Career Development

What Does an Internal Communications Specialist Do?

Find out what an internal communications specialist does, how to get this job, and what it takes to succeed as an internal communications specialist.

Internal communications specialists are responsible for creating and distributing content to employees within an organization. They work closely with senior leadership to determine what information should be shared, when it should be distributed, and how it should be presented.

Internal communications specialists may also be tasked with developing strategies to improve employee engagement or morale. This might include things like facilitating town hall meetings, organizing social events, or even just providing general guidance on how best to approach their job each day.

Internal Communications Specialist Job Duties

Internal communications specialists have a wide range of responsibilities, which can include:

  • Developing content for email newsletters, press releases, and other communications materials
  • Coordinating with the marketing department to develop new campaigns or initiatives aimed at improving customer satisfaction or increasing sales
  • Writing articles for publication in industry publications or working with writers to develop content for brochures, pamphlets, flyers, or other printed materials
  • Creating a company blog or website to post company news, job openings, or other industry information that may be of interest to customers or members of the general public
  • Greeting visitors to the company’s offices and answering questions about company policies and procedures
  • Promoting company products and services through advertisements in newspapers, magazines, radio, and television
  • Maintaining contact with existing customers by answering questions about products, responding to complaints, and offering suggestions for improvement
  • Scheduling interviews with reporters from newspapers, television stations, and other media outlets about current events in the community or industry
  • Coordinating with other departments within an organization to plan events such as conferences or seminars

Internal Communications Specialist Salary & Outlook

Internal communications specialists’ salaries vary depending on their level of education, years of experience, and the size and industry of the company. They may also earn additional compensation in the form of bonuses.

  • Median Annual Salary: $78,000 ($37.5/hour)
  • Top 10% Annual Salary: $135,000 ($64.9/hour)

The employment of internal communications specialists is expected to grow faster than average over the next decade.

Employment growth will be driven by the increasing use of social media and other forms of electronic communication, which will require internal communications specialists to help companies communicate with employees in new ways.

Internal Communications Specialist Job Requirements

The following are some of the requirements for obtaining a position as an internal communications specialist:

Education: Internal communications specialists are typically required to have a bachelor’s degree in communications, public relations, journalism or another related field. These programs teach students the fundamentals of communication, including writing, research, media and interpersonal skills.

Training & Experience: Internal communications specialists typically receive on-the-job training. This training may include learning the company’s policies and procedures, the software they use and the best practices for communicating with employees.

Certifications & Licenses: Though not required, internal communications specialists can demonstrate their skills and increase their earning potential through professional certifications.

Internal Communications Specialist Skills

Internal communications specialists need the following skills in order to be successful:

Communication: The ability to communicate effectively is a crucial skill for an internal communications specialist. You must be able to convey messages to a variety of audiences, including employees with varying levels of experience and education. You also need to be able to communicate in a way that is clear and easy to understand. This requires the ability to use simple language and to use visual aids, such as graphs and charts, to help your audience understand your message.

Listening: Listening is an important skill for internal communications specialists because it allows them to understand their audience’s needs and expectations. This can help them create more effective messaging that resonates with employees. For example, if an employee mentions that they’re frustrated with a certain aspect of the company’s benefits program, an internal communications specialist can use this information to create a more effective employee survey.

Research: Internal communications specialists need to be able to research topics and information for their company. This includes researching the audience, the company’s goals and objectives and the best way to communicate with employees. You may also need to research the best platforms to communicate with employees, such as email, social media or video.

Time management: Time management is the ability to complete tasks within a set time frame. Internal communications specialists often have many tasks to complete in a day, so time management skills can help them prioritize their work and meet deadlines.

Organization: Organization is the ability to keep track of multiple tasks and projects at once. Internal communications specialists often have many projects and initiatives they need to keep track of, including employee communications, social media campaigns and other initiatives. Having strong organizational skills can help you manage your workload and keep track of important information.

Internal Communications Specialist Work Environment

The internal communications specialist works in an office environment, usually in a corporate setting. The work is sedentary, and the specialist is often required to sit at a desk for long periods of time. The specialist may be required to work long hours, including evenings and weekends, to meet deadlines. The work can be stressful, and the specialist may be under pressure to meet the demands of the job. The specialist may be required to travel to different locations to meet with clients or to attend conferences.

