Career Development

What Does a Marketing And Business Development Manager Do?

Find out what a marketing and business development manager does, how to get this job, and what it takes to succeed as a marketing and business development manager.

Marketing and business development managers are responsible for developing and executing marketing strategies for their organization. They commonly work with a team of marketers, designers, copywriters, etc., to create compelling content that resonates with their target audience.

Marketing and business development managers may also be tasked with identifying new business opportunities for their company. This might include researching new markets or industries, meeting with potential clients, and pitching new products or services.

Marketing And Business Development Manager Job Duties

A marketing and business development manager typically has a wide range of responsibilities, which can include:

  • Planning and implementing marketing strategies to promote products or services to current customers as well as new ones
  • Analyzing data to identify opportunities for growth in existing markets or development of new markets
  • Establishing long term strategic plans to achieve company goals, such as increasing brand awareness or increasing market share
  • Developing and implementing strategies to attract new customers, increase brand awareness, and increase loyalty from existing customers
  • Managing operational activities such as pricing, inventory management, and product development
  • Managing the marketing department staff and overseeing the implementation of marketing campaigns
  • Developing new products and services based on customer preferences and market trends
  • Determining which methods of advertising are most effective for the company based on cost, reach, and return on investment
  • Conducting market research to identify potential consumers by studying demographic data such as age, gender, race, income level, etc.

Marketing And Business Development Manager Salary & Outlook

Marketing and business development managers’ salaries vary depending on their level of education, years of experience, and the size and industry of the company. They may also earn additional compensation in the form of bonuses or commissions.

  • Median Annual Salary: $105,000 ($50.48/hour)
  • Top 10% Annual Salary: $163,000 ($78.37/hour)

The employment of marketing and business development managers is expected to grow faster than average over the next decade.

Demand for marketing and business development managers will increase as firms seek to expand their customer bases and enter new markets. In addition, demand will likely be strong for these managers in healthcare industries, as firms try to tailor products and services to specific segments of the population.

Marketing And Business Development Manager Job Requirements

A marketing and business development manager typically needs the following qualifications:

Education: A bachelor’s degree is often a minimum requirement to become a marketing and business development manager. Some employers may prefer a master’s degree in business administration or a related field. Relevant coursework includes marketing, business, finance, economics and statistics.

Training & Experience: Marketing and business development managers often begin their careers in entry-level marketing positions. They may work in marketing for a few years before advancing to a business development manager position. Marketing and business development managers can also receive on-the-job training in their roles. This training may include learning the company’s specific software and systems.

Certifications & Licenses: While certifications are not usually a requirement for a marketing and business development manager role, they can help you stand out from other candidates when applying for jobs. They can also give you the knowledge you need to perform certain tasks in your role.

Marketing And Business Development Manager Skills

Marketing and business development managers need the following skills in order to be successful:

Communication skills: Communication skills are necessary for marketing and business development managers to have. These professionals often need to communicate with clients, colleagues and other professionals in the workplace. They also need to communicate effectively to convey their ideas and messages to their audience.

Marketing knowledge: Marketing skills are the foundation of a marketing manager’s expertise. A marketing manager’s knowledge of marketing tactics and strategies can help them develop effective marketing campaigns for their organization. This includes knowledge of the latest marketing trends and technology.

Business development skills: Business development is the process by which a company grows and expands. It involves identifying and pursuing new opportunities for growth. A marketing and business development manager needs to have strong business development skills to help their company grow.

Relationship building: Relationship building is the ability to form and maintain positive relationships with others. As a marketing and business development manager, you may be responsible for maintaining relationships with clients, business partners and other stakeholders. Relationship building can help you develop trust with others and encourage them to continue working with your company.

Strategic thinking: Strategic thinking is the ability to analyze a situation and determine the best course of action. As a marketing and business development manager, you may be required to make important decisions about how to allocate company resources, develop a marketing strategy or create a sales plan. Strategic thinking can help you make informed decisions that can help your company grow.

Marketing And Business Development Manager Work Environment

The work environment for marketing and business development managers is usually fast-paced and deadline-oriented. They often work long hours, including evenings and weekends, to meet the demands of their job. Marketing and business development managers may travel frequently to meet with clients or attend conferences. They may also work in a variety of settings, including office buildings, manufacturing plants, retail stores, and advertising or public relations firms.

