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Marketing Assistant vs. Marketing Coordinator: What Are the Differences?

Learn about the two careers and review some of the similarities and differences between them.

A career in marketing can be both exciting and rewarding. There are many different positions within the field, each with its own set of responsibilities. Two common roles are that of a marketing assistant and a marketing coordinator. In this article, we discuss the similarities and differences between these two positions, and we provide additional information on other marketing roles you may be interested in.

What is a Marketing Assistant?

Marketing Assistants provide administrative and clerical support to marketing professionals. They prepare marketing reports, coordinate projects, schedule appointments and perform other duties as needed. Marketing Assistants typically work in an office setting, but some travel may be required for events or meetings. They often work closely with other marketing staff, such as marketing coordinators and marketing managers. Marketing Assistants typically have a bachelor’s degree in marketing or a related field.

What is a Marketing Coordinator?

Marketing Coordinators develop and oversee marketing campaigns to promote products, services or events. They collaborate with other members of the marketing team, such as the creative director, brand manager, and sales team, to create cohesive campaigns. Marketing Coordinators also track campaign performance and analyze data to determine whether a campaign was successful and how it could be improved. In addition to campaign management, Marketing Coordinators may also be responsible for developing marketing materials, such as website content, brochures, and email newsletters.

Marketing Assistant vs. Marketing Coordinator

Here are the main differences between a marketing assistant and a marketing coordinator.

Job Duties

Marketing assistants typically have more varied job duties than marketing coordinators. They may perform administrative tasks, such as creating and sending emails, or they may help with research to guide a company’s marketing strategy. Marketing coordinators often have more specific job responsibilities that relate directly to the creation and implementation of a marketing campaign. For example, they may work on a specific campaign throughout their career, like designing a brochure or coordinating the printing and distribution of it.

Job Requirements

The job requirements for marketing assistants and marketing coordinators vary depending on the employer, but most positions require at least a bachelor’s degree in marketing, business administration or a related field. Additionally, many employers prefer candidates with experience working in marketing or a related field. Marketing assistants and coordinators can also pursue certifications through professional organizations, such as the American Marketing Association (AMA) or the Institute for Advertising Ethics (IAE). These certifications can help professionals stand out to potential employers and show that they are committed to ethical marketing practices.

Work Environment

Marketing assistants typically work in an office setting, often for a large company. They may also travel to trade shows and conferences to promote their employer’s products or services. Marketing coordinators usually work in an office environment as well, but they may have more responsibilities that require them to travel frequently. For example, marketing coordinators may attend meetings with clients or travel to visit vendors to discuss new product ideas.


Both marketing assistants and marketing coordinators use customer service skills when they interact with clients, potential customers and vendors. They also both need to be able to multitask and manage their time efficiently as they often work on multiple projects at one time.

Marketing assistants may use more administrative skills in their job duties, such as scheduling appointments and managing travel itineraries. They also may format and proofread marketing materials before they are distributed. Marketing coordinators typically have more responsibilities related to the planning and execution of marketing campaigns. This can include developing budgets, researching target markets and coordinating with other departments within the company, like sales and product development. Marketing coordinators also often oversee junior members of the marketing team, so they may use leadership skills to provide guidance and mentorship.


The average salary for a marketing assistant is $47,447 per year, while the average salary for a marketing coordinator is $54,424 per year. The salary for both positions may vary depending on the size of the company, the location of the job and the level of experience the employee has.


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