Lead Generation Specialist Resume Example & Writing Guide
Use this Lead Generation Specialist resume example and guide to improve your career and write a powerful resume that will separate you from the competition.
Generating new business is an essential part of any successful organization’s growth strategy. And the person who spearheads this effort is the lead generation specialist.
As a lead generation specialist, you’ll identify potential customers or clients based on their needs and wants, then reach out to them with messaging that resonates with them. This is an ideal role for someone who’s passionate about connecting with people and loves being in the thick of things.
If you’re ready to make an impact in your organization and add value from day one, here are some tips for writing a stellar lead generation specialist resume plus an example to follow.
How to Write a Lead Generation Specialist Resume
Here’s how to write a lead generation specialist resume of your own.
Write Compelling Bullet Points
The best way to make your resume stand out is to use specific numbers and examples. So rather than saying you “managed customer accounts,” you could say that you “managed 15 customer accounts, resulting in $150K in new revenue over the last year.”
The second bullet point is much stronger because it provides specific details about what you did and the results of your work. And it also provides a specific number to demonstrate your contribution to the company.
Identify and Include Relevant Keywords
When you submit your resume for a lead generation specialist role, it’s likely that it will go through an applicant tracking system (ATS). This software looks for certain keywords related to the job in order to determine whether or not you are a good fit. If your resume doesn’t include enough of the right keywords, the ATS might not rank your application as highly as it could.
One way to make sure your resume includes the right keywords is to read through the job posting and take note of the terms and phrases that are used most frequently. Then, you can strategically add them into your resume where they are most relevant. Here are some common lead generation keywords to get you started:
- Telemarketing
- Lead Generation
- Sales
- Sales Management
- Marketing
- Customer Relationship Management (CRM)
- Sales Process
- Direct Sales
- Marketing Strategy
- Cold Calling
- Business Development
- Customer Service
- Lead Generation Marketing
- Negotiation
- Customer Retention
- Salesforce.com
- Account Management
- Lead Generation Services
- Business-to-Business (B2B)
- Management
- Social Media Marketing
- Social Media
- Email Marketing
- Internet Marketing
- Online Advertising
- Business Strategy
- Marketing Management
- Direct Marketing
- Online Lead Generation
Showcase Your Technical Skills
As a lead generation specialist, you need to be proficient in a number of software programs and systems in order to effectively do your job. These might include customer relationship management (CRM) software, marketing automation software, and email marketing platforms. Additionally, you should be familiar with data analysis tools, like Excel, so that you can effectively track your results.
Recruiters are looking for lead generation specialists who have a solid understanding of how to use technology to generate leads and grow a business. So if you have experience with any of the programs or systems mentioned above, be sure to list them on your resume.