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Marketing Associate vs. Marketing Manager: What Are the Differences?

Learn about the two careers and review some of the similarities and differences between them.

A career in marketing can be both exciting and rewarding. There are many different positions within the field, each with its own set of responsibilities. Two common roles are that of a marketing associate and a marketing manager. In this article, we discuss the similarities and differences between these two positions, and we provide additional information on other marketing careers you may be interested in pursuing.

What is a Marketing Associate?

Marketing Associates are responsible for assisting the marketing team in a variety of tasks related to the planning, execution, and measurement of marketing campaigns. They may be involved in conducting market research, writing copy for marketing collateral, managing social media accounts, and helping to create and distribute marketing content. Marketing Associates often have a bachelor’s degree in marketing, communications, or a related field, and they must be able to work effectively as part of a team.

What is a Marketing Manager?

Marketing Managers develop and oversee marketing campaigns to promote products or services. They work with sales, public relations, and advertising managers to create a cohesive marketing strategy. They also track trends that indicate the need for new products or services. Marketing Managers typically have a bachelor’s degree in marketing, advertising, or business. They also have experience in the field, often working as marketing coordinators or marketing specialists before becoming managers. Marketing Managers typically work in an office environment, but some travel may be required for meetings or conferences.

Marketing Associate vs. Marketing Manager

Here are the main differences between a marketing associate and a marketing manager.

Job Duties

Marketing associates and managers share some job duties, like creating marketing campaigns and strategies. However, marketing managers have more responsibility than associates because they oversee an entire marketing department. Marketing managers create goals for the department and decide which campaigns the team needs to complete. Associates typically work on one campaign or strategy until it’s completed.

Marketing associates often assist with the production of marketing materials, like brochures or advertisements. They may also help with customer service issues related to existing marketing campaigns. Marketing managers usually oversee the production of marketing materials, but they can help with other tasks, like proofreading marketing copy.

Job Requirements

The job requirements for marketing associates and marketing managers vary depending on the company they work for and the products or services they are marketing. However, most marketing professionals need at least a bachelor’s degree in marketing, advertising, business administration or a related field. Additionally, many companies prefer candidates who have experience working in the marketing field, whether through an internship or previous job.

Marketing managers often need to have a master’s degree in business administration (MBA) or a related field. They also need several years of experience working in marketing, as well as experience leading and managing a team. Some marketing managers also pursue certifications through professional organizations, such as the American Marketing Association (AMA). These certifications can help marketing managers stay up-to-date on industry trends and best practices.

Work Environment

Marketing managers typically work in an office setting, but they may travel to meet with clients and attend conferences. They also spend time working on projects and collaborating with other members of their team. Marketing managers often work long hours during the week and weekends, depending on the needs of their company.

Marketing associates usually work in a more relaxed environment than marketing managers. They may work in an office or from home. Associates may have flexible schedules that allow them to take breaks throughout the day.


There are several similarities in the skills used by marketing associates and marketing managers. Both roles require excellent communication skills, as they need to be able to interact with clients, customers and colleagues. They also both need strong organizational skills to keep track of deadlines, projects and campaigns. Marketing associates and marketing managers also need to have a good understanding of the principles of marketing, such as market research, target markets and product positioning.

There are also some differences in the skills used by these two marketing roles. Marketing associates tend to focus more on the execution of marketing campaigns, while marketing managers are responsible for developing the overall strategy. As a result, marketing managers often need stronger analytical skills to be able to evaluate data and make decisions about where to allocate resources. They also may need to have budgeting experience to develop proposals for new campaigns that fall within the allocated marketing budget.


Marketing associates earn an average salary of $51,526 per year, while marketing managers earn an average salary of $79,797 per year. The average salary for both positions may vary depending on the size of the company, the location of the job and the level of experience the employee has prior to taking the position.


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