Marketing Assistant Resume Example & Writing Guide

Use this Marketing Assistant resume example and guide to improve your career and write a powerful resume that will separate you from the competition.

Marketing assistants are the glue that holds together a company’s marketing department. They take ownership of projects from start to finish, from brainstorming ideas to implementing plans and reporting results.

Because marketing is such a broad field, there are many different types of marketing assistants—some focus on advertising, others on digital marketing, and still others on public relations. But regardless of the specific focus of your job description, you’ll likely be tasked with planning and executing campaigns, managing budgets, and creating content. You might also be asked to perform research to inform your strategies or to monitor competitors to stay ahead of the game.

Here are some tips and an example to help you write a great marketing assistant resume that will get you noticed by recruiters.

Michael Garcia
Phoenix, AZ | (123) 456-7891 | [email protected]

Driven and creative marketing assistant with two years of experience working in a fast-paced environment. Excels at developing and executing marketing plans, managing social media, and creating engaging content. Passionate about working with a team to achieve common goals and grow a business.

Arizona State University Jun '10
B.A. in Communications
Company A, Marketing Assistant Jan '17 – Current
  • Assisted in the development of marketing plans and strategies for assigned business units, products or services.
  • Developed and implemented promotional programs to increase sales and market share within specific markets/segments.
  • Coordinated with other departments such as Sales, Finance, Product Development, etc., to ensure that all aspects of a program are considered before implementation.
  • Analyzed data from various sources (i.e., internal databases) to identify trends and opportunities for growth within assigned businesses/markets/segments.
  • Provided support for special projects related to new product launches, promotions, pricing changes, etc., by performing research and analysis as needed.
Company B, Marketing Assistant Jan '12 – Dec '16
  • Created and distributed flyers, brochures, postcards and newsletters to promote company’s products and services
  • Assisted in the development of marketing campaigns for new product launches; increased sales by 15%
  • Conducted market research on competitors’ products and services to stay up-to-date with industry trends
  • Collaborated with other departments (sales, customer service, operations) to ensure a consistent brand image across all platforms
  • Maintained social media accounts (Facebook, Twitter, Instagram), increasing followers by 25% over one year period
Company C, Marketing Intern Jan '09 – Dec '11
  • Conducted market research to identify and track industry trends, competitive landscape, and customer needs and preferences.
  • Assisted in the development and execution of marketing plans and campaigns, including social media, email, and events.
  • Contributed to the creation of marketing collateral such as website content, brochures, and flyers.

Industry Knowledge: SEO, SEM, Social Media Marketing, Email Marketing, Affiliate Marketing, Google Analytics
Technical Skills: Hootsuite, Google Adwords, Facebook Ads Manager, Sprout Social, Google Analytics
Soft Skills: Communication, Leadership, Creativity, Strategic Thinking, Problem Solving, Time Management, Organization

How to Write a Marketing Assistant Resume

Here’s how to write a marketing assistant resume of your own.

Write Compelling Bullet Points

When you’re writing bullet points, it can be tempting to focus on the tasks you performed. But that’s not always the most effective approach.

For example, rather than saying you “managed social media accounts,” you could say that you “increased Twitter followers by 15% in six months by creating engaging content and using targeted hashtags.”

The second bullet point is more specific and provides more detail about what you did and the results of your work.

Related: What Is a Marketing Assistant? How to Become One

Identify and Include Relevant Keywords

When you apply for a marketing assistant role, your resume is likely to go through an applicant tracking system (ATS). This system will scan your resume for certain keywords related to the job opening. If your resume doesn’t have enough of the right keywords, your application might not make it past the first round.

The most commonly used keywords for marketing assistant positions are:

  • Marketing
  • Social Media
  • Adobe Photoshop
  • Adobe Illustrator
  • Marketing Strategy
  • Graphic Design
  • Adobe InDesign
  • Advertising
  • Event Planning
  • Adobe Creative Suite
  • Microsoft Access
  • Teamwork
  • Public Relations
  • Writing
  • Customer Service
  • Communication
  • Photography
  • Social Media Marketing
  • Facebook
  • Sales
  • Email Marketing
  • Google Analytics
  • Web Content Writing
  • Content Marketing
  • Copywriting
  • Digital Marketing
  • Research
  • Time Management
  • Digital Media
  • Event Management

Showcase Your Technical Skills

As a marketing assistant, you are responsible for helping to execute marketing campaigns and programs. This means that you need to be proficient in a variety of software programs and systems. Programs like Microsoft Office Suite (Excel, Word, PowerPoint), social media platforms like LinkedIn and Twitter, and marketing automation tools like HubSpot and Marketo are all commonly used by marketing assistants. Additionally, marketing assistants need to be familiar with the basics of digital marketing, including search engine optimization (SEO) and pay-per-click (PPC) advertising.

So if you have experience with any of these programs or platforms, be sure to list them on your resume. And if you’re not familiar with them, now is the time to learn them!

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