20 IRI Interview Questions and Answers

When it comes to interview questions, IRI knows what they’re doing.

The company has a team of experienced interviewers who have developed a comprehensive list of questions that cover everything from your skills and experience to your motivation for wanting the job.

IRI is a market research company that specializes in the development of big data and predictive analytics solutions. As such, they are always looking for talented and ambitious individuals to join their team.

If you’re lucky enough to get an interview with IRI, then you can expect to be asked a variety of questions that will test your skills and knowledge. However, you shouldn’t feel discouraged if you don’t know the answer to everything – the interviewers are more interested in seeing how you think and react under pressure.

To help you prepare, we’ve compiled a list of some of the most common questions that IRI interviewers ask.

IRI Interview Process

The interview process at IRI can vary depending on the position you are applying for. However, most positions will require at least one phone screen with HR followed by one or more in-person interviews. For some positions, like data analyst intern and graduate analyst, the process may be simpler and only require one or two interviews. However, for other positions, like data scientist, the process may be more intense and include multiple rounds of interviews. Overall, the interview process at IRI is generally positive, with most applicants finding the experience to be professional and enjoyable.

1. Do you have experience with SQL?

SQL is a database language that allows users to create and manage data. It’s an important skill for IRI employees because the company uses SQL in its daily operations. Your answer should show the interviewer you have experience with this language. If you don’t, you can explain what other languages you do know.

Example: “I’ve used SQL before when working at my previous job. However, I’m more comfortable using Python as it’s easier to understand than SQL. I also find Python to be a useful tool for analyzing large amounts of data.”

2. What do you think is the most important thing to remember when working on a team project?

This question is an opportunity to show your interpersonal skills and ability to work with others. Teamwork is a crucial skill for many positions, so it’s important to be able to demonstrate that you can collaborate effectively.

Example: “I think the most important thing when working on a team project is communication. It’s vital to make sure everyone understands what they’re doing and how their work fits into the larger picture of the project. I also believe in being honest about my opinions and ideas, even if they differ from those of my colleagues. This helps ensure we all have access to as much information as possible.”

3. How would you handle a client who was not happy with your work?

This question can help the interviewer understand how you handle conflict and criticism. It is important to be honest in your answer, but also highlight a specific example of how you used problem-solving skills to resolve the issue.

Example: “I would first ask them what they were unhappy about so I could better understand their concerns. Then, I would try to find out if there was anything I could do to make it right. If not, I would offer to redo the work at no additional cost. This shows the client that I am willing to go above and beyond for them.”

4. Why are you interested in this position at IRI?

This question is an opportunity for you to show the interviewer that you have done your research on the company and are genuinely interested in working there. When preparing for this question, make sure to read through the job description thoroughly so you can reference specific skills or requirements they’re looking for in a candidate.

Example: “I’m very passionate about data analytics and am excited to apply my knowledge of big data solutions to help IRI develop more effective marketing strategies. I’ve also heard great things about the culture at IRI, which makes me even more eager to join the team.”

5. Have you ever dealt with an unhappy customer and how did you resolve it?

An interviewer may ask this question to learn more about your customer service skills. They want to know how you resolve conflicts and if you have any experience doing so. In your answer, try to describe a situation where you helped an unhappy client and resolved the issue.

Example: “In my previous role as a sales associate at a clothing store, I had a customer who was upset because she thought we were selling her a dress that looked different online than in person. She was very angry when she came into the store, but I calmly listened to her concerns and assured her that I would do everything I could to help her find a solution. After looking through our inventory, I found another dress that matched the one she saw online. She was happy with the new dress and left the store satisfied.”

6. Tell me about a time that you had to analyze large amounts of data and report back on it.

This question is a great way to show your ability to work with data and interpret it into meaningful information. When answering this question, try to describe the process you used to analyze the data and how you were able to use that information to make decisions or recommendations.

Example: “At my previous job, I was tasked with analyzing large amounts of customer feedback data from our website. The goal was to find patterns in the data that would help us improve our marketing strategies. After looking at thousands of pieces of data, I found that customers who visited our site on mobile devices were more likely to purchase than those who visited on desktop computers. This led to an increase in sales for our company.”

7. How much previous experience do you have analyzing market research data?

This question can help the interviewer determine your level of expertise in market research. If you have previous experience, describe what type of data you analyzed and how it helped your employer make business decisions. If you don’t have any prior experience analyzing market research data, explain why this is the case and discuss other relevant work experiences that demonstrate your ability to analyze data.

Example: “I’ve worked as a marketing analyst for my current company for five years. In this role, I regularly use data analysis software to evaluate customer behavior trends and develop strategies to improve sales and increase brand awareness. My previous job was also a marketing analyst where I performed similar tasks.”

8. If hired, what would be your first priority as a consultant at IRI?

This question is a great way to determine how the candidate prioritizes their work and what they consider important. It also gives you an idea of what skills they have that can be applied to your company’s needs.

Example: “My first priority would be to learn as much as I can about the company culture, including the goals and objectives of the organization. This will help me understand the best ways to apply my knowledge and experience to achieve these goals. I am also committed to providing quality customer service and ensuring that all projects are completed on time.”

9. Describe a time where you were given a task that required a lot of analysis and thinking.

This question is a great way to show your problem-solving skills and ability to work with data. When answering this question, it can be helpful to describe the steps you took to complete the task and how you were able to achieve success.

Example: “At my previous job, I was tasked with finding out what consumers thought about our company’s new product line. The only information we had available was sales numbers from our website and stores. I decided to use that information as a starting point and then began researching online forums where people would discuss our products. After reading through many of these posts, I found that there were several complaints about shipping times and customer service. I reported back to my manager and they were able to make changes to their business model.”

