Career Development

What Does an Internet Marketing Manager Do?

Find out what an internet marketing manager does, how to get this job, and what it takes to succeed as an internet marketing manager.

Internet marketing managers are responsible for managing the digital marketing efforts of their company. They commonly work with a team of web developers, graphic designers, and other marketers to develop online strategies that will help grow their business.

Internet marketing managers may also be tasked with creating content for their website or blog, as well as overseeing the creation of social media posts and other digital assets.

Internet Marketing Manager Job Duties

Internet marketing managers typically have a wide range of responsibilities, which can include:

  • Researching and identifying new opportunities for creating new products and services or improving existing ones
  • Monitoring search engine rankings and results to identify opportunities for improving organic traffic generation
  • Developing and implementing marketing campaigns that use digital channels such as social media, display ads, email marketing, search engine optimization (SEO), pay per click (PPC) advertising, and mobile marketing
  • Managing the budget for an assigned project or client, tracking costs, and reporting expenditures to ensure compliance with company policies
  • Developing and executing a digital marketing strategy that aligns with the company’s overall business objectives
  • Analyzing data to identify trends and opportunities for improvement in marketing strategies
  • Providing guidance to other members of the marketing team on how to improve their performance
  • Meeting regularly with clients to evaluate their needs and progress towards business goals
  • Designing and implementing digital marketing campaigns using a variety of tools such as websites, blogs, social media platforms, video production, and online advertising formats such as Google AdWords or Facebook ads

Internet Marketing Manager Salary & Outlook

Internet marketing managers’ salaries vary depending on their level of education, years of experience, and the size and industry of the company. They may also earn additional compensation in the form of bonuses or commissions.

  • Median Annual Salary: $76,500 ($36.78/hour)
  • Top 10% Annual Salary: $152,000 ($73.08/hour)

The employment of internet marketing managers is expected to grow faster than average over the next decade.

As online sales continue to increase, demand for internet marketing managers will grow along with it. These managers will be needed to help companies develop and implement strategies that will attract customers and increase sales.

Internet Marketing Manager Job Requirements

Internet marketing managers typically need to have the following qualifications:

Education: Employers typically require a bachelor’s degree in marketing, advertising or a related field. Some employers prefer candidates who have a master’s degree in business administration (MBA). An MBA is useful for an Internet marketing manager who wants to advance their career or work in a specialized industry.

Training & Experience: Many employers will require candidates to have at least five years of experience in a related role. Some employers may prefer candidates who have at least 10 years of experience. Many employers will also require candidates to have experience in a managerial role.

Online marketing managers can also receive training through online courses and seminars. Online marketing managers can take courses in topics like search engine optimization, social media marketing and content marketing.

Certifications & Licenses: Some employers require employees to pass an industry-specific certification to show their general understanding of the field.

Internet Marketing Manager Skills

Internet marketing managers need the following skills in order to be successful:

Search engine optimization: Search engine optimization, or SEO, is the process of improving the visibility of a website in search engine results. It involves analyzing a website and making changes to improve its ranking. This is an important skill for a marketing manager to have because it allows them to improve the company’s online presence and increase its exposure to potential customers.

Content marketing: Content marketing is a form of marketing that uses various types of content to attract and retain customers. This can include blog posts, social media posts, email marketing and other forms of content. As a marketing manager, it’s important to have a thorough understanding of how to create and implement successful content marketing campaigns.

Email marketing: Email marketing is a form of digital marketing that involves sending promotional emails to a company’s subscriber list. It’s an effective way to reach a large audience and can be used to promote a product or service, encourage customer loyalty or encourage customer action. Successful email marketing requires extensive knowledge of email marketing best practices, including how to create an effective subject line, how to format an email and how to track the success of an email campaign.

Social media marketing: Social media marketing is the process of creating and implementing marketing campaigns on social media platforms. This can include creating posts, designing graphics and videos, creating and managing a social media presence and more. This is an important skill for an internet marketing manager to have because it’s a large part of what they do.

Analytics: Analytical skills are the ability to interpret data and use it to make informed decisions. As a marketing manager, you may be responsible for analyzing data to determine the success of a marketing campaign. This can include analyzing the number of clicks, impressions and conversions generated by a marketing campaign.

