Career Development

What Does a Marketing Account Manager Do?

Find out what a marketing account manager does, how to get this job, and what it takes to succeed as a marketing account manager.

Marketing account managers are responsible for managing the relationships between their company and its clients. They work with a variety of different teams, including marketing, sales, customer service, etc., to ensure that all parties involved are happy and satisfied with the services they’re receiving.

Marketing account managers often specialize in a particular area of business or industry. For example, they might focus on serving retail clients or healthcare clients. In this way, they can become an expert on the needs of their specific client base.

Marketing Account Manager Job Duties

A marketing account manager typically has a wide range of responsibilities, which can include:

  • Developing a marketing plan based on current trends and customer demographics to increase brand awareness
  • Working with advertising agencies to develop ad campaigns that effectively reach target markets
  • Conducting market research to identify new opportunities for the company’s products or services
  • Creating promotional materials such as brochures, flyers, and web banners to advertise products or services
  • Developing relationships with key contacts in the industry to stay informed about new trends and developments
  • Monitoring competitors’ activities in order to identify their strategies for growth within their industry
  • Coordinating with designers and production companies to create marketing materials such as brochures or brochure layouts
  • Reviewing advertising rates from different media outlets to select the most cost-effective option for reaching customers
  • Establishing long-term relationships with customers to identify and meet their needs

Marketing Account Manager Salary & Outlook

Marketing account managers’ salaries vary depending on their level of education, years of experience, and the size and industry of the company. They may also earn additional compensation in the form of commissions and bonuses.

  • Median Annual Salary: $66,500 ($31.97/hour)
  • Top 10% Annual Salary: $183,000 ($87.98/hour)

The employment of marketing account managers is expected to grow faster than average over the next decade.

Demand for marketing account managers will increase as firms seek to improve their efficiency and effectiveness. Account managers will be needed to oversee the work of outside vendors, ensuring that they meet the needs of customers and clients.

Marketing Account Manager Job Requirements

A marketing account manager typically needs the following qualifications:

Education: Most employers require marketing account managers to have a bachelor’s degree in marketing, advertising or a related field. Some employers may hire candidates with a degree in a related field, such as business or communications, depending on the candidate’s experience and skill set.

Training & Experience: Marketing account managers typically receive on-the-job training to learn the specific processes and procedures of the company. Training may include shadowing an experienced marketing account manager or learning from a marketing manager or director. Training may last for a few months and may include learning about the company’s products and services, the marketing strategies and the software and systems used.

Certifications & Licenses: Certifications enable professionals to prove their qualifications to current and future employers. Marketing account managers can earn certifications to gain more theoretical knowledge of their responsibilities, test their professional skills and further advance their career.

Marketing Account Manager Skills

Marketing account managers need the following skills in order to be successful:

Communication skills: Communication skills are essential for marketing account managers, as they are required to communicate with a variety of people, including clients, colleagues and other marketing professionals. Effective communication skills can help you to convey ideas, answer questions and resolve issues. As a marketing account manager, you may be required to communicate with clients over the phone or through email, so it’s important to be able to communicate in a professional and courteous manner.

Technical knowledge: A marketing account manager needs to have a basic understanding of marketing strategies and tactics. They need to be able to understand the various marketing strategies and tactics that are used by their company and the competition. This includes understanding the various marketing channels, such as social media, search engine optimization, public relations and advertising.

Problem-solving skills: As a marketing account manager, you may be responsible for resolving issues that arise during the development of a marketing campaign. For example, if a client is unhappy with the results of a marketing campaign, you may be responsible for finding a solution to the problem. This may involve working with other marketing team members to find a solution or communicating with the client to understand their concerns and find a solution.

Negotiation skills: Negotiation skills are the ability to communicate with others to reach an agreement. As a marketing account manager, you may be responsible for negotiating contracts with suppliers or negotiating with clients to meet their needs. This is an important skill to have as it can help you to be successful in your career.

Relationship building: Relationship building is the ability to form connections with others. As a marketing account manager, you may be responsible for managing several client accounts at a time. Relationship building skills can help you develop trust with clients and encourage them to continue working with your company. You can also use relationship building skills to build positive working relationships with other marketing teams within your company.