Marketing And Business Development Manager Trends

Here are three trends influencing how marketing and business development managers work. Marketing and business development managers will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Need for a More Integrated Approach to Marketing

The marketing and business development manager profession is evolving, as businesses are beginning to realize the need for a more integrated approach to marketing. This means that marketing professionals will need to be able to work closely with other departments, such as sales and product development, in order to create a cohesive strategy that drives results.

In order to be successful in this new environment, marketing and business development managers will need to be able to communicate effectively with other teams and be able to think strategically about how to best reach their target audience.

More Focus on Digital Marketing

As digital marketing becomes more important, businesses are starting to focus more on hiring professionals who have experience in this area. This is because digital marketing can be an effective way to reach customers who are online, which is now the majority of the population.

Marketing and business development managers who are familiar with digital marketing can help their companies to reach new customers and grow their businesses. They can do this by developing and executing digital marketing campaigns, creating content for social media, and managing relationships with digital advertising platforms.

A Greater Emphasis on Customer Experience

Customer experience has become a top priority for businesses across all industries. This is because customers are becoming increasingly demanding, and they are looking for businesses that provide a great customer experience.

As a marketing and business development manager, you can capitalize on this trend by focusing on customer satisfaction. You can do this by providing excellent customer service, listening to customer feedback, and developing products and services that meet customer needs.

How to Become a Marketing and Business Development Manager

A marketing and business development manager career can be a great way to use your creativity and strategic thinking skills. It’s important to have a strong understanding of the market you’re targeting, so start by researching the competition and customers. Then develop a plan for how you will reach them with your products or services.

You should also be able to demonstrate that you can deliver results. This means having a track record of successful campaigns and meeting or exceeding targets. Be prepared to show examples of your work and explain how it contributed to the company’s success.

Related: How to Write a Marketing And Business Development Manager Resume

Advancement Prospects

Marketing and business development managers typically advance in their careers by taking on larger projects and responsibilities. As they gain experience and knowledge, they may be promoted to higher-level positions such as director of marketing or vice president of business development. In some cases, they may also start their own marketing or business development consulting firms.

Marketing And Business Development Manager Job Description Example

The Marketing and Business Development Manager is responsible for the planning, execution, and measurement of all marketing and business development activities for [CompanyX]. This position reports to the CEO and works closely with the sales, product, and operations teams. The Marketing and Business Development Manager will develop and implement strategies to generate leads, drive traffic to our website and online platforms, and convert leads into customers. Additionally, this role will manage our brand identity, develop and execute marketing campaigns, and create and manage content across all channels. The ideal candidate will have experience in marketing, business development, and project management. He/she will be a strategic thinker with excellent communication and organizational skills.

Duties & Responsibilities

  • Develop and execute marketing plans to support the business development goals of the company
  • Research and analyze market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
  • Coordinate with advertising agencies and media representatives to implement promotional campaigns
  • Oversee production of marketing materials, including print ads, brochures, flyers, website content, and more
  • Manage social media accounts and create engaging content to grow a positive online presence for the company
  • Plan and organize events such as trade shows, conferences, and product launches
  • Develop and maintain relationships with key clients and partners
  • Generate leads and cultivate new business opportunities
  • Prepare reports on marketing metrics and present findings to upper management
  • Stay up-to-date on latest marketing trends and technologies
  • Train and manage junior members of the marketing team
  • Perform any other duties as assigned

Required Skills and Qualifications

  • Bachelor’s degree in marketing, business administration, or related field
  • 7-10 years of progressive experience in marketing and business development roles
  • Proven track record in developing and executing successful marketing campaigns
  • Strong analytical skills and experience measuring campaign effectiveness
  • Excellent written and verbal communication skills
  • Creative thinker with the ability to generate new ideas
  • Highly organized with strong attention to detail

Preferred Skills and Qualifications

  • Master’s degree in marketing, business administration, or related field
  • Experience in the professional services industry
  • Experience working with CRM software, such as Salesforce
  • Experience with graphic design or web development
  • Familiarity with SEO/SEM principles

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