Career Development

What Does a Junior Account Manager Do?

Find out what a junior account manager does, how to get this job, and what it takes to succeed as a junior account manager.

Junior account managers are entry-level employees in marketing or sales. They commonly work under the supervision of senior account managers and directors, handling a wide range of tasks related to building relationships with clients and managing accounts.

Junior account managers may be tasked with researching potential clients, developing proposals for services, creating presentations, and other similar activities. They may also be responsible for maintaining contact with existing clients to ensure that they’re happy with the service they’re receiving.

Junior Account Manager Job Duties

A junior account manager typically has a wide range of responsibilities, which can include:

  • Reviewing reports to determine whether strategies are working or changes need to be made
  • Working with clients to develop effective advertising campaigns that meet specific business goals
  • Developing strategic plans for new products or services that meet the needs of clients
  • Meeting regularly with clients to discuss marketing strategies and goals, as well as progress on projects
  • Coordinating with clients on events such as trade shows or conferences to promote their brands
  • Reviewing account activity to ensure client satisfaction with service quality and to identify opportunities for growth
  • Drafting proposals for new business opportunities with clients
  • Meeting with clients to discuss marketing strategy and objectives, as well as providing regular updates on progress
  • Developing client relationships by helping them identify new opportunities for growth

Junior Account Manager Salary & Outlook

Junior account managers’ salaries vary depending on their level of education, years of experience, and the size and industry of the company. They may also earn additional compensation in the form of commissions and bonuses.

  • Median Annual Salary: $44,500 ($21.39/hour)
  • Top 10% Annual Salary: $70,500 ($33.89/hour)

The employment of junior account managers is expected to grow at an average rate over the next decade.

Demand for advertising and marketing services will depend on the overall health of the economy. As the economy grows, demand for advertising and marketing services is likely to increase. However, as more companies in a variety of industries offer these services, it may be harder for individual firms to gain new clients.

Related: Junior Account Manager Interview Questions and Answers

Junior Account Manager Job Requirements

A junior account manager typically needs the following qualifications:

Education: Junior account managers are typically required to have a bachelor’s degree in marketing, advertising, communications or a related field. Some employers may prefer candidates who have a master’s degree in business administration (MBA).

Training & Experience: Junior account managers typically receive on-the-job training from their supervisors or other senior account managers. This training may include learning the company’s policies and procedures, the software they use and the best practices for managing clients. Training may also include shadowing a senior account manager for a period of time to learn the basics of the role.

Certifications & Licenses: There are several certification programs junior account managers may consider. Certifications allow you to prove your skills and qualifications to current and potential employers. They can also allow you to gain more knowledge of your responsibilities and further your career advancement opportunities.

Junior Account Manager Skills

Junior account managers need the following skills in order to be successful:

Communication skills: Communication skills are essential for junior account managers, as they are often the primary point of contact for clients and other team members. Effective communication skills can help you to build relationships with clients and colleagues, answer questions and solve problems. You can also use your communication skills to present ideas and information to clients and colleagues.

Technical knowledge: A junior account manager needs to have a basic understanding of the tools and technology used in their industry. This includes knowledge of software programs, computer programs and other technology used in the workplace. Having technical knowledge can help you learn how to use the tools your company provides and how to complete your job duties.

Leadership: Leadership skills can help you manage teams and projects more efficiently. As an account manager, you may be responsible for overseeing the work of several other employees. Leadership skills can help you motivate your team and ensure they’re working efficiently. You can also use leadership skills to delegate tasks and motivate your team to complete them.

Problem-solving: Problem-solving skills allow you to identify and resolve issues. As an account manager, you may be responsible for managing a client’s account, which means you may need to solve any issues that arise. For example, if a client is unhappy with the company’s service, you may need to find a solution to their problem.

Relationship building: Relationship building is the ability to form and maintain positive relationships with others. As an account manager, you may be responsible for managing a client’s account, which means you may need to develop a strong relationship with them. This can help you to understand their needs and develop a strategy to meet them.

Junior Account Manager Work Environment

Junior account managers work in a fast-paced, deadline-driven environment. They are often required to work long hours, including evenings and weekends. They may also travel to meet with clients or attend conferences. The work can be stressful, and junior account managers must be able to handle multiple projects simultaneously and be able to work well under pressure. They must also be able to work independently and be self-motivated.