Internet Marketing Manager Work Environment

Internet marketing managers work in a fast-paced, deadline-driven environment. They are responsible for planning, developing, and implementing marketing campaigns that promote a company’s products or services online. They must be able to work independently and be self-motivated, as well as be able to work well under pressure. Internet marketing managers must be able to think creatively to develop new and innovative marketing strategies and be able to use analytical skills to measure the effectiveness of marketing campaigns. They must also be able to work well with other members of the marketing team, as well as with other departments within the company, such as the sales and customer service departments.

Internet Marketing Manager Trends

Here are three trends influencing how internet marketing managers work. Internet marketing managers will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Growth of Digital Marketing

The growth of digital marketing is a trend that is quickly changing the way businesses market their products and services. As more and more people turn to the internet for information, businesses are realizing that they need to have a strong online presence in order to be successful.

This means that internet marketing managers will need to be well-versed in all aspects of digital marketing, including search engine optimization, social media marketing, and email marketing. They will also need to be able to track and measure the success of these campaigns so that they can be improved over time.

More Focus on Inbound Marketing

As businesses continue to focus on inbound marketing, Internet marketing managers will need to develop new skills and strategies to stay ahead of the competition.

Inbound marketing focuses on attracting customers through content rather than traditional advertising methods, such as television commercials or print ads. This requires internet marketing managers to be familiar with a variety of different content formats, such as blog posts, videos, and infographics. They also need to be able to measure the effectiveness of their content and make changes if it is not working.

Social Media Becomes Even More Important

Social media has become an essential part of any business’s marketing strategy. This is because social media allows businesses to connect with potential customers in a way that was never possible before.

As social media becomes even more important, internet marketing managers will need to learn how to use it effectively. This includes understanding how to create effective ads, manage customer relationships, and measure the impact of social media on a business.

How to Become an Internet Marketing Manager

A successful career in internet marketing can be a great way to use your creativity and passion for technology. It’s important to have a strong understanding of the digital landscape, including social media, mobile apps, and search engine optimization (SEO).

You should also be able to think creatively about how to reach customers online. This could include developing new content formats, designing effective advertising campaigns, or creating engaging user experiences.

Related: How to Write an Internet Marketing Manager Resume

Advancement Prospects

The Internet marketing manager position is a relatively new one, and as such, there is not a lot of data on advancement prospects. However, given the nature of the position, it is likely that Internet marketing managers who prove themselves competent and successful will have good prospects for advancement. Possible positions that an Internet marketing manager could move into include director of Internet marketing, vice president of Internet marketing, or chief marketing officer.

Internet Marketing Manager Job Description Example

The internet has changed the way we do business, and [CompanyX] is at the forefront of that change. We’re looking for an experienced internet marketing manager to join our team and help us continue to lead the way in online marketing. The ideal candidate will have a proven track record in developing and executing successful online marketing campaigns, as well as experience managing a team of online marketing professionals. He or she will be responsible for developing and managing our online marketing strategy, as well as overseeing the execution of our campaigns. The goal is to increase our online visibility and drive traffic to our website and online channels.

Duties & Responsibilities

  • Develop and execute Internet marketing plans to drive traffic to company websites, landing pages, and other online properties
  • Increase visibility and engagement of company website and content through search engine optimization (SEO) techniques
  • Research and analyze competitor activity and recommend strategies for improving market share and position
  • Manage campaigns in Google AdWords and other paid search platforms, developing creative ad copy and managing budgets
  • Plan and manage email marketing programs, including segmentation, list growth, deliverability, and lead nurturing
  • Analyze website analytics data to identify trends and opportunities for improvement
  • Generate regular reports on campaign performance and ROI
  • Collaborate with cross-functional teams to develop and implement new website features and functionality
  • Stay up-to-date on latest industry trends and technologies
  • Manage outside vendors and agencies as needed
  • Train and mentor junior team members
  • Perform other duties as assigned

Required Skills and Qualifications

  • Bachelor’s degree in marketing, communications, or related field
  • 5-7 years experience in internet marketing, e-commerce, or digital marketing
  • Proven track record of successful online marketing campaigns
  • Experience managing a team of marketing professionals
  • Strong analytical skills and experience with data-driven decision making
  • Excellent written and verbal communication skills

Preferred Skills and Qualifications

  • MBA or other advanced degree
  • Experience with web development and coding
  • Working knowledge of HTML, CSS, and JavaScript
  • Experience with Google Analytics and AdWords
  • Familiarity with SEO best practices

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