Influencer Marketing Manager Resume Example & Writing Guide
Use this Influencer Marketing Manager resume example and guide to improve your career and write a powerful resume that will separate you from the competition.
Influencer marketing is a rapidly growing space that allows brands to reach new audiences through the voices of trusted experts. If you’re an influencer marketing manager, you might work with bloggers, YouTubers, Instagrammers, or other content creators to develop campaigns that align with your brand’s goals.
You might work with PR teams to plan press junkets and product launches, or coordinate with social media managers to develop compelling content that will resonate with your audience. You might also work with designers to create visually compelling ads that will catch people’s attention online.
Regardless of the specifics of your role, you’ll need a resume that reflects your experience managing influencer campaigns and building relationships with key players in the space. Here are some tips and an example resume to help you write yours.
How to Write an Influencer Marketing Manager Resume
Here’s how to write an resume of your own.
Write Compelling Bullet Points
When you’re writing bullet points, it can be tempting to simply list your responsibilities. But that’s not enough to make a strong impression. Instead, you should use your bullet points to demonstrate your impact on the company and the results of your work.
For example, rather than saying you “managed social media accounts for top influencers,” you could say that you “increased organic reach by 20% for top influencers, resulting in a 10% increase in sales for client’s new product line.”
The second bullet point paints a much clearer picture of what you did and the results of your work. And it also provides a specific number to demonstrate the scale of the impact.
Identify and Include Relevant Keywords
When you apply for a job as an influencer marketing manager, your resume will likely be scanned by an applicant tracking system (ATS). This software looks for specific keywords related to the job opening. If your resume doesn’t have enough of the right terms, your application might not make it past the initial screening process.
To increase your chances of getting an influencer marketing manager role, use this list of keywords to help you optimize your resume.
- Influencer Marketing
- Digital Marketing
- Social Media Marketing
- Instagram Marketing
- Advertising
- Social Media
- Marketing Strategy
- Public Relations
- Content Marketing
- Marketing
- Event Management
- Google Analytics
- Online Marketing
- Content Strategy
- Digital Media
- Email Marketing
- Brand Management
- Event Planning
- Creative Strategy
- Search Engine Optimization (SEO)
- Online Advertising
- Publicity
- Strategy
- Google Ads
- Blogging
- Influencer Relationship Management
- Content Development
- Copywriting
Showcase Your Technical Skills
As an influencer marketing manager, you need to be proficient in a variety of software programs and platforms in order to effectively manage your campaigns. This might include social media platforms like Instagram and YouTube, as well as influencer marketing platforms like Upfluence and Julius. Additionally, you should be familiar with analytics tools like Google Analytics and Socialbakers, as well as project management tools like Asana and Trello.
Including your technical skills on your resume will show potential employers that you have the necessary skills and experience to effectively manage influencer marketing campaigns.