Career Development

Marketer Job Description: Salary, Duties, & More

Marketers make around $35,805 to $84,656 on average in the US, depending on experience, location, skills, and other factors.

According to various salary aggregate websites, a marketer’s salary in the US ranges between $35,805 and $84,656, with an average salary of $57,585. As of June 2022, the base salaries for marketers are listed as follows:

PayscaleZipRecruiterIndeedSalary.comGlassdoor
$55,439$35,805$55,690$56,335$84,656

Keep in mind: Salary aggregate websites typically rely on data submitted anonymously by individuals using their site. Some websites may have received larger amounts of data of either higher or lower than average salaries, which may affect the site’s calculated average.

Read more: What Is a Marketer? How to Become One

What influences a salary?

Marketers can earn a good salary, but there are a number of factors that will impact how much you make. These include your experience, the industry you work in, your location, and your education.

Years of experience

Salary increases are generally tied to your experience level. In general, the more years you spend working as a marketer, the more you can expect to earn. Here’s how experience can impact your marketer salary, according to the Bureau of Labor Statistics and the National Compensation Survey.

Level of experienceSalary
Entry-level (less than 1 year)$30,935
Early career (1 to 4 years)$39,323
Mid career (5 to 9 years)$54,962
Experienced (10 to 19 years)$70,947
Late career (20+ years)$91,708
Location

Where you live can also impact how much you can make as a marketer. Typically, working in a large metropolitan area correlates to a higher salary, as well as a higher cost of living.

Here is a list of some major cities with their corresponding average marketer salary according to the Bureau of Labor Statistics.

CityAverage Salary
New York City, NY$72,387
San Francisco, CA$70,846
Denver, CO$62,611
Los Angeles, CA$60,289
Detroit, MI$57,967
Philadelphia, PA$41,522
Miami, FL$40,523
Nashville, TN$38,978
Oklahoma City, OK$37,058
New Orleans, LA$28,863

How does this compare to similar jobs?

Here’s how a marketer’s salary stacks up against similar jobs.

Related JobsAverage Salary
Product Manager$94,704
Brand Manager$78,985
Marketing Director$74,245
Sales Manager$69,391
Business Development Manager$67,764
Account Manager$51,057
Digital Marketing Manager$71,914
Media Planner$53,403
Marketing Analyst$62,075

How to increase your marketer salary

Now that you have a better idea of what you could expect to earn as a marketer, let’s look at ways to boost your salary.

1. Strengthen your skills

Pursuing and improving in-demand skills could make you more competitive for promotions and higher-paying positions. These skills include:

  • Graphic Design: Create visuals for digital and print marketing collateral
  • Copywriting: Write compelling copy for ads, email campaigns, landing pages, and more
  • Web Development: Build and maintain websites using HTML, CSS, and JavaScript
  • Search Engine Optimization: Optimize website content and code for better search engine visibility
  • Pay-Per-Click Advertising: Manage ad campaigns on Google, Bing, and other platforms
2. Seek regular feedback

Marketing is a field where it’s important to be constantly learning and evolving. Asking for feedback from your boss or clients on a regular basis can help you improve your skills and show that you’re invested in your career. This could lead to a salary increase down the line.

3. Know Your Value

As a marketer, you should be well-aware of the value you bring to your company. Whether it’s through your creativity, your ability to connect with people, or your analytical skills, make sure you know what it is that makes you valuable, and be prepared to communicate that to your boss when asking for a raise.

Article Sources

1. US Bureau of Labor Statistics. “National Compensation Survey, https://www.bls.gov/ncs/.” Accessed June 2, 2022.

2. US Bureau of Labor Statistics. “Occupational Employment and Wages, https://www.bls.gov/oes/current/oes112011.htm.” Accessed June 2, 2022.

3. Payscale. “Content Marketer Salary, https://www.payscale.com/research/US/Job=Content_Marketer/Salary.” Accessed June 2, 2022.

4. Ziprecruiter. “Marketer Annual Salary, https://www.ziprecruiter.com/Salaries/Marketer-Salary.” Accessed June 2, 2022.

5. Indeed. “Indeed Salary Finder, https://www.indeed.com/career/salaries.” Accessed June 2, 2022.

6. Salary.com. “Content Marketer Salary, https://www.salary.com/research/salary/recruiting/content-marketer-salary.” Accessed June 2, 2022.

7. Glassdoor. “Marketer Salaries, https://www.glassdoor.com/Salaries/marketer-salary-SRCH_KO0,8.htm.” Accessed June 2, 2022.

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