Market Research Project Manager Resume Example & Writing Guide

Use this Market Research Project Manager resume example and guide to improve your career and write a powerful resume that will separate you from the competition.

Market research is an essential part of most business decisions. It helps companies understand their customers and identify new opportunities. As a market research project manager, you’ll coordinate the efforts of research teams to create reports that are accurate and actionable.

If you’re passionate about data and making sense of it all, this could be the perfect career for you. Here are some tips and an example to help you write a resume that will land you an interview.

Jennifer Thomas
Phoenix, AZ | (123) 456-7891 | [email protected]

Experienced market research project manager with a passion for understanding consumer behavior. Proven ability to design and execute research projects that provide actionable insights to clients. Skilled at managing teams, developing partnerships, and liaising with key stakeholders.

University of Phoenix Jun '10
M.B.A. in Marketing
Northern Arizona University Jun '06
B.S. in Business Administration
Company A, Market Research Project Manager Jan '17 – Current
  • Managed a team of 5 researchers to deliver over 100 projects per year, including market sizing and segmentation for new products and services in the financial services industry.
  • Conducted primary research using quantitative (surveys) and qualitative (interviews) methods to understand customer needs, preferences, behaviors, attitudes, etc.
  • Analyzed data from multiple sources such as surveys, focus groups, interviews, secondary research reports/data to develop insights into consumer behavior and business opportunities.
  • Developed marketing strategies based on findings through presentations or written documents that communicate key messages about the company’s strengths and competitive position within the marketplace.
  • Created PowerPoint slides with bullet points summarizing each finding which were used by management during sales pitches to potential clients.
Company B, Market Research Project Manager Jan '12 – Dec '16
  • Led the development of a new product line by conducting market research and analyzing customer feedback to identify trends
  • Conducted competitive analysis, including researching industry news, trade shows and conferences to stay up-to-date on latest trends
  • Managed all aspects of market research projects from start to finish, including budgeting, scheduling and reporting results
  • Collaborated with marketing team members to develop strategies based on findings from market research studies
  • Developed an in-house survey process that reduced costs associated with outsourcing surveys by 50%
Company C, Market Research Analyst Jan '09 – Dec '11
  • Conducted market research and analysis to identify industry trends, business opportunities, and potential customers.
  • Presented findings and recommendations to upper management to support strategic decision-making.
  • Developed marketing plans and strategies to increase brand awareness and market share.
  • Project Management Professional (PMP)
  • Certified Marketing Research Professional (CMRP)
  • Certified Survey Methodologist (CSM)

Industry Knowledge: Hadoop, SQL, SAS, Python, Tableau, R, and Microsoft Office Suite
Technical Skills: Microsoft Office Suite, Tableau, SAS, and Hadoop
Soft Skills: Communication, Leadership, Critical Thinking, Problem-Solving, Teamwork, Time Management

How to Write a Market Research Project Manager Resume

Here’s how to write a resume of your own.

Write Compelling Bullet Points

When it comes to writing bullet points, the more specific you can be, the better. Rather than simply saying you “managed projects,” you could say that you “managed Q1 2019 customer satisfaction survey project, leading to a 20% increase in customer satisfaction ratings among surveyed customers.”

The second bullet point is much stronger because it provides specific details about what you did and the results of your work. It also includes a quantifiable result (20% increase in customer satisfaction ratings).

Identify and Include Relevant Keywords

When you apply for a market research project manager role, you can expect that your resume will be scanned by an applicant tracking system (ATS) for certain keywords. This program looks for certain terms related to the job like “data analysis” or “market research” to determine whether you have the skills and experience they need. If your resume doesn’t have enough of the right keywords, your application might not make it past the initial screening process.

To increase your chances of getting an interview, make sure to include relevant keywords throughout all sections of your resume. Here are some commonly used market research keywords:

  • Market Research
  • Market Segmentation
  • Qualitative Research
  • Quantitative Research
  • Survey Design
  • Microsoft Access
  • Research
  • Project Management
  • Customer Insight
  • Strategic Planning
  • Market Analysis
  • Team Leadership
  • Product Development
  • Product Management
  • Sales Management
  • Advertising
  • Competitive Analysis
  • Project Planning
  • Business Strategy
  • Data Analysis
  • Market Intelligence
  • Business Analysis
  • Report Writing
  • Social Media
  • Digital Marketing
  • Strategic Marketing
  • Online Research
  • Public Relations
  • Marketing Strategy
  • Market Evaluation

Showcase Your Technical Skills

As a market research project manager, you will be responsible for overseeing and coordinating market research projects. This will require you to be proficient in a variety of software programs and systems, such as market research software, project management software, and statistical analysis software. You will also need to be familiar with market research methodologies, such as focus groups, surveys, and interviews.

In order to be successful in this role, you will need to have strong organizational and communication skills. Additionally, you should be able to work well under pressure and meet deadlines.


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