Internal Communications Specialist Trends

Here are three trends influencing how internal communications specialists work. Internal communications specialists will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Need for Better Employee Engagement

Employee engagement is a hot topic in the business world, as it has been shown to have a significant impact on both productivity and company culture. As businesses become more aware of the importance of employee engagement, they are looking for ways to improve it.

Internal communications specialists can play a key role in this process by creating engaging content that keeps employees informed about what is happening within the company. This can include things like updates on current projects, information about new products, or even just fun facts about the company’s history. By doing so, internal communications specialists can help to create a more positive work environment where employees feel like they are part of something bigger than themselves.

The Rise of Digital Communication Tools

As technology advances, digital communication tools are becoming increasingly popular among businesses. This is because these tools allow companies to communicate with their employees in a more efficient and cost-effective way.

Internal communications specialists can take advantage of this trend by becoming familiar with digital communication tools and learning how to use them effectively. They can also help their organizations to develop policies and procedures for using these tools.

A Greater Focus on Employee Engagement

Employee engagement is becoming an increasingly important focus for businesses across all industries. This is because employers are realizing that a happy and engaged workforce is a more productive workforce, which leads to better results for the company.

As employee engagement becomes more important, internal communications specialists will need to find ways to keep employees interested and involved in the company’s activities. This can be done through social media campaigns, team building activities, and other initiatives that promote a sense of camaraderie among employees.

How to Become an Internal Communications Specialist

Internal communications specialists can have a rewarding career in many different industries. They need to be able to understand the company’s culture and values, as well as its goals and objectives. They also need to be able to write clearly and effectively, so they should take courses in writing and journalism.

Internal communications specialists should also be good listeners and be able to work with people from all levels of the organization. They should be able to see the big picture and understand how their work fits into the overall strategy of the company.

Related: How to Write an Internal Communications Specialist Resume

Advancement Prospects

The internal communications specialist is a position that is responsible for communicating within an organization. This can be a corporate setting, a non-profit organization, or any other type of company. The internal communications specialist is responsible for creating and maintaining a positive image of the organization to its employees.

The internal communications specialist position is a mid-level position, and there is room for advancement. With experience, an internal communications specialist can be promoted to a senior internal communications specialist or manager position. In larger organizations, there may be a director of internal communications position. The internal communications specialist can also advance by taking on additional responsibilities, such as being in charge of social media for the organization or being a liaison to the external communications team.

Internal Communications Specialist Job Description Example

At [CompanyX], we understand that strong communication is essential to a thriving business. We’re looking for an Internal Communications Specialist to join our team and help us continue to build a positive, productive work environment. The ideal candidate will have experience developing and implementing communication plans, as well as excellent writing, editing, and proofreading skills. They will be responsible for creating and distributing internal communications, such as memos, announcements, newsletters, and email campaigns. Additionally, they will be responsible for maintaining the company intranet and employee communications portal.

Duties & Responsibilities

  • Develop and execute internal communications plans that align with business objectives, using a variety of channels including but not limited to email, intranet, video, town halls, and social media
  • Write, edit, and distribute engaging content such as announcements, articles, memos, newsletters, presentations, and talking points
  • Serve as project manager for complex, multi-faceted projects requiring coordination across multiple teams and stakeholders
  • Manage the company intranet content and architecture, ensuring a user-friendly experience and timely updates
  • Monitor, measure, and report on the effectiveness of internal communications initiatives, making recommendations for improvement
  • Partner with HR and other functions on employee communications related to changes in policies, benefits, programs, and company initiatives
  • Support the development and execution of change management communications strategies
  • Act as a liaison between the Communications team and other departments, providing counsel and guidance on communications best practices
  • Stay up-to-date on industry trends and emerging technologies, making recommendations on how to leverage them internally
  • Assist with special projects and other duties as assigned
  • Maintain high standards of confidentiality and discretion when handling sensitive information
  • Foster a positive and collaborative team environment

Required Skills and Qualifications

  • Bachelor’s degree in communications, journalism, public relations, or related field
  • 3-5 years of professional experience in internal communications, corporate communications, or a related field
  • Excellent writing, editing, and proofreading skills
  • Exceptional interpersonal and communication skills
  • Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
  • Creative thinker with the ability to generate new ideas

Preferred Skills and Qualifications

  • Master’s degree in communications, journalism, public relations, or related field
  • Experience developing and executing internal communications plans
  • Experience working with senior executives
  • Project management experience
  • Familiarity with graphic design software

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