websites. These reports helped us understand what kind of content was most effective for each client.”

8. Tell me about a time where you had to work on a project with someone who was difficult to get along with.

This question can help employers understand how you work with others and your ability to collaborate. When answering this question, it can be helpful to mention a specific example of when you worked with someone who was difficult to get along with but still managed to complete the project successfully.

Example: “I once had a coworker who I didn’t always see eye-to-eye with on projects. However, we both understood that our job was to produce quality content for our clients. We would often have disagreements about what type of content to create or how to write it. Eventually, we learned to communicate more effectively and found ways to compromise so we could meet our client’s needs while also producing high-quality content.”

9. What are some of the biggest mistakes marketers make online?

This question is a great way to test your knowledge of common marketing mistakes. It also allows you to show the interviewer that you know how to avoid making these same mistakes yourself. When answering this question, it can be helpful to list several different types of mistakes and explain what they are and why they’re important.

Example: “Some of the biggest mistakes marketers make online include not having a clear call-to-action, not using enough images or videos in their content and not creating an effective social media strategy. Having a clear call-to-action helps ensure that visitors know exactly what you want them to do when they visit your website. Not including enough images or videos in your content can hurt engagement because people like to see visuals. Finally, without an effective social media strategy, you may not reach as many customers as possible.”

10. Why is it important to understand analytics as a marketer?

Marketers need to understand analytics in order to effectively reach their target audience. This question allows you to show the interviewer that you know how important it is to use data and information to make marketing decisions. Use examples from your experience or explain why you think this is an important skill for marketers to have.

Example: “As a marketer, I believe it’s essential to understand analytics because it helps me better understand my target audience. For example, when I worked at XYZ Company, we were trying to figure out what our customers wanted more of. We used Google Analytics to find out which pages they visited most often and then created new content based on those popular topics.”

11. Give us an example of a campaign or website you worked on in the past.

This question is a great way to see how you apply your skills and knowledge in the workplace. When answering this question, it can be helpful to provide specific details about what you did on the project and how it helped the client or company.

Example: “I worked with a client who was looking for ways to increase their online sales. I analyzed their website and found that they were missing out on some key keywords that would help them rank higher in search engines. We implemented those changes into their website and saw an increase in sales of over 20% within three months.”

12. Do you have any experience with paid media such as PPC or display advertising?

This question is a great way for the interviewer to learn more about your experience with digital advertising. If you have any experience, share it in detail and explain how you used it to achieve success.

Example: “I’ve worked on several accounts that use paid media extensively. I find that using PPC ads can be very effective when targeting specific keywords or phrases. Display ads are also useful because they allow me to reach a wider audience through social media platforms like Facebook and Instagram.”

13. Tell me about a client you felt wasn’t happy with your service, how did you deal with them?

This question can help the interviewer understand how you handle conflict and challenges. It’s important to show that you’re willing to take responsibility for your actions, learn from mistakes and improve your service.

Example: “I once had a client who was unhappy with my work because they didn’t see results as quickly as they expected. I apologized for not meeting their expectations and offered to do more research on their business or provide additional services at no cost. They were happy with this solution and we worked together to create an effective marketing plan.”

14. How can you use social media to increase brand awareness?

Social media is a popular way to increase brand awareness. Employers ask this question to see if you have experience using social media for marketing purposes. In your answer, share how you would use social media to promote the company’s brand and products. Explain which platforms you would use and why they are effective.

Example: “I believe that Facebook and Instagram are two of the best social media platforms for increasing brand awareness. These platforms allow me to create visually appealing content that I can share with my followers. I also like these platforms because they offer analytics tools that help me understand what types of posts perform well. This information helps me make more informed decisions about future posts.”

15. If you had $5,000 to spend on a Facebook ad campaign, what steps would you take to ensure success?

This question is a great way to test your knowledge of Facebook advertising. It also allows the interviewer to see how you would spend their money if they hired you. In your answer, explain what steps you would take and why those steps are important.

Example: “I would start by creating a detailed plan for my ad campaign. I would create a budget that’s realistic based on the goals of the campaign. Then, I would research the target audience and develop an effective message that resonates with them. Next, I would set up conversion tracking so I could measure the success of the campaign.”

16. What do you know about the latest trends in search engine optimization?

This question is a great way to test your knowledge of the SEO industry. It also allows you to show that you are up-to-date on current trends and can adapt quickly to new information. When answering this question, make sure to include specific examples of what you know about these latest trends.

Example: “I am always looking for ways to improve my search engine optimization skills. I have recently learned about the importance of using schema markup in my content marketing strategies. Schema markup helps search engines understand the type of content being presented. This makes it easier for users to find relevant information when they use search engines like Google.”

17. What metrics are most important to track when measuring the success of a SEM campaign?

This question is a great way to test your knowledge of the SEM industry and how it works. You can use this opportunity to show that you have experience with tracking metrics, which will help you succeed in the role.

Example: “I believe the most important metric to track when measuring the success of a SEM campaign is conversion rate. This tells me how many people are converting from my ads into sales or leads. I also like to look at cost per click, as this helps me understand what I’m paying for each time someone clicks on an ad. Another useful metric is click-through rate, which shows me how often people are clicking on my ads.”

18. What is your favorite part about being a manager?

This question is a great way to learn more about your potential manager’s values and what they find important in their role. It can also help you determine if the company has similar values, which can be an indicator of how well you might fit into the organization. When answering this question, it can be helpful to focus on aspects that are unique to iCrossing or the specific department you’re interviewing for.

Example: “My favorite part about being a manager is helping my team members grow professionally. I love seeing employees develop new skills and take on new challenges. I think it’s so rewarding when someone comes to me with a problem and then later tells me they figured it out on their own. I feel like that shows them that I’m doing my job as a mentor.”

19. Can you tell me about a time when you had to give negative feedback to a direct report?

This question can help the interviewer understand how you handle conflict and criticism. It’s important to show that you’re willing to give feedback, even if it’s negative, and that you do so in a constructive way.

Example: “I had a direct report who was consistently late for meetings. I met with them privately and explained that their tardiness was distracting others from our meeting and making them look unprofessional. They apologized and promised to be on time going forward. After they were late again, I called them into my office and told them that while I appreciated their apology, I needed them to change their behavior immediately or else we would need to part ways.”

20. How do you stay up to date with changes in the industry?

This question can help the interviewer understand how you learn new things and adapt to changes in your industry. Use examples of ways you’ve learned about recent trends or updates in your field, including conferences you attend, online resources you use or other methods that allow you to stay informed.

Example: “I regularly read blogs and articles from my favorite marketing publications to keep up with current events in digital marketing. I also subscribe to newsletters from iCrossing’s blog and social media accounts so I can see what topics they’re covering most often. Another way I stay on top of news is by joining relevant Facebook groups where professionals discuss the latest happenings in their fields.”