Career Development

What Does an Influencer Marketing Manager Do?

Find out what an influencer marketing manager does, how to get this job, and what it takes to succeed as an influencer marketing manager.

Influencer marketing is a relatively new form of marketing that focuses on identifying and leveraging relationships with individuals who have influence over potential buyers. These influencers can be bloggers, journalists, celebrities, social media stars or anyone else with a large following.

Influencer marketing managers are responsible for developing and executing campaigns that leverage these relationships to drive brand awareness, engagement, and sales.

Influencer Marketing Manager Job Duties

Influencer marketing managers have a wide range of responsibilities, which can include:

  • Planning and executing marketing campaigns that incorporate social media, email marketing, blogging, blogging platforms such as WordPress or Blogger, and content marketing
  • Managing relationships with social media influencers by providing guidance, feedback, and support to help them achieve their goals
  • Evaluating the performance of influencer marketing campaigns to determine what worked well and what could be improved upon
  • Communicating with clients to ensure they are satisfied with the progress of their campaigns
  • Recruiting new influencers who meet the criteria of campaigns to ensure they are successful
  • Developing relationships with bloggers, journalists, and other content creators to get them interested in writing about a product or service
  • Meeting regularly with clients to discuss progress on projects, deliverables, and budgets
  • Negotiating contracts with influencers to ensure they meet the requirements of the campaign
  • Coordinating with advertising agencies to create ads featuring influencers’ content

Influencer Marketing Manager Salary & Outlook

Influencer marketing manager salaries vary depending on their level of education, years of experience, and the size and industry of the company. They may also earn additional compensation in the form of commissions or bonuses.

  • Median Annual Salary: $66,500 ($31.97/hour)
  • Top 10% Annual Salary: $108,000 ($51.92/hour)

The employment of influencer marketing managers is expected to grow faster than average over the next decade.

As social media platforms continue to grow in popularity, more companies will use influencer marketing to reach their target audiences. In addition, as social media platforms become more sophisticated, they will be able to provide more data and analytics to help marketers make informed decisions about their advertising strategies.

Related: Influencer Marketing Manager Interview Questions and Answers

Influencer Marketing Manager Job Requirements

To become an influencer marketing manager, you will likely need:

Education: Most influencer marketing managers have a bachelor’s degree in marketing, advertising or a related field. Some influencers may have a degree in a different field, such as journalism or communications, and have experience in social media or blogging.

Training & Experience: Most marketing managers will have at least five years of experience in a marketing role. They may have worked as an advertising or marketing manager, marketing analyst or marketing coordinator before becoming an influencer marketing manager.

Marketing managers will also receive on-the-job training to learn more about the company’s products and services, the company’s marketing strategies and the company’s marketing budget.

Certifications & Licenses: Influencer marketing managers don’t have any certifications that can be required or offered. However, there are several certifications that can be offered to influencer marketing managers to increase their knowledge of the industry and make them a more competitive candidate when applying for new positions.

Influencer Marketing Manager Skills

Influencer marketing managers need the following skills in order to be successful:

Social media marketing: Social media marketing is the process of creating and distributing content on social media platforms. This can include creating posts, designing graphics and videos, and interacting with followers. An influencer marketing manager might use social media marketing to build relationships with potential influencers and promote products or services.

Content creation: Content creation is the process of developing and creating content for a brand. This can include writing blog posts, creating social media posts, creating videos and more. An influencer marketing manager with strong content creation skills can create engaging content that attracts and retains an audience.

Relationship building: Relationship building is the ability to form and maintain positive relationships with others. As an influencer marketing manager, you may be responsible for maintaining relationships with influencers, clients and other members of your team. This skill can help you to build trust with others and encourage collaboration.

Budgeting: A marketing manager oversees the budget for their company’s influencer marketing campaigns. They know how much they can spend on each campaign and what types of campaigns they can afford. They also know how to track their campaigns’ ROI and can make adjustments to increase their campaigns’ effectiveness.

Project management: Project management skills allow you to oversee and direct multiple tasks at once. As an influencer marketing manager, you may be responsible for planning and executing several campaigns at once. Having strong project management skills can help you manage multiple campaigns simultaneously and ensure they run smoothly.

