Career Development

What Does a Marketing Campaign Manager Do?

Find out what a marketing campaign manager does, how to get this job, and what it takes to succeed as a marketing campaign manager.

Marketing campaign managers are responsible for managing the execution of marketing campaigns. This may include developing a strategy, creating content, planning out timelines and budgets, and overseeing the entire process from start to finish.

Marketing campaigns can take on many different forms. They might be focused on promoting a new product or service, raising brand awareness, generating leads, etc. Regardless of their exact nature, marketing campaign managers are in charge of making sure they’re executed effectively.

Marketing Campaign Manager Job Duties

Marketing campaign managers typically have a wide range of responsibilities, which can include:

  • Working with public relations staff to develop marketing campaigns that will effectively reach target markets
  • Measuring campaign results to determine effectiveness and making adjustments as needed to improve performance
  • Developing a long-term strategy for the brand based on research and analysis of target markets
  • Establishing and managing relationships with advertising agencies or other firms that specialize in marketing services
  • Presenting the company’s marketing plans to senior executives and stakeholders within the company, such as board members or executive management
  • Managing the budget for all marketing activities within the company’s brand or product lines
  • Creating marketing materials such as brochures, catalogs, and ads that promote products or services to specific audiences
  • Developing and implementing a marketing plan for an individual product or service, including pricing strategies, target markets, and distribution channels
  • Conducting feasibility studies to determine whether it is possible to introduce a new product or service in a specific market

Marketing Campaign Manager Salary & Outlook

Marketing campaign managers’ salaries vary depending on their level of education, years of experience, and the size and industry of the company. They may also earn additional compensation in the form of bonuses.

  • Median Annual Salary: $82,500 ($39.66/hour)
  • Top 10% Annual Salary: $195,000 ($93.75/hour)

The employment of marketing campaign managers is expected to grow at an average rate over the next decade.

Marketing campaigns will continue to be important for companies as they seek to differentiate their products and services from those offered by competitors. In addition, the use of social media and mobile devices in marketing campaigns is expected to increase, which should lead to more demand for marketing campaign managers.

Marketing Campaign Manager Job Requirements

A successful marketing campaign manager typically possesses the following:

Education: A bachelor’s degree is often a minimum requirement to become a marketing campaign manager. Some of the most relevant majors include marketing, advertising, public relations, journalism and business.

Training & Experience: Marketing campaign managers typically receive on-the-job training to learn the specific processes and procedures of their role. Training may include shadowing a current marketing campaign manager or learning from a supervisor. Training often includes learning about the company’s marketing software and databases. Marketing campaign managers may also receive training in marketing and sales strategies.

Certifications & Licenses: Certifications are not usually a requirement to become a marketing campaign manager, but they can help you stand out from other candidates and demonstrate your skills and qualifications to potential employers.

Marketing Campaign Manager Skills

Marketing campaign managers need the following skills in order to be successful:

Communication: Communication is another skill that can be useful for marketing campaign managers to have. This is because they often need to communicate with a variety of people, including clients, team members and other stakeholders. Strong communication skills can help marketing campaign managers convey their ideas and messages clearly and concisely.

Creativity: A marketing campaign manager needs to be creative in their approach to marketing. They need to be able to think of new ways to promote a business and its products. This includes coming up with new ideas for advertisements, developing new strategies for attracting customers and coming up with new ways to increase sales.

Organization: Organization is another skill that can be helpful for marketing campaign managers to have. This is because they often have many tasks to manage at once, including multiple marketing campaigns. Having strong organizational skills can help them keep track of all their responsibilities and ensure they complete all their work on time.

Research: Researching is the ability to find information about a topic. As a marketing campaign manager, you may need to research information about your target audience, competitors or other marketing campaigns. Researching can help you understand your audience’s needs and wants, which can help you create a marketing campaign that resonates with them.

Time management: Time management is another skill that can be useful for marketing campaign managers. This is because they often have many tasks to complete within a short period of time. For example, a marketing campaign manager might be responsible for creating a marketing strategy, creating a budget, creating a calendar of events and monitoring the success of the marketing campaign.

Marketing Campaign Manager Work Environment

Marketing campaign managers work in a fast-paced, deadline-driven environment. They are responsible for planning, developing, and executing marketing campaigns that promote a company’s products or services. Marketing campaign managers typically work full time and may occasionally work overtime to meet deadlines. They often work closely with other members of the marketing team, such as copywriters, graphic designers, and web developers, to ensure that all aspects of the campaign are coordinated. They may also work with sales staff to ensure that the campaign is achieving its desired results.