Junior Account Manager Trends

Here are three trends influencing how junior account managers work. Junior account managers will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Need for More Technical Skills

As businesses become more reliant on technology, the need for account managers with technical skills has increased. This is because many businesses now require their account managers to be able to understand and manage complex technical projects.

Junior account managers can capitalize on this trend by becoming more familiar with the latest technologies and how they can be used to improve business operations. They can also focus on developing relationships with key vendors who can provide them with the latest information about new products and services.

The Importance of Being a Team Player

In today’s economy, being a team player is an important trait for any employee to have. This is especially true for junior account managers, who are often responsible for working with teams of people to achieve common goals.

By understanding the importance of teamwork, junior account managers can better collaborate with others and work towards common goals. They can also learn how to communicate effectively with other members of the team in order to get things done efficiently.

More Focus on Digital Marketing

As digital marketing becomes more popular, businesses are starting to place a greater emphasis on hiring professionals who specialize in this area. This is because digital marketing offers a number of benefits, such as the ability to target specific audiences and track results more easily.

As a result, junior account managers who are skilled in digital marketing will be in high demand, as they will be able to help businesses reach their target audience and generate leads.

How to Become a Junior Account Manager

A successful career as a Junior Account Manager can be the first step on the path to becoming a Senior Account Manager or even a Director of Accounts. As a Junior Account Manager, you’ll have the opportunity to learn about different industries and companies, develop relationships with key decision makers, and hone your skills in account planning and management.

To succeed in this role, it’s important to have strong communication skills, be able to work independently, and be able to manage multiple projects simultaneously. You should also be comfortable working with numbers and Excel spreadsheets.

Advancement Prospects

Junior account managers can advance their career by developing a strong working relationship with their clients. They should aim to become a trusted advisor to their clients and offer insights and recommendations that will help the client achieve their goals. In addition, junior account managers should look for opportunities to take on additional responsibility within their organization. They can also advance their career by pursuing higher level certifications such as the Certified Public Accountant (CPA) designation.

Junior Account Manager Job Description Example

At [CompanyX], we’re looking for a detail-oriented and driven professional to join our team as a junior account manager. The ideal candidate will have 1-2 years of relevant experience, preferably in a customer service or account management role. He or she will be responsible for managing a portfolio of accounts, developing strong relationships with clients, and ensuring that all their needs are met in a timely and efficient manner. The junior account manager will also be responsible for identifying new business opportunities and cross-selling/upselling products and services. Excellent communication, organizational, and time management skills are a must.

Duties & Responsibilities

  • Serve as the day-to-day point of contact for assigned accounts, developing and maintaining strong relationships with clients
  • Understand client objectives and develop strategies to achieve them, in collaboration with other agency teams
  • Write clear, concise, and persuasive communications to clients, including proposals, project plans, status reports, meeting recaps, and presentations
  • Effectively manage projects from start to finish, ensuring they are completed on time, within budget, and to the client’s satisfaction
  • Monitor industry trends and news relevant to assigned accounts and share insights with clients and team members
  • Conduct regular competitive audits and analysis for assigned accounts
  • Stay up-to-date on all account activity, including project progress, billing, and collections
  • Proactively identify opportunities to grow business with existing clients and communicate those to senior management
  • Assist in new business pitches, as needed
  • Participate in brainstorms and contribute creative ideas to help solve client challenges
  • Manage administrative tasks associated with assigned accounts, such as contract renewals, purchase orders, and invoicing
  • Attend client meetings and events, as needed

Required Skills and Qualifications

  • Bachelor’s degree in business, marketing, or related field
  • 1-3 years professional experience in customer service, sales, or marketing
  • Excellent communication and interpersonal skills
  • Ability to multitask and prioritize in a fast-paced environment
  • Proven organizational and time management skills
  • Proficient in Microsoft Office, with aptitude to learn new software and systems

Preferred Skills and Qualifications

  • Previous success in an account management role
  • Experience developing and executing marketing campaigns
  • Working knowledge of CRM software, such as Salesforce
  • Solid understanding of basic marketing principles
  • Creative problem-solving skills


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