10. Do you prefer working independently or collaboratively?

This question can help the interviewer determine how you might fit into their organization. Your answer should reflect your ability to work independently when needed and collaborate with others when appropriate.

Example: “I prefer working collaboratively, but I am also comfortable working independently if necessary. In my last role, I worked on a team of five data analysts who all had different strengths. We would often divide up projects based on our individual skills so we could complete them more efficiently. However, we also met regularly as a group to discuss our progress and offer feedback.”

11. Give us an example of a time when you had to deal with a difficult client and how you handled it.

An interviewer may ask this question to assess your customer service skills and how you handle conflict. To answer, think of a time when you had to deal with a difficult client and explain what steps you took to resolve the situation.

Example: “I once worked for a marketing firm where I was responsible for managing several clients’ accounts. One day, one of my clients called me in a panic because they were receiving negative reviews on their social media pages. They asked if there was anything we could do to remove them from search engines. I explained that it is impossible to remove all traces of a review from the internet. Instead, I offered to help them respond to the review publicly so that other users can see both sides of the story.”

12. How do you deal with deadlines?

This question can help the interviewer understand how you manage your time and complete projects on time. Use examples from previous work experiences to show that you are organized, dependable and able to meet deadlines.

Example: “I am a very organized person who likes to plan ahead. I have always been able to stay on top of my work by creating detailed schedules for myself and setting realistic deadlines. In my last role as an account manager, I was responsible for managing multiple clients at once. This required me to create weekly and monthly plans to ensure I met all client needs while also completing other tasks.”

13. Give us an example of a time when you had to solve a complex problem without being able to ask for help from others.

This question is a great way to show your problem-solving skills and ability to work independently. When answering this question, it can be helpful to provide specific details about the steps you took to solve the problem and how you were able to achieve success without assistance from others.

Example: “When I was working as an analyst for my previous employer, I had to create a new report that would help our company understand what customers wanted in terms of product development. The only information I had available to me at the time was the data we already collected on customer preferences. However, I knew that if I could find out more about why customers made certain purchases, I could use that information to develop products that they would want even more.”

14. Which programming language would you use to create a front-end web application?

This question is a way for the interviewer to assess your technical knowledge and skills. Your answer should include which programming language you would use, why you would choose it and how it can benefit the company.

Example: “I would use JavaScript because of its ability to create dynamic web pages that are highly interactive. It’s also an open-source language that allows me to customize my applications as needed. I’ve used JavaScript in previous positions to build front-end web applications that were easy to navigate and provided users with valuable information.”

15. The interviewer asked if I knew about both behavioral and cognitive neuroscience. He also wanted to know if I could explain the differences in these two fields.

The interviewer wants to know if you have a background in neuroscience and how it applies to market research. Explain your knowledge of these two fields, as well as the differences between them.

Example: “I do understand both behavioral and cognitive neuroscience. Behavioral neuroscience is the study of brain functions that control behavior. Cognitive neuroscience focuses on the neural basis of cognition, which is the mental processes involved in acquiring new information and using existing information. I also know that there are many similarities between these two fields.”

16. What is your experience with creating surveys?

This question is a great way to determine how much experience you have with market research and the types of projects you’ve worked on in the past. When answering this question, it can be helpful to list out some of your previous work creating surveys and what type of software you used.

Example: “In my last role as a marketing analyst, I was responsible for developing surveys that were sent to customers after they made purchases. These surveys helped us understand why our customers chose our brand over others and what we could do to improve their shopping experience. I created these surveys using Qualtrics, which allowed me to create customized questions based on each customer’s answers.”

17. What do you think is the hardest part about market research?

This question can help the interviewer get to know you as a person and understand what your thoughts are on market research. It can also give them insight into how you might approach challenges in this role.

Example: “I think that the hardest part about market research is finding ways to make it more efficient. I’ve worked with many companies who have large amounts of data, but they don’t always have the resources or time to analyze it all. I enjoy working with these organizations to find solutions for analyzing their data quickly and efficiently.”

18. We want our analysts to take initiative and be proactive. Can you give us an example of a time when you took action before being prompted by someone else?

This question is a great way to show your ability to take initiative and be proactive. It also shows that you are able to work independently, which is an important skill for analysts. When answering this question, it can be helpful to give specific details about the situation so the interviewer can understand what prompted you to act.

Example: “When I was working as an analyst at my previous company, I noticed that our sales team wasn’t using one of our newest features. I brought this issue up with my manager, who then spoke with the sales team about how they could use the new feature to increase their sales.”

19. How would you describe yourself as a worker?

This question is a great way to learn more about the applicant’s personality and how they would fit into the company culture. It also allows you to see if their values align with those of IRI. When answering this question, it can be helpful to mention specific qualities that make you unique as an employee.

Example: “I am extremely dedicated to my work and always strive to do my best. I believe in being honest and transparent with my coworkers and managers, which helps me build strong relationships with everyone I meet. I’m also very organized and detail-oriented, which makes me a valuable asset when working on projects.”

20. What kind of experiences made you decide to go into marketing?

This question is a great way to show your passion for marketing and the experiences that led you to this career path. When answering, it can be helpful to mention an experience or two that helped you realize how much you enjoy working in marketing.

Example: “Ever since I was young, I’ve been fascinated with advertising and marketing campaigns. My favorite part of watching television was always the commercials, so my parents got me a book on famous ad campaigns when I was eight years old. That’s when I realized I wanted to work in marketing. Throughout high school, I took as many marketing classes as possible and volunteered at local businesses.”