Influencer Marketing Manager Work Environment

The work environment for an influencer marketing manager is usually in an office setting, although some travel may be required for meetings with clients or potential partners. The job is typically full-time, although some flexibility in hours may be necessary to accommodate the schedules of influencers or to meet deadlines. The work can be fast-paced and stressful at times, but it is also creative and allows for a great deal of autonomy and independence.

Influencer Marketing Manager Trends

Here are three trends influencing how influencer marketing managers work. Influencer marketing managers will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Rise of Content Marketing

The rise of content marketing is a trend that has been growing in popularity over the past few years, and it shows no signs of slowing down. This trend is driven by the need for businesses to create content that attracts and engages customers online.

As content marketing becomes more popular, Influencer Marketing Manager professionals will need to learn how to create and manage successful campaigns. They will also need to be able to identify and work with influencers who can help promote their content.

More Brands Will Use Influencers as a Form of Advertising

Brands are increasingly turning to influencers as a form of advertising, as they believe that this method is more effective than traditional forms of advertising.

Influencer marketing managers will need to be familiar with the latest trends in this area in order to stay ahead of the competition. They will also need to be able to identify the best influencers for each campaign and ensure that they are properly compensated for their work.

Social Media Becomes Even More Important

Social media has become an essential part of business communication, and it is becoming even more important as time goes on.

As social media becomes more popular, Influencer Marketing Managers will need to develop strategies for using it to reach potential customers. This includes developing a strong presence on social media platforms, as well as understanding how to use social media to market products and services.

How to Become an Influencer Marketing Manager

An influencer marketing manager career path can be a great way to get started in the marketing industry. It’s important to have a strong understanding of both the influencer and brand side of the business, so it’s a good idea to start by working for an agency that specializes in this type of work.

As you progress in your career, you may want to specialize in one area of influencer marketing, such as YouTube or Instagram. You can also take on more leadership roles within the company, such as becoming a director or VP of influencer marketing.

Advancement Prospects

The best way to advance in this career is to gain more experience. As you gain more experience, you will be able to take on more responsibility and move up within your company. You may also want to consider getting a certification in influencer marketing, which will show that you are an expert in the field and will make you more attractive to potential employers.

Influencer Marketing Manager Job Description Example

As the Influencer Marketing Manager at [CompanyX], you will be responsible for developing and executing influencer marketing campaigns that align with our brand voice, business goals, and target audience. You will collaborate with our marketing team to create content calendars, identify and assess influencer partnerships, and measure the success of campaigns. The ideal candidate will have experience managing influencer relationships, developing creative content, and executing marketing campaigns. He or she will be a strategic thinker with excellent project management skills.

Duties & Responsibilities

  • Develop and execute influencer marketing campaigns from start to finish, working with cross-functional teams as needed
  • Research and identify relevant influencers for specific campaigns, products, or services
  • Negotiate influencer fees and contracts
  • Manage relationships with influencers, providing feedback and guidance as needed
  • Create and distribute campaign content calendars
  • Monitor campaign performance and analyze data to optimize results
  • Prepare detailed reports on campaign ROI
  • Stay up-to-date on trends in the influencer marketing industry
  • Develop creative ways to engage influencers and grow relationships
  • Identify opportunities for influencer partnerships and collaborations
  • manage budgets for influencer marketing campaigns
  • coordinate with other marketing team members to ensure alignment of influencer marketing efforts with overall company objectives

Required Skills and Qualifications

  • Bachelor’s degree in marketing, communications, or related field
  • 5+ years experience in marketing, with a focus on influencer marketing
  • Proven track record of successful campaigns and partnerships with influencers
  • Excellent communication and presentation skills
  • Strong project management and organizational skills
  • Creative thinker with ability to come up with new and innovative ideas

Preferred Skills and Qualifications

  • Master’s degree in marketing, communications, or related field
  • 7+ years experience in marketing, with a focus on influencer marketing
  • Experience working with a variety of social media platforms, including Instagram, YouTube, Snapchat, and Twitter
  • In-depth knowledge of the influencer marketing landscape and current trends
  • Extensive network of contacts within the influencer marketing industry


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