Marketing Campaign Manager Trends

Here are three trends influencing how marketing campaign managers work. Marketing campaign managers will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Need for a More Personalized Experience

As consumers become more and more accustomed to a personalized experience, businesses are beginning to realize that they need to provide this type of service in order to stay competitive.

This trend is especially true in the marketing world, where campaigns are becoming increasingly complex and require a high level of personalization in order to be successful. Marketing campaign managers will need to be able to adapt to this new reality by developing skills in data-driven marketing and customer profiling.

The Importance of Influencer Marketing

Influencer marketing has become an important trend in recent years as it allows brands to connect with their target audience in a more direct and effective way.

As influencer marketing becomes more popular, marketing professionals will need to learn how to identify and work with influencers in order to reach the right people. This requires a deep understanding of who the influencers are and what makes them influential.

More Focus on Branding

Branding is becoming more important in the business world as companies strive to create a unique identity that sets them apart from their competitors.

As branding becomes more important, marketing professionals will need to focus on creating campaigns that showcase the company’s values and strengths. This can be done through a variety of channels, such as social media, print ads, and television commercials.

How to Become a Marketing Campaign Manager

A marketing campaign manager career can be a great way to use your creativity and strategic thinking skills. It’s important to start by learning about the different types of campaigns and how they work. You should also get familiar with the tools used in marketing, such as social media platforms, email marketing software, and analytics tools.

Once you have a good understanding of the basics, it’s time to put your knowledge into practice. Start by volunteering for small projects at your company or for local businesses. This will give you the opportunity to try out new ideas and learn from your mistakes. You can also take online courses or read books on marketing to expand your knowledge.

Related: How to Write a Marketing Campaign Manager Resume

Advancement Prospects

The best way to advance your career as a marketing campaign manager is to gain more experience. As you gain more experience, you will be able to take on more responsibility and manage more complex campaigns. You may also be promoted to a higher position, such as marketing director or vice president of marketing.

In addition to gaining more experience, you can also advance your career by getting more education. A bachelor’s degree in marketing or a related field is a good start, but you may want to consider getting an advanced degree, such as a master’s in business administration with a concentration in marketing.

Marketing Campaign Manager Job Description Example

At [CompanyX], we believe in the power of marketing to change the world. We’re looking for a highly skilled and experienced marketing campaign manager to join our team and help us achieve our mission. The ideal candidate will have a proven track record in developing and executing successful marketing campaigns, as well as experience managing a team of marketing professionals. He or she will be responsible for developing and managing marketing campaigns from start to finish, including budgeting, planning, execution, and measurement. The goal is to increase brand awareness and drive sales growth.

Duties & Responsibilities

  • Develop and execute marketing campaigns from start to finish according to schedule, budget, and objectives
  • Work with cross-functional teams including product, design, copywriting, and sales to ensure campaign success
  • Understand customer needs and develop targeted messaging and positioning that resonates
  • Create detailed project plans and timelines for all aspects of the campaign including research, asset development, launch, and post-launch analysis
  • Manage day-to-day campaign execution, track progress, and report results on a regular basis
  • Identify and troubleshoot issues that arise during the course of a campaign
  • Analyze campaign performance data and make recommendations for future optimization
  • Stay up-to-date on industry trends and best practices and share insights with the team
  • Assist in the development of annual marketing plans and budgets
  • manage multiple campaigns simultaneously while maintaining high quality standards
  • collaborate with external agencies and vendors as needed
  • provide mentorship and guidance to junior members of the team

Required Skills and Qualifications

  • Bachelor’s degree in marketing, advertising, communications, business, or related field
  • 3-5 years professional experience in marketing, with a focus on campaign management
  • Proven track record of successful campaigns, with measurable results
  • Excellent project management skills, with ability to handle multiple projects simultaneously
  • Strong writing and editing skills
  • Creative thinker with excellent problem-solving abilities

Preferred Skills and Qualifications

  • Experience working with marketing automation software, such as Marketo or HubSpot
  • Working knowledge of HTML and CSS
  • Graphic design skills
  • Web development experience
  • PPC/SEM experience

Similar Jobs


What Does a News Director Do?

Back to Career Development

What Does a Fiber Engineer Do?