Career Development

What Does a Marketing Assistant Do?

Find out what a marketing assistant does, how to get this job, and what it takes to succeed as a marketing assistant.

Marketing assistants are the behind-the-scenes workers who keep marketing departments running smoothly. They commonly handle a wide range of administrative tasks, from scheduling meetings to managing email inboxes to creating presentations and other materials.

Marketing assistants may also be tasked with more creative or strategic work. This might include helping to develop new marketing strategies, brainstorming ways to improve existing products or services, or even assisting with the creation of advertisements, brochures, web pages, etc.

Marketing Assistant Job Duties

A marketing assistant typically has a wide range of responsibilities, which can include:

  • Assist with the company’s customer service efforts by answering customer questions, resolving complaints, or offering product support
  • Create or assist with the creation of marketing materials such as brochures, catalogs, or newsletters
  • Track consumer trends and preferences to identify potential new markets for products or services
  • Conduct market research to help create new products or improve existing ones
  • Coordinate events such as trade shows or conferences, either directly or by hiring outside contractors
  • Research new technologies that could impact the company’s field or industry in order to identify opportunities or threats
  • Coordinate social media accounts such as Facebook, Twitter, or Instagram on behalf of companies
  • Create and update databases of contacts such as customers and clients
  • Provide administrative support to managers by scheduling meetings, arranging travel arrangements, and other administrative tasks

Marketing Assistant Salary & Outlook

Marketing assistant salaries vary depending on their level of education, years of experience, and the size and industry of the company. They may also earn additional compensation in the form of bonuses.

  • Median Annual Salary: $45,500 ($21.88/hour)
  • Top 10% Annual Salary: $70,500 ($33.89/hour)

The employment of marketing assistants is expected to grow faster than average over the next decade.

Employment growth will be driven by the increasing importance of digital marketing and social media in advertising. As more consumers use mobile devices to access information, marketers will need to find ways to reach them on these platforms.

Marketing Assistant Job Requirements

A marketing assistant typically needs to have the following qualifications:

Education: Entry-level marketing assistants are expected to have at least a bachelor’s degree in marketing, communications or a related field. Some employers prefer candidates who have a master’s degree in marketing or business administration. Relevant coursework includes marketing research, statistics, economics, business law, business communication and business management.

Training & Experience: Marketing assistants typically receive on-the-job training to learn the specific processes and procedures of their role. Training may include shadowing a current marketing assistant or learning from a supervisor. Training may last for a few days to a few months, depending on the company and the marketing assistant’s role.

Certifications & Licenses: While certifications are not usually a requirement for a marketing assistant role, they can help you stand out when applying for positions.

Marketing Assistant Skills

Marketing assistants need the following skills in order to be successful:

Organization: Organization skills can help you keep track of marketing campaigns, client information and other important data. You can use organization skills to keep your workspace tidy and make sure you have all the information you need to complete your tasks.

Communication: Communication skills are important in marketing because they allow you to convey ideas and information to others. You might use communication skills to write marketing copy, send emails or make phone calls. You might also use communication skills to listen to and interpret feedback from others.

Time management: Time management skills can help you prioritize tasks and meet deadlines. As a marketing assistant, you may be responsible for managing social media accounts, updating a company blog and creating marketing campaigns. This can be a lot of work, so it’s important to be able to manage your time effectively.

Research: As a marketing assistant, you may be required to conduct research for your team. This may include finding information about a company’s target audience, researching the latest marketing trends or finding information about competitors. Your ability to conduct research is an important skill for a marketing assistant.

Problem-solving: A marketing assistant might be responsible for resolving issues that arise during the course of their work. For example, if a marketing campaign isn’t performing as well as expected, a marketing assistant might be tasked with finding ways to improve its performance. This might involve brainstorming ideas for improving the campaign or finding ways to make it more cost-effective.

Marketing Assistant Work Environment

Marketing assistants work in a variety of settings, including corporate marketing departments, advertising agencies, public relations firms, and media organizations. They typically work regular business hours, although they may occasionally have to work overtime to meet deadlines. Marketing assistants who work in advertising or public relations may travel to meet with clients or attend conferences. The work of marketing assistants can be stressful, especially when they are working on tight deadlines. They must be able to handle multiple tasks simultaneously and be able to work well under pressure.

Marketing Assistant Trends

Here are three trends influencing how marketing assistants work. Marketing assistants will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Rise of the Digital Marketing Assistant

The rise of the digital marketing assistant is a trend that is quickly gaining popularity in the business world. This is because it allows businesses to save money on labor costs and focus their resources on other areas of their business.

As the demand for digital marketing assistants increases, marketing assistants will need to be well-versed in all aspects of digital marketing. This includes social media marketing, search engine optimization, and content marketing.

Marketing Teams Will Be More Collaborative

As marketing teams become more collaborative, the role of the marketing assistant will become more important.

As marketing assistants work with more team members, they will need to be able to communicate effectively and understand the needs of everyone involved. They will also need to be able to manage multiple tasks at once and stay organized. In addition, marketing assistants will need to be familiar with a variety of software tools that can help them manage their workload.

More Focus on Personal Branding

As businesses become more reliant on digital channels, the importance of personal branding has become increasingly clear. This means that marketing assistants will need to develop skills in order to create and maintain a strong online presence.

By developing skills in social media management, content creation, and SEO, marketing assistants can help their employers build a positive image online. In turn, this can lead to increased visibility for the company and more opportunities for growth.

How to Become a Marketing Assistant

A marketing assistant career can be a great way to get your foot in the door of the marketing industry. As a marketing assistant, you’ll have the opportunity to learn about different aspects of marketing and work with a variety of people. You may even be able to take on some more challenging projects as you gain experience.

The best way to start your marketing assistant career is by finding an entry-level job that matches your skills and interests. Look for jobs that offer training and opportunities for growth. You can also build your skills by taking online courses or attending workshops.

Related: How to Write a Marketing Assistant Resume

Advancement Prospects

Marketing assistants typically start out in entry-level positions and advance to positions with more responsibility over time. With experience, marketing assistants may be promoted to marketing coordinators, marketing specialists, or marketing managers.

Those who have a bachelor’s degree in marketing, along with strong communication and computer skills, may have the best job prospects. However, many marketing assistants have a bachelor’s degree in another field, such as communications, and learn marketing on the job.

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