Lead Generation Specialist Resume Example & Writing Guide

Use this Lead Generation Specialist resume example and guide to improve your career and write a powerful resume that will separate you from the competition.

Generating new business is an essential part of any successful organization’s growth strategy. And the person who spearheads this effort is the lead generation specialist.

As a lead generation specialist, you’ll identify potential customers or clients based on their needs and wants, then reach out to them with messaging that resonates with them. This is an ideal role for someone who’s passionate about connecting with people and loves being in the thick of things.

If you’re ready to make an impact in your organization and add value from day one, here are some tips for writing a stellar lead generation specialist resume plus an example to follow.

James Smith
Chicago, IL | (123) 456-7891 | [email protected]

Results-oriented lead generation specialist with a proven track record of developing and executing B2B lead generation campaigns. Expert at identifying and targeting high-value prospects, generating leads through targeted campaigns, and driving pipeline growth.

Roosevelt University Jun '10
B.A. in Psychology
Company A, Lead Generation Specialist Jan '17 – Current
  • Managed the development of a new lead generation program for an established company in the financial services industry, resulting in $1M+ in revenue within 6 months.
  • Created and implemented marketing strategies to increase website traffic by over 200% through SEO best practices, paid search advertising, email marketing campaigns, and social media management.
  • Developed and managed a team of 5 content writers to create engaging blog posts that increased web traffic by 20%.
  • Oversaw all aspects of campaign execution including budgeting, project planning, vendor selection/management, etc., ensuring projects were completed on time and within budget.
  • Led efforts to develop a comprehensive digital strategy for increasing brand awareness among target audiences via owned channels such as Facebook ads and Google AdWords with measurable results from ad spend reporting tools like Google Analytics or Adobe Analytics.
Company B, Lead Generation Specialist Jan '12 – Dec '16
  • Created and maintained a lead database of over 1,000 contacts for follow-up calls and emails
  • Conducted outbound sales calls to generate qualified leads for the sales team
  • Followed up on all inbound inquiries via email or phone call from potential customers
  • Maintained consistent communication with existing clients through email campaigns and newsletters
  • Achieved an average close rate of 15% among new client acquisitions
Company C, Sales Representative Jan '09 – Dec '11
  • Developed and implemented sales strategies to increase market share and grow revenue.
  • Conducted market research to identify new business opportunities and target markets.
  • Built and cultivated relationships with key decision-makers at potential customer organizations.
  • Google Ads Certified
  • Google Analytics Individual Qualification
  • HubSpot Inbound Sales Certification

Industry Knowledge: Sales, Marketing, Lead Generation, Facebook, LinkedIn, Google AdWords, Salesforce, Mailchimp, QuickBooks
Technical Skills: Microsoft Office Suite, Google Analytics, Google AdWords, Facebook Ads Manager, Mailchimp
Soft Skills: Communication, Leadership, Motivation, Problem Solving, Time Management, Self-Motivation, Organization

How to Write a Lead Generation Specialist Resume

Here’s how to write a lead generation specialist resume of your own.

Write Compelling Bullet Points

The best way to make your resume stand out is to use specific numbers and examples. So rather than saying you “managed customer accounts,” you could say that you “managed 15 customer accounts, resulting in $150K in new revenue over the last year.”

The second bullet point is much stronger because it provides specific details about what you did and the results of your work. And it also provides a specific number to demonstrate your contribution to the company.

Identify and Include Relevant Keywords

When you submit your resume for a lead generation specialist role, it’s likely that it will go through an applicant tracking system (ATS). This software looks for certain keywords related to the job in order to determine whether or not you are a good fit. If your resume doesn’t include enough of the right keywords, the ATS might not rank your application as highly as it could.

One way to make sure your resume includes the right keywords is to read through the job posting and take note of the terms and phrases that are used most frequently. Then, you can strategically add them into your resume where they are most relevant. Here are some common lead generation keywords to get you started:

  • Telemarketing
  • Lead Generation
  • Sales
  • Sales Management
  • Marketing
  • Customer Relationship Management (CRM)
  • Sales Process
  • Direct Sales
  • Marketing Strategy
  • Cold Calling
  • Business Development
  • Customer Service
  • Lead Generation Marketing
  • Negotiation
  • Customer Retention
  • Account Management
  • Lead Generation Services
  • Business-to-Business (B2B)
  • Management
  • Social Media Marketing
  • Social Media
  • Email Marketing
  • Internet Marketing
  • Online Advertising
  • Facebook
  • Business Strategy
  • Marketing Management
  • Direct Marketing
  • Online Lead Generation

Showcase Your Technical Skills

As a lead generation specialist, you need to be proficient in a number of software programs and systems in order to effectively do your job. These might include customer relationship management (CRM) software, marketing automation software, and email marketing platforms. Additionally, you should be familiar with data analysis tools, like Excel, so that you can effectively track your results.

Recruiters are looking for lead generation specialists who have a solid understanding of how to use technology to generate leads and grow a business. So if you have experience with any of the programs or systems mentioned above, be sure to list them on your resume.


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