Resume

Marketing Analyst Resume Example & Writing Guide

Use this Marketing Analyst resume example and guide to improve your career and write a powerful resume that will separate you from the competition.

Marketing analysts are tasked with researching and analyzing data to help marketers make decisions about how to grow their business. They study trends in the marketplace, analyze competitors’ strategies, and identify opportunities for growth within their organization.

If you love digging into data and finding meaningful insights, marketing analysis might be the perfect role for you. And because marketing is such a broad field, there are plenty of opportunities out there for marketing analysts in fields like advertising, public relations, social media, and more.

Here are some tips and an example to help you write a stellar marketing analyst resume that hiring managers will love.

David Moore
Phoenix, AZ | (123) 456-7891 | [email protected]
Summary

Data-driven marketer with experience in both B2B and B2C organizations. Proven ability to use customer data to drive strategic marketing decisions, shape go-to-market plans, and measure marketing effectiveness. Excels at developing innovative and impactful marketing campaigns that achieve business goals.

Education
University of Arizona Jun '10
B.A. in Economics
Experience
Company A, Marketing Analyst Jan '17 – Current
  • Analyzed data from multiple sources (e.g., web analytics, CRM) to identify opportunities for growth in the market segments and products under analysis.
  • Developed marketing strategies based on findings of research and analysis; presented recommendations to management for approval and implementation.
  • Conducted competitive analyses by collecting information about competitors’ businesses, products, services, pricing, etc.; prepared reports summarizing results of these analyses for management review.
  • Assisted with the development of sales proposals including financial models and presentations as well as assisted with product launches/rollouts across all channels (retail & e-commerce).
  • Provided analytical support related to promotional activities such as advertising campaigns or special events; developed promotional plans that meet business objectives while maximizing profitability per customer acquisition cost.
Company B, Marketing Analyst Jan '12 – Dec '16
  • Analyzed data from email campaigns, website traffic and social media to identify trends in consumer behavior
  • Conducted research on new marketing strategies by analyzing the competition’s tactics and performance
  • Collaborated with management team to develop a comprehensive digital marketing strategy that increased sales 25%
  • Developed an automated reporting system for tracking campaign results which improved efficiency 20%
  • Created weekly reports summarizing company progress and identifying opportunities for improvement
Company C, Marketing Intern Jan '09 – Dec '11
  • Conducted market research to identify opportunities and trends in the marketplace.
  • Assisted in the development and execution of marketing campaigns.
  • Wrote and edited marketing collateral such as website content, blog posts, whitepapers, etc.
Certifications
  • Google Ads Certified
  • Google Analytics Individual Qualification
  • HubSpot Inbound Marketing Certified
Skills

Industry Knowledge: Marketing Strategy, B2B Marketing, B2C Marketing, Marketing Analytics, Marketing Automation
Technical Skills: Google Analytics, Google AdWords, Facebook Ads Manager, LinkedIn Ads, MailChimp, HubSpot, Constant Contact, Marketo
Soft Skills: Communication, Leadership, Creativity, Strategic Thinking, Problem Solving, Time Management, Organization

How to Write a Marketing Analyst Resume

Here’s how to write a marketing analyst resume of your own.

Write Compelling Bullet Points

Bullet points are the most important part of your resume because they’re the first thing recruiters and hiring managers will read. And they’re the best way to showcase your experience and qualifications.

So it’s crucial that you use them to your advantage by including specific details about your past projects and accomplishments. That way, hiring managers can see exactly how you contributed to your organization and what you achieved.

Related: What Is a Marketing Analyst? How to Become One

Identify and Include Relevant Keywords

When you apply for a marketing analyst role, your resume is likely to go through an applicant tracking system (ATS). This system will scan your resume for certain keywords related to the job opening. If your resume doesn’t have enough of the right terms, the ATS might not forward it to a recruiter.

The best way to make sure your resume makes it past the ATS is to include keywords throughout all the sections of your document. You can find a list of commonly used marketing analyst keywords below:

  • Marketing
  • Marketing Analytics
  • Tableau
  • Marketing Strategy
  • Data Analysis
  • Analytics
  • Marketing Research
  • Market Research
  • Business Analysis
  • Business Strategy
  • Data Visualization
  • SQL
  • Microsoft Power BI
  • Google Analytics
  • Market Analysis
  • Competitive Analysis
  • Digital Marketing
  • Marketo
  • Search Engine Optimization (SEO)
  • Social Media Marketing
  • Salesforce.com
  • Analytics Consulting
  • Market Planning
  • Business Development
  • Google Ads
  • Digital Strategy
  • Customer Relationship Management (CRM)
  • Email Marketing
  • Business Analysis for Businesses
  • Analytical Skills

Showcase Your Technical Skills

As a marketing analyst, you use a variety of software programs and systems to collect and analyze data. Recruiters are looking for marketing analysts who are proficient in programs like Excel, SQL, and Tableau. They also want to see that you have experience with data mining, marketing research, and consumer behavior analysis.

So if you have experience with any of these programs or platforms, be sure to list them on your resume. And if you’re not familiar with them, now is the time to learn them!

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