Influencer Marketing Manager Resume Example & Writing Guide

Use this Influencer Marketing Manager resume example and guide to improve your career and write a powerful resume that will separate you from the competition.

Influencer marketing is a rapidly growing space that allows brands to reach new audiences through the voices of trusted experts. If you’re an influencer marketing manager, you might work with bloggers, YouTubers, Instagrammers, or other content creators to develop campaigns that align with your brand’s goals.

You might work with PR teams to plan press junkets and product launches, or coordinate with social media managers to develop compelling content that will resonate with your audience. You might also work with designers to create visually compelling ads that will catch people’s attention online.

Regardless of the specifics of your role, you’ll need a resume that reflects your experience managing influencer campaigns and building relationships with key players in the space. Here are some tips and an example resume to help you write yours.

Mary Thompson
Los Angeles, CA | (123) 456-7891 | [email protected]

Creative and strategic influencer marketing manager with more than six years of experience working with top-tier brands and agencies. Proven track record of developing successful influencer marketing programs from inception to execution. Excels at building relationships with key partners and developing creative content that resonates with target audiences.

San Francisco State University Jun '10
B.A. in Journalism and Mass Communications
Company A, Influencer Marketing Manager Jan '17 – Current
  • Managed influencer marketing campaigns across multiple verticals, including travel and hospitality, retail, finance, technology, and consumer goods.
  • Developed strategies to engage with the right audiences through social media channels such as Facebook, Instagram, Twitter, YouTube and LinkedIn.
  • Created content for paid social media posts (Facebook Ads), email marketing campaigns (MailChimp) and blog articles (WordPress).
  • Collaborated with internal teams on campaign development from ideation to execution in order to ensure a seamless experience for customers.
  • Monitored performance of all digital assets using Google Analytics tools to optimize future efforts based on data insights.
Company B, Influencer Marketing Manager Jan '12 – Dec '16
  • Managed all aspects of influencer campaigns, including outreach, contract negotiation and campaign tracking
  • Created comprehensive marketing plans that included social media strategies for Instagram and Twitter platforms
  • Collaborated with creative team to develop branded content for distribution on social media channels
  • Spearheaded the development of a new product launch through strategic partnerships with key influencers
  • Developed an email list of over 1,000 subscribers from existing customer base using MailChimp platform
Company C, Social Media Coordinator Jan '09 – Dec '11
  • Wrote and edited content for social media platforms such as Facebook, Twitter, and Instagram.
  • Scheduled and published posts across all social media platforms.
  • Monitored social media platforms for comments and messages and responded accordingly.
  • Certified Social Media Strategist
  • Google AdWords Certification
  • Hootsuite Certified Professional

Industry Knowledge: Facebook Advertising, Instagram Advertising, Twitter Advertising, Google Advertising, Linkedin Advertising, Pinterest Advertising, Snapchat Advertising, Influencer Marketing, PPC Advertising, ROI, CPA
Technical Skills: Facebook, Instagram, Twitter, Google, Linkedin, Pinterest, Snapchat, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Microsoft Office Suite
Soft Skills: Communication, Leadership, Interpersonal Skills, Teamwork, Conflict Resolution, Problem Solving, Time Management, Creativity

How to Write an Influencer Marketing Manager Resume

Here’s how to write an resume of your own.

Write Compelling Bullet Points

When you’re writing bullet points, it can be tempting to simply list your responsibilities. But that’s not enough to make a strong impression. Instead, you should use your bullet points to demonstrate your impact on the company and the results of your work.

For example, rather than saying you “managed social media accounts for top influencers,” you could say that you “increased organic reach by 20% for top influencers, resulting in a 10% increase in sales for client’s new product line.”

The second bullet point paints a much clearer picture of what you did and the results of your work. And it also provides a specific number to demonstrate the scale of the impact.

Identify and Include Relevant Keywords

When you apply for a job as an influencer marketing manager, your resume will likely be scanned by an applicant tracking system (ATS). This software looks for specific keywords related to the job opening. If your resume doesn’t have enough of the right terms, your application might not make it past the initial screening process.

To increase your chances of getting an influencer marketing manager role, use this list of keywords to help you optimize your resume.

  • Influencer Marketing
  • Instagram
  • Digital Marketing
  • Social Media Marketing
  • Instagram Marketing
  • Advertising
  • Social Media
  • Marketing Strategy
  • Public Relations
  • Content Marketing
  • Facebook
  • Marketing
  • Event Management
  • Google Analytics
  • Online Marketing
  • Content Strategy
  • Digital Media
  • Email Marketing
  • Brand Management
  • Event Planning
  • Creative Strategy
  • Search Engine Optimization (SEO)
  • Online Advertising
  • Publicity
  • Strategy
  • Google Ads
  • Blogging
  • Influencer Relationship Management
  • Content Development
  • Copywriting

Showcase Your Technical Skills

As an influencer marketing manager, you need to be proficient in a variety of software programs and platforms in order to effectively manage your campaigns. This might include social media platforms like Instagram and YouTube, as well as influencer marketing platforms like Upfluence and Julius. Additionally, you should be familiar with analytics tools like Google Analytics and Socialbakers, as well as project management tools like Asana and Trello.

Including your technical skills on your resume will show potential employers that you have the necessary skills and experience to effectively manage influencer marketing campaigns.


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