Salary

Marketing And Events Manager Salary: What You’ll Make and Why

Marketing and events managers make around $46,737 to $76,478 on average in the US, depending on experience, location, skills, and other factors.

According to various salary aggregate websites, a marketing and events manager’s salary in the US ranges between $46,737 and $76,478, with an average salary of $60,282. As of July 2022, the base salaries for marketing and events managers are listed as follows:

PayscaleZipRecruiterIndeedSalary.comGlassdoor
$62,760$46,737$51,122$64,311$76,478

Keep in mind: Salary aggregate websites typically rely on data submitted anonymously by individuals using their site. Some websites may have received larger amounts of data of either higher or lower than average salaries, which may affect the site’s calculated average.

Read more: What Is a Marketing And Events Manager? How to Become One

What influences a salary?

The salary of a Marketing And Events Manager is determined by a number of factors, including education, experience, and job location. In this article, we will take a closer look at how these factors impact salary.

Years of experience

Salary increases are generally tied to your experience level. In general, the more years you spend working as a marketing and events manager, the more you can expect to earn. Here’s how experience can impact your marketing and events manager salary, according to the Bureau of Labor Statistics and the National Compensation Survey.

Level of experienceSalary
Entry-level (less than 1 year)$35,757
Early career (1 to 4 years)$45,099
Mid career (5 to 9 years)$58,625
Experienced (10 to 19 years)$72,534
Late career (20+ years)$95,303
Location

Where you live can also impact how much you can make as a marketing and events manager. Typically, working in a large metropolitan area correlates to a higher salary, as well as a higher cost of living.

Here is a list of some major cities with their corresponding average marketing and events manager salary according to the Bureau of Labor Statistics.

CityAverage Salary
New York City, NY$80,645
Seattle, WA$78,391
San Francisco, CA$76,881
Washington DC, DC$71,391
Boston, MA$70,409
Salt Lake City, UT$52,138
Las Vegas, NV$52,117
Atlanta, GA$49,561
Oklahoma City, OK$46,044
New Orleans, LA$40,425

How does this compare to similar jobs?

Here’s how a marketing and events manager’s salary stacks up against similar jobs.

Related JobsAverage Salary
Event Coordinator$40,989
Marketing Director$74,245
Brand Manager$78,985
Meeting Planner$55,132
Conference Coordinator$40,351
Special Events Manager$45,139
Trade Show Manager$53,156
Event Manager$47,272
Product Manager$94,704

How to increase your marketing and events manager salary

Now that you have a better idea of what you could expect to earn as a marketing and events manager, let’s look at ways to boost your salary.

1. Strengthen your skills

Pursuing and improving in-demand skills could make you more competitive for promotions and higher-paying positions. These skills include:

  • Budgeting: Understand how to create and manage a marketing budget
  • Account Management: Serve as the primary point of contact for clients and manage client expectations
  • Project Management: Plan and execute marketing projects from start to finish, on time and on budget
  • Creative Direction: Provide creative direction to designers, copywriters, and other creative professionals
  • Event Planning: Plan and execute marketing events, such as trade shows, product launches, and press conferences
2. Know Your Value

When it comes to negotiating a salary, it’s important to know your worth. Do some research on what similar positions in your industry are paying, and come to the table armed with that information. Be prepared to back up your request with data on how you’ve contributed to the company’s bottom line.

3. Grow your network

Marketing and events managers are often responsible for networking on behalf of their company. But you can also use your networking skills to benefit your own career. Get connected with other professionals in your field, attend industry events, and read up on the latest trends. When it comes time to ask for a raise, you’ll be in a better position to negotiate if you can show that you’re up-to-date on the latest industry trends.

Article Sources

1. US Bureau of Labor Statistics. “National Compensation Survey, https://www.bls.gov/ncs/.” Accessed July 2, 2022.

2. US Bureau of Labor Statistics. “Occupational Employment and Wages, https://www.bls.gov/oes/current/oes131121.htm.” Accessed July 2, 2022.

3. Payscale. “Marketing Events Manager Salary, https://www.payscale.com/research/US/Job=Marketing_Events_Manager/Salary.” Accessed July 2, 2022.

4. Ziprecruiter. “Marketing And Events Manager Annual Salary, https://www.ziprecruiter.com/Salaries/Marketing-And-Events-Manager-Salary.” Accessed July 2, 2022.

5. Indeed. “Indeed Salary Finder, https://www.indeed.com/career/salaries.” Accessed July 2, 2022.

6. Salary.com. “Marketing Events Manager Salary, https://www.salary.com/research/salary/position/marketing-events-manager-salary.” Accessed July 2, 2022.

7. Glassdoor. “Marketing and Events Manager Salaries, https://www.glassdoor.com/Salaries/marketing-and-events-manager-salary-SRCH_KO0,28.htm.” Accessed July 2, 2022.

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