Marketing Account Manager Work Environment

Marketing account managers work in a fast-paced, deadline-driven environment. They juggle multiple projects and clients at one time and often work long hours to meet deadlines. They may work in an office setting or travel to meet with clients. Marketing account managers must be able to handle stress and be able to work well under pressure. They must be able to think creatively to solve problems and be able to work independently. They must also be able to work as part of a team to develop and implement marketing campaigns.

Marketing Account Manager Trends

Here are three trends influencing how marketing account managers work. Marketing account managers will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Need for a More Integrated Approach to Marketing

The marketing industry is evolving, and businesses are starting to realize the need for a more integrated approach to marketing. This means that account managers will need to be able to work with different teams to create a cohesive message that resonates with customers.

In order to be successful in this new environment, account managers will need to be able to collaborate with other departments and understand the needs of the business. They will also need to be able to think outside the box and come up with innovative ways to reach customers.

More Focus on Digital Marketing

As digital marketing becomes more important, account managers will need to focus on developing skills in this area.

Digital marketing can include a wide range of activities, such as social media marketing, search engine optimization, and email marketing. By specializing in these areas, account managers can help their clients get the most out of their online campaigns.

A Greater Emphasis on Customer Experience

Customer experience has become an increasingly important factor in determining the success of a business. As a result, account managers need to be familiar with customer-centric strategies and how to implement them within their organizations.

Account managers can utilize this trend by focusing on customer satisfaction and feedback. They can also develop relationships with customers and provide support throughout the customer lifecycle.

How to Become a Marketing Account Manager

A marketing account manager career can be a great way to start your marketing career. As an account manager, you’ll work with clients to develop and execute marketing campaigns that meet their goals. This role requires strong communication skills, as well as the ability to understand and translate complex business needs into actionable marketing plans.

To become a successful marketing account manager, it’s important to have a broad understanding of marketing techniques and strategies. You should also be able to manage multiple projects simultaneously and stay organized under pressure.

Related: How to Write a Marketing Account Manager Resume

Advancement Prospects

The best way to advance in a career in marketing is to gain experience and knowledge in the field. There are many ways to do this, such as taking on additional responsibilities at work, taking on leadership roles in professional organizations, or pursuing advanced education.

Marketing account managers typically advance to higher-level positions within their company, such as marketing director or vice president of marketing. They may also move to a different company in a more senior position. As they advance, marketing account managers increasingly are responsible for developing and implementing marketing plans and strategies. They may also oversee a team of marketing professionals.

Marketing Account Manager Job Description Example

At [CompanyX], we’re looking for a marketing account manager who will be responsible for developing and managing marketing programs for assigned accounts, in order to achieve desired business objectives. The successful candidate will have a minimum of five years’ experience in a marketing agency or similar role, with a proven track record in developing and executing successful marketing campaigns. They will be a strategic thinker with excellent project management skills, and will be able to work independently as well as part of a team. The account manager will report directly to the marketing director.

Duties & Responsibilities

  • Serve as the day-to-day contact for multiple clients, managing all aspects of their accounts
  • Develop and maintain strong relationships with clients, providing them with exceptional service and support
  • Understand client objectives and needs, and develop strategies to achieve those goals
  • Create detailed project plans, timelines, and budgets, and track progress against those metrics
  • Write creative briefs and work with internal teams and outside vendors to execute campaigns
  • Monitor campaign results and adjust strategies as needed to ensure maximum effectiveness
  • Keep abreast of industry trends and best practices, and share that knowledge with clients
  • Attend client meetings and presentations, both in person and virtually
  • Prepare reports and analysis on account activity and performance
  • Manage invoicing and billing for assigned accounts
  • Stay within defined budget parameters while maximizing results
  • Handle multiple projects simultaneously while meeting deadlines

Required Skills and Qualifications

  • Bachelor’s degree in marketing, business, communications, or related field
  • Minimum 4 years professional experience in marketing or account management
  • Proven success managing multiple projects simultaneously and meeting deadlines
  • Strong writing, editing, and proofreading skills
  • Exceptional communication, presentation, and interpersonal skills
  • Highly organized with excellent attention to detail
  • Proficient in Microsoft Office, with aptitude to learn new software and systems

Preferred Skills and Qualifications

  • Experience working in an agency environment
  • Experience with project management software, such as Basecamp or Asana
  • Working knowledge of HTML and CSS
  • Graphic design experience
  • Experience with social media marketing

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